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That Black Friday it's one of the most anticipated events of the year, no one doubts it, and the numbers don't lie. Since the week leading up to November 26, 2021, online shopping has grown, suring the 30% mark, pointing to a possible increase during Black Friday itself. 4v412r
Black Friday: 2020 x 2021 63653g
One of the main reasons why there was this increase in purchases, even before the day itself, is due to the cashback that companies provide for purchases on their websites and/or apps. O cashback It is a loyalty method that gives the customer some type of reward after completing a purchase. THE compensation it can be a percentage of the purchase back as a bonus, which is cumulative and can be used on other purchases, or even converted into some specific store currency, which can be used as a discount on future purchases.
One of the most expressive results was that of last week, and during the 18th and 24th of November, there was an amount of R $ million 2,8, for e-commerce sales only. According to the NielsenIQ|Ebit, responsible for e-commerce analysis consultancy, compared to the same period last year, there was then this 31% increase in online sales.
This same survey by NielsenIQ|Ebit also shows that there was an increase in the number of orders, which were 11% higher, corresponding to 51 million orders, as well as the average value of these purchases also increased, now at 14%, in the range of acquisition of R$ 533. During the week that was analyzed by NielsenIQ|Ebit, the highlight was for the 18th, Thursday, reaching a 53% increase in revenue, followed by the previous day, Wednesday, with an increase of 46 % on billing.
The only day that did not achieve any advance in sales was on the 22nd, Monday, actually having a decrease of 16% when compared to the same day of the week last year. Still on the analyzed week, the highlight was the category of appliances, which reached 22% of total revenue. Even so, we see results in purchases of smartphones (19%), House and decoration (13%), Electronic (9%), computers (9%), fashion is accessories (5%), perfumery and cosmetics (3%) and also sports and leisure, with 3% of total revenue.
Greater searches and purchases 456v3z
Combined with NielsenIQ|Ebit research, the Google also presented some information about these days leading up to Black Friday. The company carried out an analysis of consumer behavior, identifying the attributes that most caught their attention when searching for a product they wanted to purchase during the period. The following data reflects searches and purchases made between November 14th and 20th:
- Cashback: 38%;
- Coupon: 7%;
- Pick up in store: 6%;
- Free shipping: 3%;
- Promotion: -4%;
- Fast shipping: -17%.
We see both ends: fast shipping lost the differential because the bar went up. Everyone has already rushed to deliver fast, so the customer already expects that. The differential becomes other benefits, such as cashback. This mechanic of getting back part of the value by investing has been consolidating
Thomas Suzaki, Market Insights Lead at Google, on the results presented on online shopping during the days leading up to Black Friday 2021
Other searches that were carried out, exclusively on the 25th, Thursday, point to the following products:
- Clothing: +237%;
- Smart watches: +208%;
- Laptops: +165%;
- Smart lamps: +162%;
- Coffee machine: +158%;
- Wine: +154%;
- Tennis: +154%;
- Baby dresser: +153%;
- Hat: +148%;
- 4K Smart TV: +148%.
Still according to the IGBE, on the 25th, Thursday, there was the preview of the inflation for November, showing an increase of 1,17% in November, compared to October, an expressive result, as it is the highest for the same month since 2022, when it was seen at 2,08%. Despite the results, it is expected that Black Friday 2021, as usual in other years, will significantly increase the number of sales, whether online or not, showing the high power that the date offers for customer acquisition.
Faced with inflation, we realize that people are looking for good prices, they want to find the best promotion and are more focused. Therefore, the financial part and what the customer gains from the purchase has been the differential
Rodrigo Chamorro, head of insights and analytics at Google, saying that online shopping is growing but it is not just this side that should be analyzed in this context
See also: 1ur5x
Gathering everything in one place, see what the showmetech prepared for you to enjoy Black Friday 2021:
- Desktops e laptops Black Friday 2021 discount;
- Products on sale on Black Friday 2021;
- Black Friday 2021: the best TVs and Soundbars to buy;
- Black Friday 2021: smartphones e tablets with discount.
Pig iron: InfoMoney.
