EXCLUSIVE: Much more than a portrait! Research shows the commercial potential of selfies 6a6y2b

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Sony Mobile survey results indicate how the services you use every day could change over the next 5 years
Exclusive: much more than a portrait! Research shows the commercial potential of selfies
Companies like Mastercard already follow some of the conclusions obtained by the Sony Mobile survey

As selfies were a habit long before front-facing cameras were part of our cell phones. However, what many people see as an often narcissistic attitude could actually transform a number of industries in the near future. Just watch the Mastercard, for example, which already allows your customer to payment by facial recognition and no longer by . 606c3v

Do not believe? well, the self portraits in other industries. In addition to interviewing 6.500 European consumers in the UK, Spain, and , the company worked with futurologist doctor Ian Pearson, which helped her understand how the photographic experience can be embedded in multiple markets.

showmetech received the survey exclusively. Check out their conclusions below:

Multiple uses 1o112s

Much more than a portrait! Research shows the commercial potential of selfies
There are at least 10 possible uses of the selfie in the services you use

Based on the opinion of the interviewees regarding the Selfie while social trend, as well as its functionality for tasks in the smartphone, the research identified at least a dozen new uses for them. The main motivations behind these ideas are the concern with safety and health and the guarantee of an unusual photographic record.

See what they expect selfies be able to do in the next 5 years:

1.   Namoro: Dating apps are quite popular nowadays. But Europeans want more than finding potential boyfriends and girlfriends. For them, it would be interesting to be able to take a Selfie with your data and find out what they're really thinking.

2.   Medicinal: With such a fast pace of life, it has become increasingly difficult to go to the doctor regularly. As a result, more than a quarter of people said they preferred to see the general practitioner through a Selfie or video call. For a preliminary consultation it actually sounds like a good idea, doesn't it?

3.   Online banking for the selfie generation: Nearly half of respondents aged 25-34 said they would feel more secure if there was a method to access their with a “” selfie", that is, using facial recognition.

Much more than a portrait! Research shows the commercial potential of selfies
Making transactions using a selfie is no longer a dream

4.   Recreation: Respondents also showed an interest in recording their adventures. Adrenaline junkies said they would love to try the selfiecoaster, a roller coaster that puts you in control of capturing your experience as you ride. Would you face one of these?

5.   Fitness: Once again, health was a concern. Europeans would like selfies work with artificial intelligence to monitor the body, testing heartbeats and even suggesting how to improve exercise technique.

6.   Measure clothes: Respondents want a way to take a 3D image of their entire body to measure their ideal clothing size.

7.   In retail: The laziness of trying on clothes became inspiration for the use of selfies. People would like to try on different clothes just by using their cell phone camera.

8.   Social currency: Convenience at the time of payment is also highly desired. Have you ever thought about paying for ission to a movie theater or a tourist attraction through a selfie?

9.   Robots: Why not use your smartphone to control drones and take your selfies in complicated locations? One more idea for the list.

10. Home: It was also suggested that the selfies could serve as a method of security and access to the house and cars.

Is it possible to innovate so much? 1y1vp

According to the futurologist, the conclusions are interesting indications of consumer behavior in a few years. “The results clearly show that selfies are on the way to technological transition and providing subsidies to a number of industries. The potential is huge and it will be exciting to see that happen in the years to come,” said Pearson.

Yes, Jun Makino, senior manager of Marketing and Product Experience at Sony Mobile, was pleased with the report. “The project gave us a legitimate perspective on how selfies and video calling developed and why they can transform so many different industries,” he said. "It's amazing to know that consumers are ready to embrace selfies for a wide range of future uses that enhance our everyday lives."

Companies have shown interest in bringing these innovations to the consumer. Some of them have already taken the first step towards the future analyzed by Sony Mobile. But what do you think: is it possible to innovate as much, as the survey respondents suggest? Leave your opinion in the comments.

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