Table of Contents 64q43
More than a minimum wage. This is the average amount paid annually by Brazilians who consume digital subscriptions and streaming services in the country. The recent research carried out by Bango, called “The Subscription War: Super Bundling Awakens”, highlighted several characteristics of consumption by Brazilian customers and the digital transformation, which demonstrated the market's great tendency to offer products and services based on subscriptions, which has been generating an impact on consumers' pockets. t2h6k
Exclusive 6w4c6r
To prepare the report, the company carried out research that involved several stages of investigation. In total, they were 6.400 interviews with men and women from Latin American countries, including Brazil, Argentina, Peru, Colombia and Chile, analyzing different aspects of their experiences with subscription services. The research was carried out from April to May 2024, being published in June.
The research was produced by the independent agency 3Gem, commissioned by Bango. The main themes investigated were:
- The difference between prepaid and postpaid mobile plans in Latin America and why it is decreasing,
- Situation of subscriptions in the region;
- The impact of price increases on cost-sensitive subscribers in Latin America;
- The main sources of subscriber overload and frustration
- The Rise of Content Hubs and the Power of Super Bundling
Key revelations from the report 142g18
Average spending in Brazil 402959
Research shows that the average monthly expenditure is R$118, about. This amount, being paid throughout the year, represents the accumulated R$ 1.416, a value slightly higher than a minimum wage (R$ 1.412, value referring to 2024).
The accumulation of several affordable subscriptions helps s pay for different services, representing 40% of respondents who spend more than R$100 on subscriptions in general.
Latin America was the first region to experience significant increases in the prices of subscriptions and streaming services, intensified by high inflation in recent years. These increases have hit subscribers hard: 40% now pay for services that were previously free, and 37% frequently pause and restart their subscriptions.
With the increase in fees, more than two-thirds of subscribers (68%) report that they are unable to pay for all the subscriptions they want, reaching 73% in Brazil. More than half of subscribers (56%) had to cancel at least one subscription due to increases, a percentage that rises to 63% in Argentina.
Total subscriptions per person k3l65
The report presented data on 3,8 subscriptions per person, at Brazil. This factor corroborates the recurrence and accumulation of subscriptions, acquired by the average Brazilian consumer in the streaming sector, subscription clubs and cloud services.
For years, prepaid plans dominated the mobile market in Latin America, offering flexibility and economic security. However, postpaid plans are gaining ground, with 30% of s subscribing to this modality.
Telecommunications companies encourage switching to postpaid plans by offering bonuses and discounts, reducing the difference between the two types of plans. Prepaid customers now act more like postpaid customers, with 55% recharging the same amount monthly. Both groups pay for a similar number of subscriptions.
The subscription market is growing in Latin America, with an average of 3,5 subscriptions per person, increasing to 3,8 in Mexico and Brazil, and 4,5 in the USA.
Most subscribed services 125y31
Subscribers across Latin America enjoy a variety of subscriptions covering different types of content, with Subscription Video on Demand (SVOD) being the most popular. It is estimated that by 2029 there will be 165 million SVOD subscriptions in Latin America, a 50% increase from 110 million at the end of 2023.
In 2023, subscription combos SVOD in telecommunications represented a third of the telecommunications market Latin America and the Caribbean, expected to increase to 50% by 2028. Telecommunications companies are well positioned to benefit from this growth. However, content providers will need new strategies to attract subscribers as content quality and direct s are no longer sufficient.
Music subscriptions are especially popular in Latin America, with 52% of subscribers, compared to 44% in the US and 34% in Europe. The market for Sports VOD is also expanding, with 20% of subscribers in Latin America and 30% willing to subscribe to a new service to watch the Copa América.
Streaming Subscriptions 211f38
Combining subscriptions gives subscribers more choices, simpler management and more cost-effective deals. Currently, 21% of subscribers in Latin America use these offers exclusively, subscribing to third-party combos and services. The telecommunications giant Clear, for example, offers the Prime Video along with Claro TV on its postpaid residential and mobile combo plans. In Peru, Movistar TV includes internet with Disney+ and Star+ at no additional cost in some of its plans.
Although combos solve some subscriber problems, they are not the definitive solution. They still face the same lack of flexibility in managing subscriptions. They often focus on the main streaming services, leaving aside other services such as games, wellness platforms and others, which also need to be managed by subscribers.
Growth products and markets 3ha24
Taking into other research released this year, the ”Subscriptions Report 2024′' carried out through a partnership between companies Windy e opinion box, observing the digital and physical subscription market it is possible to indicate growth in general, in addition to the consolidation of recurring services, however, we can highlight in the subscription club market the large increase in commerce in wine, the main physical product purchased by subscription.
According to Subscriptions Report 2024, 44% of service subscribers have some subscription to physical products. Within this segment, the wines are the most purchased items, representing 12% of subscriptions, followed by products for pets (11%) and books (9%).
The specialized website Food Connection presented the Wine as an example of success in this market. It is the largest wine subscription club in the world, which ended 2023 with 417 thousand active subscriptions. This represents an increase of 51 thousand new subscriptions compared to the end of 2022, reflecting growth of 13,9%.
A Wine establishes a direct connection between wine producers and end consumers. The company has a team of experts who select the wines, all of which are imported in-house, and the products are delivered directly to the ' homes.
“This approach allows us to understand the entire production chain, offer competitive prices and achieve economies of scale in our negotiations, ensuring that the wine reaches the homes of our partners at a more affordable price”, says the executive, Laura Barros.
Wine's marketing director in an interview with the Food Conection portal
How to save on subscriptions and streaming 1n1al
With subscription and streaming services becoming an increasingly part of Brazilians' lives — and their monthly expenses as well — some measures can make a difference in lowering the average spending on streaming, giving extra breathing space to make ends meet.
Unify expenses on 1 single card 45i36
For those who usually have several bank s and contract several subscription services on credit cards, unify expenses in just one card can help you pay cheaper for streaming and other services.
This measure helps with checking and controlling expenses, facilitating customer monitoring, to avoid excessive and unnecessary purchases, contributing to better financial health.
Cancel and reactivate streams 213141
Another measure that will effectively make the average spending on streaming decrease is cancel services that are not used. With the abundance of exclusive content on each platform, it is common for customers to take out several different subscriptions, which together can represent a considerable value at the end of the month.
Therefore, canceling most plans and keeping only what you consume most may be the ideal alternative to make your investment in streaming worthwhile.
Another option is to reactivate streaming according to the releases the customer wants to watch, and suspend them during periods of inactivity. To do this, applications just watch e Letterboxd can help you track the release of series and films that are worth paying to see.
Search for combos and discounts 621b3k
Searching for discounts can also help you spend less when hiring a digital service. In this case, the customer can take advantage of some temporary promotions, special packages, or easier subscription conditions for new subscribers. Discounts can also occur on specific dates, such as Black Friday, where products and services are often cheaper.
The customer must also research the the partnership that some platforms maintain with banking entities, telephone operators, internet providers, among other similar companies, which may offer free packages for a limited time or with a subscription discount.
Those who want to save can also split the bill with a friend, relative, or even family. Most streaming plans allow you to share the subscription with other people, creating a profile for each , for a more attractive price. A Netflix has this plan policy, as well as the Spotify, among other digital companies.
Studentssometimes win discounts or benefits in specific subscription programs for this audience, as long as enrollment in a valid educational unit is proven to obtain discounts or special packages. Furthermore, annual subscriptions can pay off, as the monthly amount will be more affordable than the regular monthly plan.
And you? What alternative do you use to access most subscription services at the best price? Tell us in the comments below!
See also: 1ur5x
Source: Windy
reviewed by Glaucon Vital in 7 / 6 / 24.
I pay for Meli+ and practically use Tim Music by Deezer, because I listen to music every time I'm at the gym, my daughters consume the other streaming services. I have 3 more months free of the 1 year I got from Deezer on Meli+, when it ends I think I'll switch to Spotify.