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Today, 28/9, the BlackBerry made a historic decision. In its most recent financial report the company announced that it will completely stop developing in-house hardware. Ie, RIP BlackBerry smartphones.
A fact is that if a company, even consolidated in the market, stops innovating, it will soon be devoured by the competition. It was like that with Kodak, Polaroid, Palm, Nokia, and now with BlackBerry (former RIM).
Not that this is news to you, it was already known that sooner or later we would hear this news. After all, the company had been in free fall for some time. Their cell phones are no longer as successful in the business world as they used to be, and just like the Nokia, she left her system aside to bet on another OS, in case, Android, with your priv, unsuccessfully.
In good times, the company had 20% of the global smartphone market. Today, this represents more than the total number of iPhones sold by Apple (11%) and it is almost what the Samsung has market worldwide (22.4%). Only in the United States, 55% of the market was dominated by blackberry.
Due to the success, the company relaxed, I think the iPhone e Android would not be a threat, and reaped the rewards soon after. your system BB 10 is very good, has incredible multitasking, gestures (reminds me a lot of the longing and wronged MeeGo), and runs applications Android devices. Even so, the space filled by Android e iOS smothered him, just as it did with the Windows Phone.
In the last financial report, last quarter loss was $372 million, while gross profit was $334 million. To cut expenses and focus on what has been making a profit, the company has cut what was making a loss. That simple.
Fortunately, for fans of the brand, it will not disappear for good. One of the latest launches of the Canadian company, the Alcatel Idol 4 with the logo of blackberry.
The differential of the device is in the software, developed by the company, and said as the Android safest in the world. For future projects, it will continue to follow this format, buying ready-made hardware projects and placing its software.
To the fans of the brand, I only wish my sincere condolences…
Source: BB
