Table of Contents 64q43
In an event held in the city of São Paulo, the Samsung launched its new smart TVs presented at the beginning of the year during the CES 2023 to Brazil. The models meet the needs of different audiences and arrive in our country with thin thickness and s with up to 8K quality, in addition to gamer features. 1f5w33
The Korean company also brought new soundbars and, during the special period, will give gifts to anyone who buys one of the products announced during the event. Check out all the details right now.
Portfolio 2023 4h2hh
During CES 2023, which took place at the beginning of the year, we were able to find out what's new about smart TVs from Samsung that would later reach the Tupiniquin lands. At the technology fair, the company presented its algorithm for the line NeoQLED, which took the name of Auto HDR Remastering.

In practice, this algorithm manages to convert contents that remain in the standard Standard Dynamic Range (SDR) for the HDR, after doing a deep analysis in just a few milliseconds. This should ensure, according to the company, more vivid, more detailed and immersive images.
If before only a few products could be controlled by the brand's smart TVs, the 2023 models can now be used to control even more IoT devices, due to following the standard SmartThings Zigbee & Matter Thread One-Chip Module.
TVs and appliances have become true hubs, connecting other devices. And, therefore, Samsung was one of the first manufacturers in the world to the Matter protocol, which will facilitate these connections.
Erico Traldi, Head of Consumer Electronics (CE) Division at Samsung Brazil
All models in the line NeoQLED will be able, according to the company, “to control not only products Samsung, but also from third-party and IoT devices for seamless connections.”
Already talking about the line micro LED, which also received news, now there are 4x more darkening blocks compared to the 2022 generation. This should allow for a better experience in different types of content and through the Processor Neural Quantum, manages to deliver 14-bit processing.
In 2023, we pushed the boundaries of innovation and the breadth of our portfolio, offering all of today's leading types – including, in an unprecedented way, the Samsung OLED TV. In total, there will be 16 series with different inches, more than half of which will be made up of televisions of 65 inches and above, due to the strong demand for large screens.
Guilherme Campos, director of the TV and Audio division at Samsung Brazil
the liness Neo QLED e micro LED are aimed at the market, and the line models CrystalUHD enough for those who prefer a more intermediate experience.
The arrival of Samsung OLEDs 1a2n17
A S90C it's not the first Samsung OLED smart TV: en March 31, 2022, we published an article talking about the S95B, which had a simple entry into the OLED market just for the Samsung understand this market. Ten months later, the Korean company presented the S90C during its age through CES 2023 and brought important updates.

The company hopes to become a major reference in the OLED smart TV market, which is currently largely dominated by LG. During the event, it was highlighted that the Samsung wants not only to take a slice of the OLED smart TV market, but to become a true reference for those looking for a that has a better display of black tones.
Samsung is also launching its first OLED model on the market. As of today, OLED TV is Samsung.
audio standards 1m5rx
Despite delivering a good visual experience, smart TVs and soundbars from Samsung did not provide for Dolby Atmos until the beginning of 2021. This has changed since CES 2022, when the company started not only to offer higher quality audio, but also to integrate models that this technology so that the sound seen in models from other brands.

If a person has a soundbar and smart TV from Samsung, devices can work together to offer a great sound experience when playing movies, series and music. It's the certainty that what was good is now even better.
The name of the feature that allows both smart TVs and soundbars to work together is Sound Sync and it is enough that the two devices are connected to the same Wi-Fi network for the integration to happen automatically. All models in the 2023 portfolio carry the new feature and a full experience can be expected.
gaming hub 6hu5p
also presented to the world during CES 2022, this is the game center within the system Tizen 2022 that allows smart TV owners to access game subscription services such as Xbox Game e NVIDIA GeForce Now without the need for a computer or console. And the year 2023 brought two news.

O Games Menu 3.0 with MiniMap Sharing allows a small map to be viewed by the player for better performance in titles of the most diverse types, on any screen. THE Virtual Aim Point is more focused on FPS fans: the company explains that the novelty will allow players to see more noticeable crosshairs in any game so that the target is hit with greater assertiveness.
All people who buy models from the 2023 line will have access to these new features, in addition to the news confirmed in the 2022 models.
Connectivity 5h1q1v
Through the ecosystem SmartThings, Samsung wants to allow its smart TVs to be true control centers, also called hubs.
The company, by connecting IoT products and adapting its operating system, allows you, for example, to change the temperature of the air in the room through the TV, without having to use the device's control. And that goes for refrigerators, personal assistants, and even connected home appliances, too. It is also worth ing that it is possible to monitor energy consumption and even receive a preview of the next month's electricity bill.
If before, only a few products could be controlled by the brand's smart TVs, the 2023 models can now be used to control even more IoT devices, due to following the standard SmartThings Zigbee & Matter Thread One-Chip Module.
TVs and appliances have become true hubs, connecting other devices. And, therefore, Samsung was one of the first manufacturers in the world to the Matter protocol, which will facilitate these connections.
Erico Traldi, Head of Consumer Electronics (CE) Division at Samsung Brazil
All models in the line NeoQLED will achieve, according to Samsung, “to control not only products Samsung, but also from third-party and IoT devices for seamless connections.” That includes:
- Chat: makes it easy to stay in touch with others, including sending text messages and reactions to shows shown live or on video streaming services, but all directly on Samsung smart TVs;
- ConnectTime: for those who make a lot of video calls, the company will be allowing the image of people on the other side of the call to be made on several connected devices, but everything will be displayed on the new TVs. This avoids changing screens on a daily basis, in addition to allowing a better view;
- 3D MapView: Tech fans who have lots of connected devices in their homes will love this feature. A map will be created with all the devices in the same house on a map that allows a panoramic view and you can even control all of them without leaving the sofa in the living room.
2023 line of smart TVs p4v2k
In total, the Samsung brought 15 new smart TV options of all prices, sizes and qualities. The company continues to update its portfolio and below we list each one of them for you. Meet.
Samsung OLED – S90C 1s3472
Launched in two sizes (55″ and 65″), the first smart OLED TV da Samsung to be sold in Brazil has 4K quality due to the processor Quantum Neural 4K. Even if the emitted image does not have 4K resolution, the 20 neural networks manage to do the Upscaling (image enhancement) so that maximum quality is achieved on the . Screen refresh rate is 144 Hz and low response time.

The design is named after laser slim design, which allows it to be extremely thin and also has a black color that delivers a lot of style. with a QD OLED which now emits a peak brightness of 2000 nits. Abroad there is a 77-inch variant, but at least for now, there is no forecast for the arrival of a screen of this size here.
Another detail that collaborates so that brighter images are delivered to consumers is the algorithm intellisense AI, which manages to collect information in real time on each pixel so that light control is carried out with total precision.

The model also has the operating system Tizen updated to 2023 and for Dolby Atmos of 4.2.2 channels of 60 watts. A S90C will be sold from R$6.999 in cash, with 9% discount for cash payment.
for AMD FreeSync and super Ultra-Wide display, which allows for better viewing with 21:9 and 32:9 aspect ratio options, is also available. And of course the model has the system Tizen 2023 with gaming hub updated. the functionality Motion Xcelerator Turbo Pro, which ensures low latency, good refresh rate and response time in games, should further enhance s' experience.
Technical specifications – S90C

Brand | Samsung |
Córdoba | OLED S90C |
Screen size | 55 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | OLED |
HDR (High Dynamic Range) | Yes |
Update Rate | 144 Hz |
Contrast | Infinite Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 4K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 4 doors |
USB | 3 doors |
Audio | 40W, 4.2.2 channels |
Audio Decoding | Dolby Digital Plus |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 230W |
Dimensions (L x H x D) | With stand: 48,3″ x 30,7″ x 9,2″ (122,7 cm x 78 cm x 23,4 cm) Without stand: 48,3″ x 27,9″ x 1,2″ (122,7 cm x 70,9 cm x 3 cm) |
Weight | With stand: 45,2 lb (20,5 kg) Without : 42,3 lb (19,2 kg) |
Price | From R$6.999 upfront |
Availability in Brazil | From June 06, 2023 |
Neo-QLED 8K 6t1o1c
Considered the “ of the ”, models with 8K quality are still being popularized in Brazil, but are gradually finding their way into the Brazilian market. For the 2023 lineup, three models made their debut in Brazil.
QN900C 2o24i
Sold in sizes of 75 and 85 inches, this line has the processor Quantum Neural 8K with 20 neural networks and the functionality to perform image enhancement for better image even if the original media is not 8K quality.

for Dolby Atmos it's more than confirmed here, and the borderless design delivers the feeling of an infinite screen. The has a 120 Hz refresh rate and this model has the gaming hub, as well as for technology AMD FreeSync. This line stands out for also having only one thread, which takes the name of OneConnect and connects the TV to power and other devices.

with the control Solar Cell included, which leaves the use of batteries aside when recharging through sunlight or through a USB-C connection. The QN900C is being sold from BRL 49.655,55 in cash.
Technical specifications – QN900C

Brand | Samsung |
Córdoba | Neo QLED 8K QN9000C |
Screen size | 65 inches |
Resolution | 8K (7680 x 4320 pixels) |
Type of fabric | NeoQLED |
HDR (High Dynamic Range) | Yes |
Update Rate | 120 Hz |
Quantum Dot | Yes |
Contrast | Infinity Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 8K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 4 doors |
USB | 3 doors |
Audio | 60W, 4.2.2 channels |
Audio Decoding | Dolby Digital Plus |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 240W |
Dimensions (L x H x D) | With stand: 57,1″ x 35,7″ x 11,4″ (145 cm x 90,7 cm x 29 cm) Without stand: 57,1″ x 32,7″ x 0,8″ (145 cm x 83,1 cm x 2 cm) |
Weight | With stand: 82,9 lb (37,6 kg) Without : 79,8 lb (36,2 kg) |
Price | From BRL 49.655,55 in cash |
Availability in Brazil | June 06th, 2023 |
QN800C 3j483p
With a Mini LED type and three size options (65, 75 and 85 inches), the QN800C It is very reminiscent of the more expensive model, but has fewer connections at the rear. the processor Quantum Neural 8K arrives to deliver high resolution images through image enhancement.

Just 1,8 cm thick, the Samsung it also added a borderless screen to allow for an even more immersive experience. The model also has a with a refresh rate of 120 Hz and for AMD FreeSync, as well as rotate the gaming hub due to your operating system.
The audio details are also noteworthy: this model s Dolby Atmos and the power of 4.2.2 channels, as well as the power of 70W. The model also arrives in the Brazilian market with the same super Ultra-Wide screen functionality, which allows a better visualization with screen format options of 21:9 and 32:9.
A QN800C will be sold to start from R $ 12.020,40 at sight and the purchase can be made directly on the Samsung website.
Technical specifications – QN800C

Brand | Samsung |
Córdoba | Neo QLED 8K QN800C |
Screen size | 65, 75 and 85 inches |
Resolution | 8K (7680 x 4320 pixels) |
Type of fabric | NeoQLED |
HDR (High Dynamic Range) | Yes |
Update Rate | 120 Hz |
Quantum Dot | Yes |
Contrast | Infinity Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 8K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 4 doors |
USB | 3 doors |
Audio | 70W, 4.2.2 channels |
Audio Decoding | Dolby Digital Plus |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 240W |
Dimensions (L x H x D) | ed: 1443.7 x 897.7 x 298.4 mm Without : 1443.7 x 828.4 x 16.9 mm |
Weight | Weight of set with feet or base31,2 kg Product weight without feet or base: 23kg |
Price | From R $ 12.020,40 at sight |
Availability in Brazil | June 06th, 2023 |
QN700C 49v3p
Closing the 8K smart TV news, the QN700C arrives in Brazil in two sizes. Samsung has changed the processor from previous models, and introduces the processor Neural Quantum 8K Lite. It still offers image enhancement, but there are fewer neural networks to do this work. The type is a Micro LED and its screen has a refresh rate of 60 Hz.

Still on the details for gamers, the gaming hub it's over here, just like the way Motion Xcelerator Turbo is also present. An interesting feature is the sound in motion, which accompanies the change of scenes to take greater immersion. There is for Dolby Atmos, through 4.2 audio channels with a maximum power of 60W.
A QN700C is being sold in Brazil starting at $ 7.159 in Brazil.
Technical specifications – QN700C

Brand | Samsung |
Córdoba | Neo QLED 8K QN700C |
Screen size | 55 and 65 inches |
Resolution | 8K (7680 x 4320 pixels) |
Type of fabric | NeoQLED |
HDR (High Dynamic Range) | Yes |
Update Rate | 60 Hz |
Quantum Dot | Yes |
Contrast | Infinity Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 8K Lite |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 4 doors |
USB | 3 doors |
Audio | 60W, 4.2 channels |
Audio Decoding | Dolby Atmos |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 175W |
Dimensions (L x H x D) | ed: 1224.8 x 775.8 x 298.4 mm Without : 1224.8 x 705.3 x 17.8 mm |
Weight | Weight of set with feet or base24,4 kg Product weight without feet or base16,6 kg |
Price | Starting at R $ 7.159 |
Availability in Brazil | June 06th, 2023 |
Neo-QLED 4K 673ry
Aimed at those who have a model with a quality and don't need/don't want to invest in an 8K resolution model, the line Neo-QLED 4K it's a good choice — including a model aimed at the gamer audience. Check out the models featured at today's event right now.
QN85C o4i6z
With four size options in Brazil (55, 65, 75 and 85 inches) this line is indicated for those who like to have a big screen at home. the processor Neural Quantum 4K is enough to improve the image, even if the video quality is not the same as the screen resolution. It also offers 144Hz refresh rate and 2,5 cm headphone jack.

But if you want to hear the sound throughout the space, for Dolby Atmos is more than confirmed by Samsung. The manufacturer also confirms that, in addition to the Gaming Hub, it will be possible to see every variety in every frame — with dynamic contrast and bright colors, all in 4K resolution with Neo Quantum HDR.
The QN85C line can be found in Brazil starting at $ 5.999 in its 55-inch model. The settings are the same, the only change is in the screen size.
Technical specifications – QN85C

Córdoba | QN85C |
Screen size | 55, 65, 75 and 85 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | NeoQLED |
HDR (High Dynamic Range) | Yes |
Update Rate | 120 Hz |
Quantum Dot | Yes |
Contrast | Mega Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 4K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 4 doors |
USB | 2 doors |
Audio | 40W, 2.2.2 channels |
Audio Decoding | Dolby Digital Plus |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 140W |
Dimensions (L x H x D) | With stand: 48,3″ x 31″ x 11,4″ (122,7 cm x 78,7 cm x 29 cm) Without stand: 48,3″ x 28″ x 1,2″ (122,7 cm x 71,1 cm x 3 cm) |
Weight | With stand: 47,6 lb (21,6 kg) Without : 44,1 lb (20 kg) |
QN90C Smart Gaming 416o4g
Also known as the gamer TV, the QN90C Smart Gaming will be sold in sizes of 43, 50 and 55 inches, all with a refresh rate of 144 Hz. It stands out for the possibility of moving maps across the screen for better viewing or even to another device connected to the same Wi-Fi network.

The processor Quantum Neural 4K will perform image enhancement, and of course there is for Gaming Hub. for Dolby Atmos is confirmed, and the sound system has a maximum power of 20W.
A Samsung that the screen of this line has an anti-reflective layer so that sunlight does not get in the way during matches. A QN90C will be sold in Brazil starting at $ 4.499 in its 43-inch version.
Technical specifications – QN90C

Brand | Samsung |
Córdoba | Neo QLED QN90C |
Screen size | 43 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | NeoQLED |
HDR (High Dynamic Range) | Yes |
Update Rate | 120 Hz |
Quantum Dot | Yes |
Contrast | Mega Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 4K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 4 doors |
USB | 2 doors |
Audio | 60W, 4.2.2 channels |
Audio Decoding | Dolby Digital Plus |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 190W |
Dimensions (L x H x D) | With stand: 37,8″ x 24,8″ x 10,4″ (96 cm x 63 cm x 26,4 cm) Without stand: 37,8″ x 22,1″ x 2,4″ (96 cm x 56,1 cm x 6,1 cm) |
Weight | With stand: 29,3 lb (13,3 kg) Without : 26,9 lb (12,2 kg) |
Price | Starting at R $ 4.499 |
Availability in Brazil | June 06th, 2023 |
Q80C 5b681w
Sold in the 55-inch size only, the QN80C it has 4K resolution and 120 Hz refresh rate. The complete package also includes for AMD FreeSync, gaming hub e Motion Xcelerator Turbo. The same screen has certification Pantone to 1 billion shades and Direct Full Array technology, which adjusts the brightness for each scene.

Moving on to sound, there's for Dolby Atmos and Sound in Motion that goes with scenes to generate greater immersion at all times. The maximum sound power is 40W, and it can be combined with a soundbar for a better sound experience.
The Q80C arrives in Brazil soon, with no official price revealed so far.
Technical specifications – Q80C

Brand | Samsung |
Córdoba | Neo QLED QN80C |
Screen size | 55 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | NeoQLED |
HDR (High Dynamic Range) | Yes |
Update Rate | 120 Hz |
Quantum Dot | Yes |
Contrast | Mega Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 4K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 4 doors |
USB | 2 doors |
Audio | 60W, 4.2.2 channels |
Audio Decoding | Dolby Digital Plus |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 190W |
Dimensions (L x H x D) | With stand: 37,8″ x 24,8″ x 10,4″ (96 cm x 63 cm x 26,4 cm) Without stand: 37,8″ x 22,1″ x 2,4″ (96 cm x 56,1 cm x 6,1 cm) |
Weight | With stand: 29,3 lb (13,3 kg) Without : 26,9 lb (12,2 kg) |
Price | to be disclosed |
Availability in Brazil | June 06th, 2023 |
Q70C 4v6k3y
With four size options (55, 65, 75 and 85 inches), the Q70C hits the market with a screen with a refresh rate of 120 Hz and low response time. The same is Pantone certified and can display 1 billion colors at 100% of the color volume on screen on multiple occasions.

The experience is complemented by the system Tizen of 2023 with the gaming hub and functionality of MotionXcelerator Turbo+. Samsung claims the thickness of this model is only 2,5 centimeters and it is ready to work with a soundbar due to its space between the screen and the base.
for AMD FreeSync can also be seen here, as well as the super Ultra-Wide screen and game menu complement the experience for gamers. The Q70C line will be sold in Brazil from R$4.319 on the official website of Samsung.

Brand | Samsung |
Córdoba | Neo QLED Q70C |
Screen size | 55, 65, 75 and 85 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | NeoQLED |
HDR (High Dynamic Range) | Yes |
Update Rate | 120 Hz |
Quantum Dot | Yes |
Contrast | Mega Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 4K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 4 doors |
USB | 2 doors |
Audio | 60W, 4.2.2 channels |
Audio Decoding | Dolby Digital Plus |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 210W |
Dimensions (L x H x D) | With stand: 37,8″ x 24,8″ x 10,4″ (96 cm x 63 cm x 26,4 cm) Without stand: 37,8″ x 22,1″ x 2,4″ (96 cm x 56,1 cm x 6,1 cm) |
Weight | With stand: 29,3 lb (13,3 kg) Without : 26,9 lb (12,2 kg) |
Price | Starting at R $ 4.819 |
Availability in Brazil | June 06th, 2023 |
Q60C 433s1b
Closing the details of 4K models, the QN60C will be sold in Brazil with a screen size of 50 inches and a processor Quantum Lite 4K. Despite the high resolution, its screen has a 60 Hz refresh rate and this is justified by the price below R$ 5 thousand.

Despite this small downgrade, the model still s Dolby Atmos, operational system Tizen 2023 and Pantone-certified display with 1 billion colors. The thickness is only 2,5 and the space between the screen and the base is ideal for a Samsung soundbar to be attached and enhance the experience.
The official price of Q60C is de 4.699, but it can be found by R$2.815,12 if payment is made on Pix via Fast Shop.
Technical specifications – Q60C
Brand | Samsung |
Córdoba | Nand the QLED Q60C |
Screen size | 55 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | NeoQLED |
HDR (High Dynamic Range) | Yes |
Update Rate | 60 Hz |
Quantum Dot | Yes |
Contrast | Mega Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 4K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 3 doors |
USB | 2 doors |
Audio | 60W, 4.2.2 channels |
Audio Decoding | Dolby Digital Plus |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 145W |
Dimensions (L x H x D) | Uned (WxHxD): 1118.3 x 644.1 x 25.7 mm With stand (WxHxD): 1118.3 x 681.7 x 224 mm |
Weight | With stand: 29,3 lb (13,3 kg) Without : 26,9 lb (12,2 kg) |
Price | R$4.699 |
Availability in Brazil | June 06th, 2023 |
Lifestyle Line 5t3j68
Three smart TV models focused on offering more than Samsung's good visual experience were presented at the special event. The lines The Sero, The Frame and The Serif arrived with important updates.
The Serum 2023 4s544g
Updated with an anti-glare screen for a good viewing experience, the 2023 model from The sero it has a size of 43 inches and a base that adapts according to the content displayed on the screen, whether horizontally or vertically. The resolution was 4K and the Neuro Quantum 4K processor is able to perform image enhancement of the most diverse contents.

The model does not the Dolby Atmos standard, but its 60W sound power should be more than enough to deliver good sound for the most diverse occasions. A The Serum 2023 does not yet have an official price for Brazil, but it will be sold in our country by the end of this year.
Technical specifications – The Sero 2023

Brand | Samsung |
Córdoba | The Serum 2023 |
Screen size | 43 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | Anti-Glare Matte Display |
HDR (High Dynamic Range) | Yes |
Update Rate | 50 Hz |
Quantum Dot | Yes |
Contrast | Mega Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 4K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 3 doors |
USB | 2 doors |
Audio | 40W, 4.2 |
Audio Decoding | No Dolby Atmos |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 145W |
Dimensions (L x H x D) | Uned (WxHxD): 1118.3 x 644.1 x 25.7 mm With stand (WxHxD): 1118.3 x 681.7 x 224 mm |
Weight | With stand: 29,3 lb (13,3 kg) Without : 26,9 lb (12,2 kg) |
Price | to be disclosed |
Availability in Brazil | to be disclosed |
The Serif 2023 403r2b
A Serif received the same anti-glare and is now sold in a 65-inch size, but has also reached the international market in 43-, 50- and 55-inch sizes. The base that delivers an interesting style to the product and also facilitates presentations arrives on the model, inside the box.

The screen displays images in 4K quality with for HDR10+, as well as the refresh rate stayed at 100Hz. The model also gained 40W of sound power, but there is still no estimated arrival date or price announced for Brazil.
Technical specifications – The Serif 2023

Brand | Samsung |
Córdoba | The Serif 2023 |
Screen size | 43, 50, 55 and 63 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | Anti-Glare Matte Display |
HDR (High Dynamic Range) | Yes |
Update Rate | 100 Hz |
Quantum Dot | Yes |
Contrast | Mega Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 4K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 3 doors |
USB | 2 doors |
Audio | 40Q, 4.2.2 channels |
Audio Decoding | No Dolby Atmos |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 145W |
Dimensions (L x H x D) | Uned (WxHxD): 1118.3 x 644.1 x 25.7 mm With stand (WxHxD): 1118.3 x 681.7 x 224 mm |
Weight | With stand: 29,3 lb (13,3 kg) Without : 26,9 lb (12,2 kg) |
Price | to be disclosed |
Availability in Brazil | to be disclosed |
The Frame 2023 6b2w4c
Concluding the presented models of the Lifestyle line, the The Frame 2023 also gained the anti-glare screen. There are options of 32, 43, 50, 55, 65, 75 and 85 inches, all with the QLED with FHD resolution (1920×1080). The highlight of this model is the Art Mode, which modifies the screen to display works of art with special frames.

The screen has a refresh rate of 100 Hz and the model also has special borders that can be purchased to customize the use and leave The Frame with borders that resemble paintings displayed in museums. The model also did not have its price revealed for Brazil.
Technical specifications – The Frame 2023

Brand | Samsung |
Córdoba | The Frame 2023 |
Screen size | 32, 43, 50, 55, 65, 75 and 85 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | Anti-Glare Matte Display |
HDR (High Dynamic Range) | Yes |
Update Rate | 100 Hz |
Quantum Dot | Yes |
Contrast | Mega Contrast |
Operational system | Tizen |
Processor | Neo Quantum Processor 4K |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 3 doors |
USB | 2 doors |
Audio | 40W 4.2 channels |
Audio Decoding | No Dolby Atmos |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 145W |
Dimensions (L x H x D) | Uned (WxHxD): 1118.3 x 644.1 x 25.7 mm With stand (WxHxD): 1118.3 x 681.7 x 224 mm |
Weight | With stand: 29,3 lb (13,3 kg) Without : 26,9 lb (12,2 kg) |
Price | to be disclosed |
Availability in Brazil | to be disclosed |
CrystalUHD 6l1n52
Aimed at those who want to purchase entry-level models, two new models from the Crystal line were presented by Samsung. See details.
CU8000 5yv5n
With sizes of 43, 50, 55, 65, 70, 75 and 85 inches, the CU8000 model has a UHD with 4K quality due to the processor Crystal 4K which performs image enhancement for better viewing experience. The refresh rate is 60 Hz and as it is an entry-level model, there is no for Dolby Atmos.

Samsung complements the experience with the gaming hub to take advantage of Xbox Game and control more connected products. The company also re that the sound power is 20W and there is the possibility of complementing the experience with a soundbar. The line will be sold from R$2.789 in Brazil.
Technical specifications – CU8000

Brand | Samsung |
Córdoba | CU8000 |
Screen size | 43, 50, 55, 65, 70, 75 and 85 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | LCD |
HDR (High Dynamic Range) | Yes |
Update Rate | 100 Hz |
Quantum Dot | Yes |
Contrast | Mega Contrast |
Operational system | Tizen |
Processor | 4K Crystal Processor |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 3 doors |
USB | 2 doors |
Audio | 2 channels |
Audio Decoding | No Dolby Atmos |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 145W |
Dimensions (L x H x D) | With stand (WxHxD):1118.3 x 684.6 x 226.3 mm Uned: (WxHxD): 118.3 x 644.6 x 25.7 mm |
Weight | With : 11 kg Without : 10,7 kg |
Price | Starting at R $ 2.789 |
Availability in Brazil | to be disclosed |
CU7700 1vb6o
Closing the subject of smart TVs from Samsung that will be sold in Brazil, the CU7700 model is also aimed at the entry-level market and has options of 43, 50, 55, 65, 70 and 75 inches. The display has 4K UHD resolution and 60Hz refresh rate, and the Gaming Hub feature is available here.

The processor Crystal 4K can't perform image enhancement, but HDR10+ standard and 2023 TIzen operating system are ed here. The sound power is 70W through 2 channels and scene adaptive sound feature is available here. The line is sold in Brazil from R$ 2.789.
Technical specifications – CU7700

Brand | Samsung |
Córdoba | CU7700 |
Screen size | 43, 50, 55, 65, 70 and 75 inches |
Resolution | 4K (3840 x 2160 pixels) |
Type of fabric | LCD |
HDR (High Dynamic Range) | Yes |
Update Rate | 100 Hz |
Quantum Dot | Yes |
Contrast | Mega Contrast |
Operational system | Tizen |
Processor | 4K Crystal Processor |
Virtual Assistant | Bixby |
Compatibility with SmartThings | Yes |
Ambient Mode+ | Yes |
Connectivity | Wi-Fi, Bluetooth |
HDMI | 3 doors |
USB | 1 brings |
Audio | 2 channels |
Audio Decoding | No Dolby Atmos |
Output power | 20w |
Remote Control | OneRemote |
VESA Mounting | Yes |
Power Consumption | Maximum 145W |
Dimensions (L x H x D) | With stand (WxHxD):1118.3 x 684.6 x 226.3 mm Uned: (WxHxD): 118.3 x 644.6 x 25.7 mm |
Weight | With : 11 kg Without : 10,7 kg |
Price | A leave of BRL 2.789 |
Availability in Brazil | to be disclosed |
New soundbars 3o5v27
HW-Q990C 22322
A HW-Q990C has for Dolby Atmos with 11.1.4 channel sound, in addition to using the Q-Symphony 3.0 da Samsung to “precisely target individual audio elements”. The model can be installed just below a smart TV and can deliver up to 22 audio channels when combined with compatible models.

It was highlighted that the HW-Q990C can also be used to control other connected devices, as it has a microphone and voice control, in addition to for the ecosystem SmartThings.
Other special features, such as the Game Pro 2.0 (which adjusts the settings according to the genre played) and AdaptiveSound 2.0 (which adapts the audio following the space) are also included. And we can't forget to mention the spacefit, the calibration that scans the environment so that the best sound is delivered.
Technical Specifications – HW-Q990C
Brand | Samsung |
Córdoba | Soundbar HW-Q990C |
Number of Channels | 11.1.4 |
Number of Speakers | 22 |
Subwoofer Type | wireless |
Center Speaker | Yes |
Space Fit Sound | Yes |
Dolby Atmos Wireless | Yes |
DTS Virtual: X | Yes |
Game Pro mode | Yes |
AAC | Yes |
WAV | Yes |
FLAC | Yes |
HDMI Input | Yes 2) |
HDMI ARC | Yes |
HDMI Output | Yes 1) |
optical input | Yes |
SmartThings | Yes |
AirPlay2 | Yes |
Alexa | Yes |
Spotify | Yes |
Dimensions (LXAXP) | 1232.0 x 69.5 x 138.0 mm |
Sub Woofer Dimensions (LXAXP) | 220.0 x 413.0 x 410.0 mm |
Packaging dimensions (LXAXP) | 1309.0 x 595.0 x 277.0 mm |
Remote Control | Yes |
Wall | Yes |
manual | Yes |
USB cable | No |
HDMI cable | No |
Net weight | 7,7 kg |
Net Weight (Sub Woofer) | 11,7 kg |
Gross Weight (Packaging) | 28 kg |
Bivolt | Yes |
Price | to be disclosed |
Availability in Brazil | to be disclosed |
HW-Q930C 2s2m59
With for mode Sound Sync, this soundbar comes to the Brazilian market with 9.1.4 channels and for standards Wireless True Dolby ATMOS e DTS: X. The device can also scan the location where it is installed so that the sound is delivered to the entire environment completely.

The highlight for this model is the active voice amplifier, which highlights dialogues and eliminates noise that could harm the experience. The sound can also be adapted for each type of media issued and of course, it works in conjunction with Samsung smart TVs. Even the TV remote control can be used to control the Q930C.
Technical specifications – Q930C

Brand | Samsung |
Córdoba | Soundbar Q930C |
Number of Channels | 9.1.4 |
Number of Speakers | 17 |
Subwoofer Type | wireless |
Center Speaker | Yes |
Space Fit Sound | Yes |
Dolby Atmos Wireless | Yes |
DTS Virtual: X | Yes |
Game Pro mode | Yes |
AAC | Yes |
WAV | Yes |
FLAC | Yes |
HDMI Input | Yes 1) |
HDMI ARC | Yes |
HDMI Output | Yes 1) |
optical input | Yes |
SmartThings | Yes |
AirPlay2 | Yes |
Alexa | Yes |
Spotify | Yes |
Dimensions (LXAXP) | 1110,7 x 60,4 x 120,0 mm |
Sub Woofer Dimensions (LXAXP) | 210,0 x 403,0 x 403,0 mm |
Packaging dimensions (LXAXP) | 1187 x 585 x 277 mm |
Remote Control | Yes |
Wall | Yes |
manual | Yes |
USB cable | No |
HDMI cable | No |
Net weight | 5,4 kg |
Net Weight (Sub Woofer) | 9,8 kg |
Gross Weight (Packaging) | 23,9 kg |
Bivolt | Yes |
Price | to be disclosed |
Availability in Brazil | to be disclosed |
Q800C 486n1w
With 5.1.2 channels of sound, the Q800C arrives will be released with for Dolby Atmos wireless, as well as for the functionality Q Symphony that works alongside Samsung smart TVs. And she also manages to scan the place so that the sound is delivered to the entire space. The total sound power is 360W.
The Voice Amplifier and Game Sound Enhancement Algorithm can also be seen here, as well as how it works with both the Amazon Alexa, how much with Google Assistant. And it's worth ing that all the operation happens wirelessly, with connectivity happening via the internet.
Brand | Samsung |
Córdoba | Soundbar Q800C |
Number of Channels | 5.1.2 |
Number of Speakers | 11 |
Subwoofer Type | wireless |
Center Speaker | Yes |
Space Fit Sound | Yes |
Dolby Atmos Wireless | Yes |
DTS Virtual: X | Yes |
Game Pro mode | Yes |
AAC | Yes |
WAV | Yes |
FLAC | Yes |
HDMI Input | Yes 1) |
HDMI ARC | Yes |
HDMI Output | Yes 1) |
optical input | Yes |
SmartThings | Yes |
AirPlay2 | Yes |
Alexa | Yes |
Spotify | Yes |
Dimensions (LXAXP) | 1110,7 x 60,4 x 120,0 mm |
Sub Woofer Dimensions (LXAXP) | 210,0 x 403,0 x 403,0 mm |
Packaging dimensions (LXAXP) | 1187 x 585 x 277 mm |
Remote Control | Yes |
Wall | Yes |
manual | Yes |
USB cable | No |
HDMI cable | No |
Net weight | 5 kg |
Net Weight (Sub Woofer) | 11 kg |
Gross Weight (Packaging) | 14 kg |
Bivolt | Yes |
Price | to be disclosed |
Availability in Brazil | to be disclosed |
S800 5r2x5x
Already S800 is an ultra-thin soundbar model that is also compatible with the standard Dolby Atmos, but here, we have a 3.1.2-channel device that is 40mm high and 38mm deep.

A Samsung points out that the installation can be easily done in different environments so that the sound experience is enhanced with the company's AI capabilities.
Technical specifications – Soundbar S800

Brand | Samsung |
Córdoba | Soundbar S800 |
Number of Channels | 3.1.2 |
Number of Speakers | 8 |
Subwoofer Type | wireless |
Center Speaker | Yes |
Space Fit Sound | Yes |
Dolby Atmos Wireless | Yes |
DTS Virtual: X | Yes |
Game Pro mode | Yes |
AAC | Yes |
WAV | Yes |
FLAC | Yes |
HDMI Input | Yes 1) |
HDMI ARC | Yes |
HDMI Output | Yes 1) |
optical input | Yes |
SmartThings | Yes |
AirPlay2 | Yes |
Alexa | Yes |
Spotify | Yes |
Packaging dimensions (LXAXP) | 123,2 x 37,1 x 29,4 cm; 11 kilograms |
Remote Control | Yes |
Wall | Yes |
manual | Yes |
USB cable | No |
HDMI cable | No |
Net weight | 5 kg |
Net Weight (Sub Woofer) | 11 kg |
Gross Weight (Packaging) | 14 kg |
Bivolt | Yes |
Price | to be disclosed |
Availability in Brazil | to be disclosed |
S801 4y5d6
The new soundbar ultra slim presents itself elegantly, measuring less than 4 cm thick. with technology Dolby Atmos, it delivers cinema's most recognized audio standards, providing an immersive sound experience without the need for cables.

In addition, the bar has two speakers on top, which further increase the sound quality and create a sound that moves through the environment according to what you are watching. For an even more immersive experience, you can combine the Soundbar Ultra Slim with a Samsung QLED TV with 3.1.2 channel sound.
We've already talked more about this model in a special article, be sure to check it out.
Technical specifications – S801

Brand | Samsung |
Córdoba | Ultra Slim Soundbar HW-S801B/ZD |
Number of Channels | 3.1.2 |
Number of Speakers | 10 |
Subwoofer Type | wireless |
Center Speaker | Yes |
Space Fit Sound | Yes |
Dolby Atmos Wireless | Yes |
DTS Virtual: X | Yes |
Game Pro mode | Yes |
AAC | Yes |
WAV | Yes |
FLAC | Yes |
HDMI Input | No |
HDMI ARC | Yes |
HDMI Output | Yes |
SmartThings | Yes |
AirPlay2 | Yes |
Alexa | Yes |
Spotify | Yes |
Dimensions (LXAXP) | 1160.0 x 38.0 x 39.9 mm |
Sub Woofer Dimensions (LXAXP) | 238.0 x 240.8 x 238.0 mm |
Packaging dimensions (LXAXP) | 1232.0 x 371.0 x 294.0 mm |
Remote Control | Yes |
Wall | Yes |
manual | Yes |
USB cable | No |
HDMI cable | No |
Net weight | 1,4 kg |
Net Weight (Sub Woofer) | 6,4 kg |
Gross Weight (Packaging) | 11 kg |
Bivolt | Yes |
Price | BRL 3.799,05 in cash or BRL 3.999 in up to 12 interest-free installments |
Q600C 1e6y6e
Another model arriving in Brazil soon is the Q600C, with a 3.2.2 channel sound system. It also has for wireless Dolby Atmos and the space scanning system so that all sound is delivered to space. Samsung also recalls that operation via Bluetooth allows connection to smart TVs so that both devices work together.

The 6,5-inch subwoofer delivers high-quality sound, and the voice and gaming amplifier algorithm is confirmed in this device. And the adaptive sound depending on the type of media can be seen in the Q600C.
Technical specifications – Soundbar Q600C

Brand | Samsung |
Córdoba | Ultra Slim Soundbar HW-S801B/ZD |
Number of Channels | 3.1.2 |
Number of Speakers | 9 |
Subwoofer Type | wireless |
Center Speaker | Yes |
Space Fit Sound | Yes |
Dolby Atmos Wireless | Yes |
DTS Virtual: X | Yes |
Game Pro mode | Yes |
AAC | Yes |
WAV | Yes |
FLAC | Yes |
HDMI Input | No |
HDMI ARC | Yes |
HDMI Output | Yes |
SmartThings | Yes |
AirPlay2 | Yes |
Alexa | Yes |
Spotify | Yes |
Dimensions (LXAXP) | 1030,0 x 57,0 x 105,0 mm |
Sub Woofer Dimensions (LXAXP) | 184,0 x 343,0 x 295,0 mm |
Packaging dimensions (LXAXP) | 1088,0 x 452,0 x 238,0 mm |
Remote Control | Yes |
Wall | Yes |
manual | Yes |
USB cable | No |
HDMI cable | No |
Net weight | 3,8 kg |
Net Weight (Sub Woofer) | 5,55 kg |
Gross Weight (Packaging) | 11,7 kg |
Bivolt | Yes |
Price | to be disclosed |
Availability in Brazil | to be disclosed |
special promotion 6v2g5t
A Samsung announced that buyers of the new lines of smart TVs will receive special gifts between the 06th and 25th of June. See the models and gifts:
line of smart TVs | Brindes |
Neo-QLED 8K | A Soundbar Q930B with Dolby Atmos, a TV The Serif, or a smart projector The Freestyle |
Neo QLED Gaming TV QN90C | An A555 soundbar, a Galaxy Tab A7 Lite or a 30-inch Odyssey G24 display |
55” OLED or Neo QLED QN85C | a Soundbar Q600B, a POWERbot-E VR5000 robot vacuum cleaner or a 5-inch Smart Monitor M24 |
65″ OLED | An Ultra Slim S800B soundbar, a POWERbot-E VR5000 robot vacuum or the LS A600 27-inch Monitor. |
The gift will be sent by Samsung together with the new smart TV, directly to the buyer's home. What did you think of all the news and gifts offered? Tell us us Comment!
See also other features
reviewed by Glaucon Vital in 7 / 6 / 23.