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Along with the release of Galaxy S6 e s6 edge, Samsung also introduced its newest mobile payment service, Samsung Pay, which allows consumers to make mobile payments at merchants. "Samsung Pay will reinvent the way people pay for goods and services, and transform the way they use their smartphones.“, said JK Shin, CEO and Head of IT and Mobile Devices Division at Samsung Electronics.
A Samsung partnered with major payment networks such as MasterCard e View. In addition, the company wants to provide greater flexibility, access and choice for customers and works to expand the alliance ecosystem for the Samsung Pay with key financial partners, including American Express, Bank of America, Citi, JP Morgan Chase, and US Bank. About to start operating, we selected some important points to To know better this new service.
How to use Samsung Pay?
Equipped with a device Samsung Galaxy S6 ou s6 edge (the only devices enabled with the service), the process is quite simple: First, you need to a valid credit card. At the time of payment, the needs to open the Samsung Pay app, swipe the device's biometric reader to authenticate and, finally, bring the smartphone closer to the reader.
During the launch event of the new Galaxy line in Brazil, fwe made an exclusive video (check it out below), in which Daniela Prioste, Business Development Coordinator Samsung demonstrates how this technology works:
Differences to Apple Pay?
The comparison with the Apple Pay is inevitable, but in theory the system of Samsung has everything to sur that of the rival. While the payment system of Apple will only work with machines that have the NFC connectivity, Samsung Pay can be used in any terminal card icon. IT IS I just need a magnetic stripe reader to use it (more readily available in the market).
This is only possible thanks to technology Loop Pay, acquired by Samsung in late February. In this way, the company's new devices will come with a small internal metal coil, which will create a magnetic current recognized by the credit card reader. already the pattern NFC needs a specific reader and, according to the Samsung, only 10% of commerce in the United States have this type of machine.
Safety
A Samsung guarantees that customers' credit card details will not be stored on the device. The system creates a token that makes the necessary communication to make a purchase, thus ensuring that the 's banking information is not tracked. The element combines 2 locations: inside the device and a cloud (with Hostcard Emulation – HCE)
The company's mobile security platform, the S works together with ARM TrustZone to protect transaction information from fraudsters and data attacks. Also, in the case of a lost phone, the feature Find My Mobile allows s to locate, lock and even wipe their devices remotely; ensuring that the data Samsung Pay not be compromised.
When does it start to work
Os first markets to receive Samsung Pay will be the South Korea and the EUAFrom the second half this year. In a second stage, the service will be implemented in Europe and China until December. O Brazil was also included in the company's schedule. The expected arrival of the service is for 2016, before the Rio de Janeiro Olympics.