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Have you ever had the impression that your cell phone listens to what you say? Many people have reported that, despite having talked about something without having researched it, it still received announcements about that subject. The media company 404 Media made a report talking about a new tool that is for sale and is capable of doing this – with possible damage to s' privacy. Check it out! 2s4d1r
online searches 1p5h1f
Before we talk about the companies themselves, let's better understand how this “digital espionage” is often applied.
Businesses have long relied on online searches to understand the behavior of potential customers. By analyzing search data, they can display relevant ads for products or services that s may be interested in purchasing. This type of targeted advertising is a powerful form of marketing as it personalizes the experience based on previously demonstrated interests.
Still, some consumers don't even People always search online for everything they need. Often, desires or needs arise from everyday conversations that are not detected by search algorithms. As a result, companies have been looking for new ways to obtain insights about your customers, in addition to traditional online surveys.
Targeted advertising 2h5t3a
With the increasing use of smart devices such as smartphones and smart speakers (like the Echo Dot, or the famous "Alexa", from Amazon), the possibility of capturing everyday conversations and using them to target ads becomes a reality.
This concept goes beyond traditional search-based advertising, allowing brands to reach consumers at the exact moment they discuss their needs. However, this approach does not go unnoticed by critics, who point to the privacy invasive potential. The technology has not yet been fully verified, but it is already sparking discussions about the ethical limits of digital advertising.
CMG Active Listening 5w4u65
According to a report issued by the vehicle 404 Media, the group Cox Media Group (CMG), an American media company, proposed a marketing strategy called Active Listening, which uses microphones in smart devices to capture conversations and thus personalize advertising according to the needs discussed by s.
O Active Listening (something like “Active Listening”, in free translation) works as a tool that uses artificial intelligence to listen to conversations through devices with microphones, such as smartphones, smart TVs e virtual assistants.
This technology, according to the company, allows rs segment your target audience based on what people are arguing in their daily lives. On blogs and social media, CMG highlighted that this innovation is “available today”, promising a new era of voice data-driven marketing.
Despite CMG's promise, there are still doubts about the veracity of active listening ability and its impact on consumer privacy. The company claims its customers can target ads by region and demographic profile with high precision, but experts question whether the technology works as d or is just another marketing ploy.
What would it mean for your business if you could reach potential customers who are actively discussing their needs for your services in their everyday conversations? No, it’s not an episode of Black Mirror — it’s voice data, and CMG has the resources to use it to benefit your business.
CMG Sales Pitch for Active Listening
Legal issues m203q
Although the Active Listening offer benefits to rs, the legal and ethical implications of this type of technology are profound. The idea that smart devices can listen to private conversations, and using this information for advertising, raises concerns of invasion of privacy. Although the CMG maintains that the technology is legal, lack of transparency about how data is captured and used raises great concern.
Many consumers are already showing distrust towards devices that have the Alexa and Google Home, fearing that their conversations could be recorded and used without consent. This only reinforces the need for stricter regulations on how voice data is collected and used.
Positioning of the brands mentioned 222w41
Big names in technology, such as Meta, Amazon, Google e Microsoft, have been mentioned in reports as potential partners with CMG in its new active listening service; however, these companies have denied any involvement with the program. Meta, for example, stated that it does not use cell phone microphones for advertising purposes, while Amazon e Google reinforced that any advertising campaign must strictly follow privacy laws.
For the vehicle Mashable, the companies mentioned issued the following notes:
Amazon Ads has never worked with CMG on this program and has no plans to do so.
Amazon's note to Mashable about its possible tie-up with CMG and the new Active Listening
All rs must comply with all applicable laws and regulations, as well as our Google Ads policies, and when we identify ads or rs that violate these policies, we will take appropriate action.
Google's note to Mashable about its possible tie-up with CMG and the new Active Listening
We are investigating and will take all necessary actions in accordance with our policies.
Microsoft's note to Mashable about its possible tie-up with CMG and the new Active Listening
Meta does not use your phone’s microphone for advertising, and we’ve been public about that for years. We’re reaching out to CMG to clarify that their program is not based on metadata.
Meta's note to Mashable about its possible link with CMG and the new Active Listening
And you, what do you think about this subject? Have you ever had the impression that your cell phone “listens” to you? Tell us about it. Comment!
See also:
How to put the carrier code in your cell phone s automatically (Android e iPhone).
With information from: Mashable, 404 Media e The Washington Post.
