As announced in September last year, the Sony ends sales in Brazil for the TV, photo and video segments as of this month. At the time, the North American technology company informed retailers about the closure of its factory in the Free Zone of Manaus (AM), in the North region of the country. 1v2u6
at the time of the announcement, the manufacturer informed that the decision was taken to maintain the sustainability of the business, given the pessimistic outlook for business due to the pandemic. In this way, today's announcement, on the first day of March, ratifies what the company had already announced to the market last year.
Which businesses will be affected by Sony's departure 3i1el
According to the official statement made by the social networks and press office of the Sony Brazil, only some product segments will no longer be marketed in the country. Are they:
- televisions;
- Photo and video cameras;
- Audio equipment.
The rest of the portfolio that makes up the company's production in the country, mainly GAMES with the flagship PlayStation 5, will continue to be sold here. The other products kept on the shelves are those related to the corporate market (Professional Solutions) and entertainment (Music e Pictures).
Although the TV, audio and camera line are no longer sold, out of respect for the Consumer Protection Code, in its statement to Sony stated that it will continue with warranty coverage to consumers who still have these products.
Sony ends sales in Brazil amid the pandemic 3h598
A combination of factors justifies the departure from the Sony from Brazil. The closing of the plant in the Manaus Free Trade Zone was already in the company's plans, but the COVID-19 pandemic combined with the Brazilian economic crisis in 2020 accelerated the process.
“We inform you that the Sony Group decided to close its factory in Manaus at the end of March 2021 and stop, in mid-2021, the sales of consumer products by Sony Brasil Ltda, such as TV, audio and cameras, considering the recent environment of market and the expected trend for business. The decision aims to strengthen the structure and sustainability of its business, to respond to rapid changes in the external environment”
Clóvis Leite, Senior Operations Manager at Sony in Brazil
Despite the worrying announcement, which will result in layoffs, loss of direct and indirect jobs, the Sony knew how to make a strategic business choice by maintaining the sales of its market leader, which is the line of GAMES. O PlayStation 5 is a sales success in Brazil and the games as a whole grows continuously in Brazil, driven even by the social isolation of the pandemic. It remains now to understand and analyze how the output of Sony will influence the price of your products, now that everything will be 100% imported.
Source: Sony Brazil
