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This Thursday (17), in São Paulo, the Sony held a special event to announce the launch of smart TVs Master Series, part of the well-known line XBR. Consisting of two models, XBR-A9G e XBRZ9G, the devices reach the national market with the proposal of faithfully reproducing the creations of film, TV, games and others. 33651e
The presentation was attended by the president of the Sony Brazil, Kenichiro Hibi, and the Head of TV Marketing at Sony Brazil, Walter Sinohara, as well as several industry professionals, to talk about the importance of the immersive experience that consumers are looking for in today's televisions. O showmetech was present and we will tell you below all the news announced.
New Sony Master Series line and the importance of 8K 4623e
Taking advantage of content the way it was made is not an easy task. This is due to some factors that end up interfering with the transfer of these contents to other media. For example: a movie made for the cinema or a series filmed in 4K, they use the best cameras to capture every detail of the image, however, home televisions are not always able to accurately convey this reality. And this is one of the main differentials of the line Master Series, Sony.
With their ultra-thin design, the new TVs from Sony were designed for self-calibration, that is, the device manages to balance brightness, colors and depth according to the assisted material. Whether it's an older movie with fewer pixels or a 4K Blu-Ray, the idea is that nothing loses its quality during playback on a Sony Master Series. See the trailer below:
The same goes for games, streaming and Open TV. Each of these transmitters have a different quality, in which the Master Series can adjust. in the case of Netflix, the new line gained its own feature called Netflix Calibrated Mode, developed in partnership with the content producer.
With exclusivity, the showmetech interviewed the president of Sony Brazil, Kenichiro Hibi, who commented on the introduction of 8K in the Brazilian and world market. According to the executive, even if the technology is recent in Brazil, the launch of TV XBR Z9G in the country demonstrates the concern of the Sony in bringing the most advanced in a market that grows every day.
“In Japan there are already plans for the exhibition of the Olympics in 8K, however, it is still restricted to the country. Some barriers still prevent the worldwide transmission of this immense amount of data, but with the constantly evolving connection technology, we will reach this goal in a short time.”
Kenichiro Hibi, president of Sony Brazil highlighted
Kenichiro also spoke about the old desire, both of the Sony as much as content producers, in taking technology Master Series to consumers' homes. According to him, thanks to the common interest of both parties, it was possible to achieve this objective, creating a “window” between the film studio and the spectator’s sofa at home. When asked about the difference between 8K da Sony compared to competitors, the company's president reinforced that the calibration technology of the Master Series manages to offer an even more realistic experience.
“Our great differential is much more than the delivery of large screens and image resolution. The unique calibration on each Master Series TV means that even the who is unfamiliar with calibration techniques can get the director's vision for that type of content.”
Reinforces Kenichiro Hibi, president of Sony Brazil
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In addition to image quality, the Sony worked on the audio features so that the consumer has a complete cinematic experience. called Sound-from-Picture Reality, the system consists of two powerful speakers positioned behind the projection screen, generating most of the audio. In this way, the sound can be synchronized with the movement of the image, bringing a more natural and immersive experience.
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Another point of attention was the operating system Android TV which has been added to templates Sony Master Series. Simple and intuitive, it allows you to search for content by accessing menus and settings faster. O Android TV is also compatible with the Google Assistant, virtual assistant Google, also guaranteeing the possibility of using content Google and control other compatible devices.
with the system hands-free (hands-free, in free translation) the can control the TV by voice, thanks to a microphone integrated in the device. It is possible to perform configuration commands, open applications, turn on and off, among others. Below you can see the specifications of the available models.
Sony Master Series XBR Z9G 672r6x
being the first model 8K HDR of the brand to arrive in Brazil, the TV XBR Z9G da Sony was designed with the same rigor as the Cinema and Broadcast from the company. It has about 32 million pixels that fill the field of view with texture and depth, and brings 8K X Reality PRO, which works by analyzing and enhancing each scene to ensure perfect detail, regardless of the resolution of the original content.
The model also has lighting. Backlight Master Drive, which divides the screen into microzones with a special mount on each LED to reduce light leakage. This technology works in conjunction with the 8K X-tended Dynamic Range, which individually controls each of the light points and recalibrates the light intensity. already the technology X-Motion Clarity, makes each light point have a different simulation frequency improving sharpness even in fast scenes.
Until then Triluminum LEDs is 85 inches and reinforces the image selectively, preventing colors from becoming saturated. With optical design X Wide Angle it manages to keep tones crisp regardless of the angle at which the content is viewed. Another highlight of Sony XBR Z9G it's the processor X1-Ultimate, which works in conjunction with the TV's graphics card to ensure maximum performance from the 14-bit color palette. He is primarily responsible for improving content during TV broadcasting.
O Sound-from-Picture Reality, mentioned above, acts in conjunction with the system Acoustic Multi Audio for the viewer to have the cinema experience at home. This is due to the placement of the speakers at the top and bottom rear of the device. In this way, the TV manages to synchronize the audio according to the movement of the image, that is, if a character reproduces a sound on the right side of the TV, it is the speakers positioned on the same side that produced the loudest sound.
With 80W of power, this innovative system is also compliant with the Dolby ATMOS, used in cinemas since 2012. TV Sony Master Series XBR Z9G will go on pre-sale from this Thursday (17) for R$ 89.999,99 and can be purchased at the e-commerce of Sony and Fast shop.
Sony Master Series XBR 9AG 594x13
The second model in the Master Series line from Sony is XBR 9AG. Which stands out for being the evolution of the brand's OLED televisions. Starting with your audio system with Acoustic Surface+, which through actuators is able to generate the audio on the screen itself. This model has two subwoofers on the back, which reproduces bass sounds with more power filling the entire environment and is also compatible with Dolby ATMOS.
At 65 inches, the screen of the XBR 9AG TV consists of 8 million self-illuminating pixels. It also introduces the technology Pixel Contrast Booster, which works together with the OLED to bring images with more realism thanks to the Trilumus. The processor X1 ultimate, responsible for adjusting the images, is also present to ensure that the contents are of the best quality. THE Sony Master Series XBR 9AG TV will also go on pre-sale from this Thursday (17) for R$ 19.299,99 and can be purchased at the e-commerce of Sony and at Fast Shop.
What do you think of the new smart TVs from Sony? Will the Master Series 8K will arrive in Brazil to annoy the Samsung and TCL? Leave it in the comments!
