Table of Contents 64q43
How does the process of creating a new product work? Where do companies think of innovative ideas from? More importantly, how does work, ensuring that the next generation of a product fixes initial errors? O showmetech visited the Samsung Design Center (Samsung Design America - SDA) On San Francisco, California, to see how the company performs each of these tasks. 1r4h2o
With only 3 years of existence and a strong Culture of startup, it is from there that products like Gear Fit, Gear IconX (rated in this complete analysis) to Galaxy View were created. But what is the starting point? We explain in this special:
The starting point 2c533m
Most ideas use consumer preferences as a basis. Let's think about Galaxy View, the tablet of 18,4 inches da Samsung, for example. What points to Samsung took into to create it? First, it identified that the percentage of people who go out with their tablet at home is small. This allows the company to expand its functionality beyond what was originally intended for tablets. If it is a product that will be kept indoors, there is no need to reduce its dimensions. On the contrary, they can improve its main functionality: content consumption.
And that's how the company got to the 18,4-inch Galaxy View. A larger screen improves the experience when consuming content, especially movies and TV series. Netflix and other streaming services. More than that, it allows the installation of a larger battery, guaranteeing some extra hours of use. Adding the two together creates a “problem”: because it is too big, you must create some way to position it on some surface, since we are talking about a product that weighs 2,65 kg. Then we come to the built-in , especially ergonomic with a design that “hides” its thickest region, which offers a more look to the product. That is, even large, it can be used both on a surface and on the lap.
Creation process 1k143m
Usually, the process of creating a product takes 12 to 24 months. A team of engineers, designers and s work together to balance every aspect of a product. For example, there is little point in having a very large battery thinking about autonomy, but it hinders the experience. Or top-of-the-line configurations and a conceptual design, but cost a lot. Or even a very affordable product, but one that is unappealing and compromises use. Each of the specialists takes all these aspects into consideration, then moves on to the first prototypes.
There is no specific number of prototypes, as they are created and modified on demand. From cardboard models to further refinements in a 3D printers, which is available to the team, the products begin to take shape until they reach their final version. They are then tested by selected people and the team itself, both to identify potential flaws and to add features that were not originally considered. The original version of Gear Fit, for example, went through all these stages, totaling about 18 months in total.
is Important 1i6m4q
With the product on the market, the Samsung observes the 's response to the product. From company-directed messages to product reviews and reviews (like the ones we do here on showmetech), everything is considered by the SDA to develop a second generation. Still considering the Gear Fit, 80% of s missed a way to control music playback through him. This was taken into and incorporated into the GearFit 2, as well as other resources, starting the and embedding cycle again. These adjustments occur both via hardware and through software updates, as the partnership with Spotify.
Also according to Samsung, SDA works with 4 or 5 projects simultaneously. Each of them has a team of 3 to 4 people, or more, depending on the potential of the product. But did they all hit the market? None of that: about half of them never even saw the light of day. Whether due to lack of appeal, technological limitations or pricing issues. This, by the way, is one of the great differentials that we saw in the SDA. The team is free to make mistakes, and mistakes are not viewed negatively. On the contrary: they reveal important information so as not to make mistakes in the future, ensuring that products that have not yet been thought of do not have flaws.
Samsung Research America – SRA 82a1
The success or failure of a product goes far beyond its characteristics itself. It's no use having an excellent product, but limited in functionality. And this is where the Samsung Research America - SRA, with the program Samsung Next. He works directly with startups, helping them develop innovative ideas in areas few have considered. With a good idea in hand, a startup can collaborate with Samsung to turn it into a product. This is the case, for example, of the LoopPay dongle, which eventually became the Samsung Pay integrated with the main models of the company.
According to the company itself, there were no plans to develop such a program 5 years ago. In the meantime, considering the success of the program, it ended up becoming a key innovation strategy for the Samsung. From not considering the purchase of companies half a decade ago, the company disbursed no less than US$ 8 billion (about R$ 27 billion) in the purchase of Harman, incorporating one of the world's leading audio companies into the Samsung. Other examples include the SmartThings (IoT) to stickiboardpresent in Family Hub.
What are the criteria for choosing startups? THE Samsung has a general idea of future plans, incorporating companies that serve its line of development. A great example is the Viv, focused on artificial intelligence (Artificial Intelligence - AI - in English). In fact, AI will be the focus of the company in 2017, according to the company itself. Samsung. It comes as no surprise, considering the numerous rumors about AI in the Galaxy S8. But there are also some that draw attention for completely different ideas (even crazy, some would say) that end up on the company's radar.
What startups earn 6t5d32
There are four centers Samsung Next around the world. What we visit is in Mountain View, and the other three are located in New York, Tel Aviv and South Korea, naturally. But what do startups gain by working with Samsung? First, working with a company that had $267,7 billion in revenue in 2015, being the seventh most valuable brand in the world. Second, the scale. Samsung sells 44.000 smartphones an hour worldwide, as well as 5.400 televisions. In other words, the reach of these new ideas is global, not to say gigantic. Thirdly, the market share. Samsung is the largest company in the world in of sales of smartphones, refrigerators, TVs and memories in general (RAM, NAND e SSD).
In fact, one of the great differences of the Samsung is to control every component of your products. be the line Exynos de SoCs smartphones and tablets, whether RAM chips, SSD and screens (Super AMOLED). By knowing exactly how the hardware will behave, software integration is more transparent. A special point for startups who work with software, facilitating its optimization. It is worth noting that the Samsung does not only work with consumer-oriented products. Education, health, agriculture, security, water treatment and even transport: nothing escapes the company's radar. Each of these areas receives its due attention in the DSA (Device Solutions America), at the Silicon Valley.
DSA and Artik o18o
One of the great points that caught our attention is the Artik, Platform of IoT da Samsung. It's not just a single component, but an entire ecosystem of hardware, software, cloud and security. It all starts with the chip, which hides its enormous potential by being so small. In addition to the components present in the Exynos (U, GPU, RAM, DSP), Or Artik It has internal memory and all possible controllers. Basically, only the I/O is missing, making it highly versatile to be used with the greatest amount of devices as possible.
A Samsung has a model house inside DSA to test your solutions with Artik. Among the examples we have seen, we have a smart key, motion sensor, sensor (for alarms, for example), remote camera and night camera. They all talk to each other and can be controlled by smartphone or tablet. Or even via voice, accepting commands to lock or unlock doors through a hub central. Even more interesting are the company's biological processors. It is the case of BP5A, which monitors galvanic skin response, temperature, biological impedance, among other signals.
Project Beyond 6z5y4f
AI is Samsung's focus in 2017, but other areas are also getting a lot of attention. One of the most interesting is the Project Beyond, which has 16 4K cameras divided into 360º (one pair every 45º) focused in Virtual Reality (VR). Designed for large companies, it allows a level of immersion of the highest quality anywhere. Can you imagine being able to walk around Machu Picchu without leaving home, without leaving out any detail? This is the idea of Project Beyond, a product that promises a lot since 2014, and that is getting closer and closer to reaching the market.
It represents the work of Samsung "on the other side". As we said, there is little point in having an excellent product, but without applications that justify its use. By investing in content production with a dedicated product, the company creates a market for its VR products. Among them, the VR Gearof course.
Conclusion 60664y
Sometimes, we forget about the numerous simultaneous projects of a company to conquer the consumer. We think of a smartphone as a standalone product, but its success depends on applications that create the need to use it. Just imagine a top-of-the-line smartphone without Google Maps, Snapchat, productivity apps and functions that would have been considered fictional dreams just a few years ago.. Just consider also that the iPhone turned 10 years ago.
This visit to Samsung in California, we realize that the company is working hard and investing massively to differentiate itself from competitors within its own product line. O Galaxy S8, when it is announced (and we hear “clues” that this may not happen at MWC), will be more than a smartphone. Will be a central hub which will incorporate all the company's exclusive services. A gateway to all the company's investments, from artificial intelligence to controlling every feature of the house (in this case, the SmartThings).
More than an opportunity to get to know how the company works, how an idea becomes a final product, we saw the company's focus on innovation. Some companies just smartphones, competing with competitors with a “spec war”. But few actually invest in unique resources, often numbering in the billions for ideas that can take years to see the light of day. If ever a summer day.
Unfortunately, for reasons of confidentiality, we were not able to record many of the things we saw. What we record here is a selected set of subjects, since the number of projects is immense, especially when considering those that cannot be revealed. But we had a good idea of the amount of people involved, revolutionary projects and Samsung's focus for the next few years.
All things considered, we were even more anxious for the arrival of the Galaxy S8, precisely because it is the physical representation of everything the company is working on. Some projects even for several years. And, of course, we will share the next news with you as soon as they arrive.
*The journalist visited Samsung in California at the company's invitation
