Table of Contents 64q43
Today (08), in an event broadcast on YouTube, Spotify announced several news for the platform. In general, it was functions related to the home of the app, experience, but mostly news on how artists and creators work with the platform. In this matter, we have gathered the main announcements and below you can check everything. 6f5t3z
What's new in the home and mobile experience 5u4815
The first novelty we had during the event was related to the app's home screen. To improve the overall experience and help you find music and programs that you like, there was a complete change in the home screen.
The so-called Previews are personalized cards using the app app. With that, whenever you open the platform's home screen, you'll find several cards with music, podcasts and audiobooks, all with important snippets of each to try and hook you right there.
The interesting thing is that after you give the preview, you have the following options: save, ou share the map with your travel mates. By tapping the “+” button, you save an episode or song. Now if you want to or add to your queue, just tap on the three dots at the bottom of the preview.
They even announced some changes to the feeds of each content category. Check out what's new for each one:
music feed 6p3l2g
The music feed focuses on personalized recommendations for singles, albums and playlists. At the top, you'll have some ready-made mixes that you might like. Canva — a function that already exists in the app — will also be available on this screen in the future, giving an even more intimate animated preview with the artist.
Finally, if you live in the US or Canada and subscribe to Spotify , you will still have access to DJ, an artificial intelligence that will further enhance your musical preferences and discoveries.
podcast feed 2m6u4m
Similar to the music feed, the Podcast feed will also have personalized recommendations. This goes for both new shows and episodes or those you already consume on a daily basis.
Instead of mixes, here you'll have quick access to your programs and of course, you'll also have previews here. In a similar way to the cuts that we see so much in the YouTube, the previews in this area will have some important moment of the Podcast and will even deliver audio transcription, making your life easier to know a new episode or program, even with the sound turned off.
audiobooks feed 34466r
Although we don't have this feed here in Brazil, it also underwent changes. Like the previous two, it now has personalized recommendations. At the top of the screen, you have quick access to your purchased and saved audiobooks. The preview was also implemented here and guarantees up to 5 minutes of “trial” in the books for you to check if it is worth the purchase.
This makes the app look much more TikTok, while allowing you to discover new content in a simpler and more personalized way. According to what they said, the function is already starting to be applied today, although nothing has happened while I write this article.
smart shuffle 2r46z
O smart shuffle (Random Smart in direct translation) was the second big news of the event. This mode goes against what was said earlier. When activated, your playlist will go into random mode, but with one difference: the following songs will use the app's intelligence to add similar tracks.
O smart shuffle will work in the same way as the "Enrich", already existing in the app currently. This means that when activated, it will offer you new music possibilities, in a personalized way, but as soon as you deactivate it, boom, your playlist returns to normal. And that's no coincidence, as starting today, it will replace "get rich".
How to use Smart Shuffle? 2i242o
To activate the functionalities of the new feature, all you have to do is tap on the “random” button that we already know. The new mode has a slight difference in its design, now with a “little glow”, indicating its special function. What wasn't explained is whether the conventional random mode will be kept in the app.
As I said before, after using the new functions of smart shuffle, if you want to get everything back to normal, just tap the button and that's it.
The songs recommended by the new shuffle mode will be represented by the “twinkle” symbol that I mentioned next to the song. It was detailed that in a playlist with more than 15 songs, there will be a recommendation for every three songs.
Finally, you can save the recommendations you find interesting by saving them in your library or tapping on the “-” icon to leave them for another time.
Spotify for Artists: Outreach Tools, Countdown Pages and Monetization x3j3u
One of the main focuses of the event was the artists and creators of the platform. This was from mega famous singers to the platform's Podcasters.
With that, new tools were released and promise to improve the control of these creators in there. called from Spotify for Artists, this new page splits into a few parts. Check out:
Clips and Canvas 1n5414
This new function will be like a social network on the Spotify, where we consumers will have the opportunity to get to know our favorite artists up close with short 30-second videos in vertical cut. If I spoke of TikTok rather, here it becomes even more evident. The new feature is currently in Beta, with no release date for its final version yet.
Already Canvas it's what we already see today when listening to the songs, but applied to the home screen or artist cards.
Start the Countdown 1a1d2g
Baptized with that name, this new feature serves to stir the hype of fans. That's because this new area will serve artists to work with teasers, do the pre save of their favorite albums and even preview the track list in advance.
Other functions involve watching music videos and seeing the timer for that artist's release, hence the name of the new function. Currently, Taylor Swift, Karol G, Florence and the Machine, Quevedo, Paramore and many others have already tested the new feature, which should reach us all soon.
Marquee and Showcase 6d1d38
With Marquee, artists will be able to monitor the marketing of their productions in a more interesting way. In practice, they will be able to see the type of audience that most consume their content and with that they will be able to promote it in the right place.
O Showcase is an ally in this and will serve to promote, directly from the app's home screen, news of singles and albums for customers or not.
Monetization 593k17
And of course, earn money. Spotify's new monetization system allows earnings to be made by royalties, publicity and also in the sale of tickets. Let's face it, we spend hours listening to music and often by the same artist.
With this, the new option allows you to see promotional materials already on the screen where we are listening to a song. Another added option was to promote the shows. Currently this function is half hidden in the artist area, but now it will be at the top of the screen.
Spotify for Podcasters 1s4j6k
Of course, with the news for all areas of the app, ads related to Podcasts could not be missing either. Like Artists, the Spotify for Podcasters comes with the idea of empowering and giving more control to the creators of the platform.
One of the main novelties is on the part of the Anchor. Before, the coolest and most updated functions of Spotify were limited to him, but now that has been changed. From now on, any Podcast posted on the platform, even if it is not hosted by it, will have access to functions such as Questions and Answers e Polls on your dashboards.
They also made it clear that other “unhosted” features will arrive in the future, as well as opening up the video function to more creators today.
New functions included in Spotify for Podcasters 6z4m2v
Starting today, any creator who logs in will be presented with a dashboard with everything they need to control, make and improve their show, including:
- The function of ing and publishing episodes (for s hosting their show with Spotify for Podcasters)
- Interactive functions like Questions and Answers e Polls.
- Advanced analytics to show your growth, including stream numbers and even demographics.
New features for podcasts on Spotify 5g4u3q
Beyond the Previews mentioned earlier, Podcasts gained some other new functions today. One of the coolest is being able to add chapters to your programs. A nice parallel to how this will look is YouTube chapters and it should work similarly.
Creators will also be able to sign up to participate in the Spotify Labs, a series of workshops to hone your skills and learn from experts in the field. Lastly, an exclusive content space was also launched to teach Creators, called Learning.
And these were the main news disclosed in the Stream On 2023 from Spotify. What did you think of them? Tell us in the comments!
Text proofread by Dacio Castelo Branco in 08 / 03 / 2023
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Source: Spotify
