Table of Contents 64q43
How many smartphone purchases have you made? With a new reality that the pandemic has brought us, research on online shopping confirms that Brazilian consumers are using their cell phones more when buying a product or service on e-commerce. The same goes for that simple visit to check the stock or possible change in price. 322q69
But in addition to more people at home and, consequently, the number of s growing, the large investment of websites in shopping on smartphones can explain this phenomenon. Understand all the data and which segments are getting the most purchases on smartphones right now.
Easier smartphone shopping 1v4h67
Having to turn on the computer and wait for the device to be ready to be able to carry out your purchase or simple access is an action that is becoming a thing of the past. Despite this still quite common, purchases on smartphones are becoming more frequent precisely because the companies themselves are investing heavily in this market.
In addition to all the practicality that allows you to make online purchases in a few taps on the screen, we also need to mention that some companies are creating exclusive promotions for those who make purchases on smartphones.
All this work meant that in November 2021, during the period of Black Friday, 67% of all visits to online shopping sites were carried out via mobile devices, which also includes tablets. The data are from SEO Conversion, organic traffic agency.
Another explanation for more visits (which also generate more purchases on smartphones) is the expansion of mobile broadband. Internet operators are making the necessary changes so that their customers stay connected 24 hours a day.
We can also mention that the famous push notifications are a great decoy for making purchases on smartphones. After all, who doesn't like to take advantage of that lightning promotion that was sent by the app?
Segments with the most visits 5c444y
Many markets were up during the coronavirus pandemic. COVID-19 and shopping on smartphones was more than essential for that to happen. However, the children's products sector was the one that most received orders made through a cell phone, with 85% of accesses made through this type of device. 15% of visits to company websites were made via a desktop.
The same study of SEO Conversion also points out that the online cosmetics market was also one of the most accessed through smartphones. It is known that 83% of all visits were carried out through cell phones. 17% of visitors accessed the sites through desktop computers.
It is important to note that not all visits ended up becoming a purchase. People may simply be holding a price conference for another time, if you think it's plausible, come back to make the purchase.
E-commerce sites had more smartphone purchases k1b22
Still talking about the period of November of last year, the most famous online shopping sites in Brazil received 2 billion hits. The number can be expressive, but it presents a drop in visits. This is because in 2020, 2,39 billion accesses were added, with a reduction of 16% year on year. Despite everything, in relation to October hits, the 11th month of 2021 had a 17% growth in visits.
According to a study carried out by the consultancy Ebit/Nielsen, in partnership with the fintech Brazilian Bexs, it is known that of the 194 million purchases made in 2020, 55,1% were made using smartphones. In fact, there were many people who made their first online purchases using a mobile device and when the benefits were realized, they put computers aside.
What does this teach those who want to have more online sales? 4f5k27
All this market data that proves that people are using their smartphones to make online visits and purchases can be used for new consumer habits in a time of pandemic. It is known that a good part of these behaviors should become permanent even at a time when all establishments return to work as before.
So, if you are reading this and you own an e-commerce store or know someone who does, it is important that the webpage is responsive (adapts to the most diverse screen sizes) so that there are no problems that can get your competitor chosen.
There are professionals who only work to improve a customer's experience on a website, so it's worth getting in touch so that you (or someone you know) can take advantage of this great moment of online shopping. Did you make more purchases on smartphones or a computer? tell us Comment!
See also other features 565d6d
Despite smartphone purchases being the vast majority, the PC market showed significant growth in the last quarter. Check information:
Source: ZDNet
