A Samsung announced this Tuesday (3), in São Paulo, its new concept television, the The Frame. already submittedat the Louvre Museum in Paris, Smart TV now arrives in Brazilian lands. 585w1q
Right off the bat, the South Korean company provokes journalists to find out which is the TV and which is the artwork. And to show all the artistic potential of the new product, the place chosen to present the television was the Pinacoteca of São Paulo.
A The Frame, in a simplistic view, is another Smart TV of the good of the present day: use the UHD 4K technologyWith the Tizen system, in addition to being compatible with the One Remote and the OneConnect, one of the main points of QLED TV, which allow fewer wires in sight for those who choose one of the televisions.
However, what impresses most are its edges – or moldings – that were made to be unique and mimic those of a real painting. However, in practice, the frames work like magnets that attach to the TV, meaning they can be swapped without difficulty.
Here, the intention is to follow a pattern started by QLEDs themselves: accessories made for the TV allow you to customize the way it presents itself - whether to place it on an easel or close to the wall, the The Frame promises to 'resignify' the environment in which she is. Over time, Samsung hopes to make more partnerships with Brazilian artists.
And where did the idea for The Frame come from? 6j5q2s
According to the company, a Research shows that the average consumer spends four hours in front of the TV a day. And, considering that in another eight hours he's sleeping, there are at least 12 hours left for the TV to be completely off with a black screen in the living room, bedroom or any room.
Therefore, the South Korean company decided to add beauty to one of the items most loved by Brazilians. The Frame features an “Art Mode”, which displays more than 100 different paintings by the most important artists in the world – and when it is activated in this mode, it becomes practically impossible to notice that the frame is actually a TV.
Anyway, it is important to that all this has a cost: the owner of a The Frame will have to pay R$66 for each individual work that you want to display on your canvas – but if this price is too high, it is possible to have all the paintings in the collection by subscribing to a monthly plan of R$ 16.
And a feature that makes the plan even more attractive is that, according to Samsung, the The Frame Store, as the TV painting shop is called, will have at least XNUMX works available by the end of the year.
A The Frame also has a smart energy saving system that as long as a person is in the environment of the TV, he remains on the frame. If there is no one in the room, it is turned off and if someone appears, it turns on again.
In short, Samsung's intention is to engage local artists through their art, creating artwork for The Frame Store and showing his work – one of the first Brazilian artists to compose the catalog of works on TV will be the photographer Araquém Alcantara, which will have 11 photos available in the store.
Price and availability 1s705x
A The Frame will begin to be sold in the country yet this week, however, during the beginning of sales, it will only be available on the Fast shop.
As for the price, the value indicated by Samsung for the model of 55 inches is de R$8.999. The frames, to be sold in white, in addition to the light and dark wood tones, will cost R$899 when purchased separately.
For those who acquire the first units, the Samsung will allow the buyer to choose the color of the frame that he will take, regardless of the availability of stock.
