Review: the matrix awakens is an accurate advertising piece

REVIEW: The Matrix Awakens is an accurate publicity piece 4t2c6s

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With the proposal to promote the new film and show the firepower of Unreal Engine 5, The Matrix Awakens is an impressive demo. Check out!

The matrix awakens was announced a few days ago as the newest experience in the Matrix universe in games. With the same creative team as the next film in the franchise, Matrix Resurrections, the game is also a preview of the new graphics engine from Epic Games, which is called Unreal Engine 5. The result is an impressively realistic demo, but the icing on the cake is that The Matrix Awakens is actually an advertising piece that has everything to do with the universe created by the sisters. Wachowski. 4p612i

The free of the game was announced during the TGA 2021, in the early hours of this Friday (10). Owners of new generation consoles (PS5 and Xbox Series

metalanguage 5271x

Review: the matrix awakens is an accurate advertising piece
Kanu Reeves – or Neo – wondering if he's even real in monologue in the prologue (Image: The Matrix Awakens/Reproduction)

Matrix is ​​one of the blockbusters more related to metalanguage in cinema, after all, the Matrix itself is a simulated reality. Knowing this, Lana Wachowski plays with what is real or not, right from the prologue, played by Keanu Reeves. He begins a monologue questioning who the real Neo is, him, the 2021 version, the one we met in the first 1999 film, the actor himself or his digital version in The Matrix Awakens, all while talking about the cultural revolution that the franchise caused in cinema in the early 2000s.

Review: the matrix awakens is an accurate advertising piece
Trinity says the situation is unreal, referring to the graphics engine (Image: The Matrix Awakens/Reproduction)

After this prologue we go to a typical Matrix action scene, in which Neo, Trinity (Carrie Anne Moss) and a new character are in a car, running away from Agent Smith. Amidst the chase, Trinity tells Neo that, at the marketing's request, the demo should be sexier (contain action). Neo then, frustrated, complains about the lack of creative freedom and compares the marketing - of our world - with the Smith agents and leaves the scene.

Gameplay 106d5e

From there we start to control the new character, who is going through a demonstration, something very similar to what we see in the first movie, the first few times that Neo is connected to the Matrix. During the chase, a kind of shooting tutorial begins, where the player must hit some targets to contain the agents. The transition from cinematic to gameplay is almost nil and graphically impressive.

With an air of tutorial, action scene we try to avoid the attack of Agent Smith (Image: Epic Games/Disclosure)

After the action scene ended, we started to explore the city in an almost open world gameplay. In addition to walking around the city and looking for easter eggs As for the movie, this is where Epic's new engine is best explored. With the new character we can enable or disable all graphics layers, change the light from day to night, drive and even fly.

The marketing agents 6m1d1r

It's amazing how this demo of a graphics engine speaks to the Matrix universe. Sure, this is all a big hype, but the game knows this from the start, including breaking the fourth wall — when the character talks directly to the player — by making comments related to Epic and Warner marketers.

When exploring the fictional city we can see the firepower of the graphics engine (Image: Epic Games/Disclosure)

But the comments are much more than a wink for the audience to “understand the reference”. They're talking about what the Matrix is, the movie, simulated reality, and that this piece of advertising makes perfect sense to exist in exactly that way.

Neo walking around the fictional city inside the Matrix is ​​very similar to our experience in this demo (Image: Warner/Reproduction)

Just revisit the first movie and notice how similar this demo is to the first time Neo is connected to the Matrix. Morpheus' conversations with Neo in this first moment are very similar to a tutorial on how to act in that simulated reality, something that was incorporated years later in theaters. Realize that this similarity is not mere coincidence, after all Reaves had commented on it in the prologue of the game.

transmedia 5o3y4u

The Animatrix Anthology Expands the Wachowski Sisters' Film Universe (Image: Warner/Reproduction)

The Matrix's importance to pop culture is such that the transmedia — convergence of a narrative across different media — became popular after the anime series animatix and the game Enter the Matrix expand the universe of films, in new narratives and media that were complementary to the universe we know in cinema. If today Marvel impresses a lot by connecting films, with live-action series and animations, it's because the Wachowski sisters had the courage to shake up pop culture at the beginning of the century.

Conclusion 60664y

It is common to complain about advertising pieces (trailers that tell too much; TV spots, excessive number of posters) about pop culture products that we like, even more so in 2021, where everything is connected and The matrix awakens is an CASE​ very interesting, not only for marketers on duty, but also for everyone who likes narratives, whether on TV, cinema or games. The matrix awakens free of charge for your PS5 and his Xbox Series X / S.

See also other features 565d6d

Check out all the details from the previous trailer and how to buy tickets for Matrix Resurrections:

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