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Last Tuesday (12) TikTok launched the Effects House, an application aimed at creating and developing augmented reality filters which, if they follow the rules established by the company, will be made available to the public. Come learn how you can launch your own filter! 5l6f19
Discover the Effect House app j6x1y
The program began its development in August 2021 and had more than 450 creators participating in its closed beta for invited guests - now open to the public - to test, participate in the platform's video creation world and also help improve the product offered by the company. .
With the concern about the mental health of social media s increasingly a focus of attention among legal guardians of children and adolescents, experts and also politicians around the world, TikTok has put in place a approval policy of the filters. According to the company:
The guidelines put in place are focused on helping everyone on TikTok feel welcome and empowered to create, just as they are.
Free translation of the Effect House launch text released by TikTok.
Going deeper into what these guidelines say, filters that promote colorism, negative stereotypes about minority groups, make cosmetic changes in people similar to plastic surgery, such as lip fillers, or that encourage careful scrutiny of others' appearance will be prohibited. In addition to these filters mentioned, the platform warns that some filters may not appear in the list of available effects, such as those related to alcohol consumption, due to the diversity of TikTok's audiences.
According to TikTok, all created effects will be subjected to analysis by an internal team to ensure they comply with the imposed standards and then be released to the public. New filters will also have the option to be reported as inappropriate and, if after a new analysis by company employees, the violation of policies is confirmed, they will be removed from the platform, as well as the videos that used the reported filters.
How to install EffectHouse 1v6b43
The first step in creating filters is to install the program on your computer. For this you will need a computer from the Apple (Mac), as this is currently the only platform ed by Effects House. The requirements are:
- MacOS 10.14 or superior;
- Intel Core i3 2.5Ghz, AMD FX 4300 2.6Ghz or Apple M1 processor with 4GB RAM;
- Intel HD Graphics 4000, Nvidia GeForce 710 or AMD Radeon HD 6450 graphics card;
- Minimum screen resolution of 1280×768;
- Updated video card drivers.
- Go to page of the program and choose the installer according to the processor type (Intel or Apple), as shown in the image below.
- After the is complete, open the installer and drag the program icon to the Applications folder as shown in the image below. After a few seconds, the program will be installed on your machine and can be found in Finder.
- When opening the program for the first time, the operating system will show a message asking if you are sure you want to open this program. Click in "Open” and then Effect House will open a screen asking you to to your TikTok .
How to create an augmented reality filter 3j2t3d
- By clicking on “ to TikTok“, you will be redirected to a page in your browser to or sign in with your TikTok . After successfully logging in, a message will appear to agree to the of Service and application policies, as shown below.
- Upon agreeing to the , a new message to proceed to your will be displayed and then click “Continue” and a new tab will open, with a message asking for permission to open a link. Click on the option to choose the application.
- When selecting to choose application, the option to open the link is displayed. Click on this option and then Effect House will be logged into your and will open the home screen.
- Effect House offers some templates on its home screen. When clicking on one of the options, the program offers some objects and assets already preconfigured, but it is also possible to create a project from scratch by clicking on “Create project".
- When the includes new functionality in his filter and wants to test how it would work on the real platform, he can click on “Preview on TikTok", which generates a QR code to be scanned through the QR code scan functionality of the "" tabDiscover” from the mobile app.
- When you want the filter to be evaluated by TikTok for its release to the public, the must click on “Submit“. This action will take you to the screen for submitting information about the filter, such as a thumbnail of it, name, what to do to activate the filter and a validation of the maximum size of the filter. When the clicks “Continue“, it is redirected to a page in the browser.
- On this page, the must finish providing information about the filter, such as a brief description about it, categories it fits in and tags it is in. Finally, they also ask that a demonstration video of up to 15s of the effect being used be sent.
During the period in which I tested the application, I found it quite complicated to be used by a who was curious about the novelty. The suggestion for those who want to venture to create their own filter is to read carefully the guides provided by the platform on how to make the most diverse types of filters in Effect House. Unfortunately, the guides have not yet been translated into Portuguese, which is another barrier for a who cannot read English.
See also:
If you are interested in reading other articles about TikTok, check out our article about TikTok. a video on the platform.
But does it work?