Table of Contents 64q43
- Optimize your profile
- Make use of secondary keywords
- Treat hashtags like keywords
- Subtitles must have secondary keywords
- Don't ignore photo alt text
- Track your metrics
- Beware of over-optimization
- Use short captions (and with at least one emoji)
- Pay attention to the time your audience is online
- Test after a change
- Why increase reach on Instagram?
Have a greater reach in Instagram is the dream of every person who wants to pursue a career in an influencer or you own a company that wants to grow on the internet. But, in addition to content that speaks to your target audience, it is also important to invest in SEO (Search Engine Optimization) to Instagram. In the same way that texts for the internet can be formatted to appear on the first page of the Google, there is a possibility to do the same to succeed in the photo and video social network that is changing day by day. See all the tips right now! 5o5l5c
Optimize your profile y4b35
Before starting actions to gain visibility and increase your impressions on Instagram, you need to have an organized profile, and most importantly: that all keywords (main and secondary) are somewhere in your description.
The name must contain the keyword for the type of business or market in which you want to grow. Example: if you have a bakery called “Doce Sonho”, it is better to have a name with both (the type of business and the name of the business). Don't forget to put secondary keywords: still in the bakery example, you can use 160 characters to enter the foods that are specialties of the business.
Of course, we use the example of a bakery, but the tip can be used by literally anyone who wants to grow in some market and increase their reach in the Instagram. The first step is precisely to start having a suitable profile in relation to what you want to achieve. When a person searches for s related to the subject, you will appear in the first results.
Make use of secondary keywords 4112e
Keywords must necessarily be used in different parts of your posts on your profile, in the captions and literally in all places where it is possible to put some kind of text to optimize search for Instagram. The biggest rule of SEO (Search Engine Optimization, or search optimization in free translation) is to have a list of at least five keywords (one main and four secondary ones) and put them in all available spaces.
This goes beyond the name and other profile fields, also taking into the captions and even hashtags, to help improve SEO for Instagram. The rule is clear: the more formatting you put in your posts, the more you will be able to be seen by people and have a greater reach on the website. Instagram.
Treat hashtags like keywords 124h3c
With your profile organized with the correct keywords, both in the name and in the other areas that may have words entered, it is very important that you also apply the SEO rules to Instagram in the subtitles, through hashtags. A very interesting feature of the Instagram that you can take advantage of is that s can follow a hashtag to see related posts.
That way, if you have a bakery and post a photo of a new candy, be sure to put hashtags related to cuisine. In addition to putting the type of business, it is worth inserting hashtags like “#sweets, #cooking” and more. It’s worth taking a look at what influencers in the industry you want to grow are doing to follow what’s already working, rather than “reinventing the wheel.” But to always follow your plan so you don't attract an unwanted audience.
Subtitles must have secondary keywords 512463
The same procedure followed for creating Blogs also goes for those who want to succeed when performing SEO for Instagram assertively. When making new posts on the social network of photos and videos, have your list of secondary keywords and try to fit them in the middle of the photo or video caption to increase the reach of the publication.
Of course, not all of them should be placed in the same post, because it is quite important to have a natural writing, which, in addition to helping to increase the reach in the Instagram organically, also sell your product. Try to find balance and avoid exaggeration as much as possible.
Don't ignore photo alt text 2t6k3l
The alternative texts of the photos work as accessibility tools for the visually impaired, and these fields are read by special applications for these people. If you don't fill in these fields—in addition to doing a disservice to part of the population—you could be falling behind your competitors.
To put alternative text on a photo, it's very simple: in the caption writing field, just click on Advanced Settings at the bottom of the screen and then select the option “write alt text“. Thus:
It is important to understand that the algorithm of sites like Google, Instagram and other sites that allow the posting of photos work as a real scanner: when going through a publication, he makes sure that all the necessary fields have been filled in correctly so that the recommendation to more people is made.
And the same rule goes for subtitles, hashtags, name and description of your profile: always try to put at least the main keyword and a few secondary ones, so that as soon as the algorithm reads the post, it will be organically boosted.
Track your metrics 6h1b4b
More than investing in new techniques to increase your reach in Instagram, it is important to know how your audience has reacted to the changes and especially if the optimized content is being delivered to more people.
By being the owner of a business profile, you have access to a series of insights about your profile and may not only know how many likes earning per publication, as well as where your audience is from and even what time they are online — when you should leave posts scheduled for publication.
Always get in the habit of tracking your metrics to see how your impressions on Instagram are going and what should be improved over time. Improvement is one of the main rules for anyone who wants to grow anywhere on the internet.
Beware of over-optimization 4m2s4w
Here, that brief rule applies: anything that is too much can be a problem. Even if you optimize your profile and improve everything as much as possible, it is important to that keywords (primary and secondary) should not simply be “played” on your profile, as this will not increase the reach of your profile. one day to the next.
It's what SEO experts call Black Hat, techniques that attempt to trick the algorithm by overusing keywords in a post, text, or any other area that allows for text entry. Imagine that a text or a publication should not be “robotic” or created just to be readable by the algorithm, since ordinary people will be seeing the information.
Use short captions (and with at least one emoji) 2c5u52
A study of the digital marketing platform quintly 2019 analyzed dozens of posts with different sizes of captions on Instagram and the conclusions were somewhat interesting. The first is that profiles with more than a million followers had a greater reach on Instagram when they posted photos without captions.
Smaller s (with 1.000 and 10.000 followers) were more successful when posting content with captions that were no longer than 50 characters. Longer subtitles (over 300 characters) are even accepted, but here, it's important to think about whether your followers are the kind of audience that would read longer subtitles. Before putting any SEO rules to Instagram In practice, the tastes of the type of person you would like to have as a customer.
About emojis, the same study by quintly revealed that:
- Regardless of size (have an over 10 million followers or less than 1 followers), posts without any emoji had fewer interactions;
- s with less than 1000 followers managed to increase their reach on the social network after using captions with at least 10 emojis;
- s that have between 10.000 and 100.000 followers were more successful when posting 4 to 10 emojis.
The biggest rule: no matter the number of followers of the profile you manage, it's always worth opting for at least one emoji if you're going to write a caption for your photo or video (and don't forget the keywords and other rules that mentioned earlier).
Pay attention to the time your audience is online 50302j
The Later, which performs professional marketing for Instagram, made an extensive analysis of 35 million posts of photos and videos on the social network made in different parts of the world.
It was possible to know that the time before 07h is the best to put new content on the profiles and specifically in South America, it is ideal that the photos and videos are posted at 04:XNUMX, Brasilia time. Later also showed the best times to post on Instagram on every day of the week, they are:
- Monday: 5 am;
- Tuesday: 6 am;
- Wednesday: 6 am;
- Thursday: 5 am;
- Friday: 6 am;
- Saturday: 6 am;
- Sunday: 6 am.
We already talked more about this in a special article just about what is the best time to post on instagram, be sure to check it out!
Test after a change 2z818
Concluding our tips, it is very important that more than developing a good SEO strategy, you also check if the new habits are giving the expected results or it is time for you to rethink what you have been doing to achieve your goals.
In addition to making good use of Insights own Instagram, it is worth doing polls via Stories and even creating online forms that can be answered anonymously. that more than focusing on having a greater reach on the social network, you also need to be a brand that offers quality content so that people hit the button to follow your profile.
Why increase reach on Instagram? 6b411a
The answer to this may be simple, but let's talk about it in a broader way: with your profile and posts being seen by more people, the chance of achieving success and achieving your goals increases substantially. More than simply wanting to have a profile that will be easily found by Instagram s, it is also important that you set goals for likes, followers and especially engagement within a certain period.
It is important to think that you need to invest less and less in paid media. With that in mind, whenever you have a profile that wants to go further, be sure to invest in SEO for Instagram and all the techniques to go further organically.
Among the tips, which is your favorite? Do you know a trick that is not in this text? tell us Comment!
See also other features
Learn how to make Foto Random, a new trend on Instagram and TikTok.
