For years, social networks like Twitter and Twitter announced that it is introducing a new tool on the platform to try to combat this type of sharing. 62701v
According to the official of Twitter, the platform would already be testing a new tool for s of the app to Android. When the retweets a link to a news item without actually having read its content, the Twitter will display a message suggesting that the first read the content before sharing it with their followers.
According to a Kayvon Beykpour, product director at Twitter and co-founder of periscope, The idea of encouraging people to read an article before sharing it with their followers is a way the company found to try to reduce the number of fake news that are shared through the platform, as many fake news sites use extremely flashy titles. but they are not so concerned with the content of the article itself, often making it clear that this is a made-up story.
For now, the tool has just been announced but it is still in the testing phase for s of the platform in English, and there is no prediction of when it will be released for use by all s. There is also still no information about testing this tool for the version of Twitter to iOS.
Twitter and the fight against fake news 5r3o34
Since the scandal of Cambridge Analytica and an FBI investigation found evidence that disinformation campaigns (digital marketing campaigns designed to create and spread fake news) led by Russian agents were used to try to manipulate the results of the 2016 US presidential election, the CEOs of all the major social networks have been pressured to do something to curb the use of these platforms for sharing content. fake news.
Although most of the criticism is aimed at the Facebook, Twitter is not immune to them and has tried to show that it makes an effort to try to curb this practice, and until then the platform’s biggest effort was to delete fake profiles — also known as “bots” — that are normally used to initiate these disinformation campaigns, raising hashtags that end up catching the attention of real s, who end up sharing false news with your followers.
This new tool from Twitter intends to tackle one of the main reasons why these false news created by bots are shared by real people: the lack of an online reading culture.
According to a 2016 study done in a partnership between Columbia University (USA) and the Institut de (), 59% of all news links that were shared on social media were never clicked. This means that for every 10 shares of news on the networks, 6 people shared it after reading only the headline, without worrying about clicking and reading the news itself.
This type of practice greatly facilitates the dissemination of disinformation campaigns, since those responsible for them do not even have to worry about creating content that seems trustworthy or makes sense, they only need to invent absurd headlines (but that are in tune with the sentiment of s), who will share this news warning about the “absurdity” without even bothering to enter the link and guarantee that it is something real.
The purpose of the Twitter is that, by suggesting that the person go in and read the article before retweeting, this kind of “ionate” sharing should decrease, which in turn should decrease the circulation and reach of others. false news.
Source: Twitter Profile, The Washington Post
