Since October 2022, we have been following the purchase of Activision Blizzard by Microsoft, but despite the approvals, this should still take some time to complete. Even with a new positive chapter for the owner of Xbox Game . 1j47t
This is because, despite the approval of the European Union, still needs to approval from UK and US regulatory bodies. The company needs to prove that it is not creating an unfair market. Understand the chapters of this story and what comes next.
Microsoft wins European Union endorsement 421y59
A European Comission approved the purchase of Activision Blizzard after much discussion and agreements. It concluded that, despite concerns about competition, there were insufficient grounds to block the acquisition. The company interested in Activision Blizzard committed to offering 10-year free licensing agreements to European consumers and streaming of cloud games.
[With this], they significantly improve the cloud game streaming condition compared to the current situation, which is why we consider them pro-competitive [and approve the purchase]. Margrethe Vestager, EU antitrust chief.
In other words: games Activision Blizzardlike the franchise Crash, Call of Duty and more, will be made available on other services streaming games at no additional cost. This would end the exclusivity raised at the beginning of the purchase of Activision Blizzard that only Xbox Game would receive the titles. The information was confirmed by Brad Smith, vice president of Microsoft, via Twitter:
As games must be available in all parts of the world, such a proposal could also be a great way to win debates with US and UK regulators. Despite this, there is still no exact date for the purchase to be finalized.
Purchased Activision Blizzard still have locks 6l143c
We can define October 2022 as the beginning of a dream for the company founded by Bill Gates. despite the high value of US$ 70 billion, the purchase has many chapters and has not been closed yet in 2023. Regulatory bodies from different parts of the world (places where Microsoft operates) need to understand that the interested company does not have a plan so that other companies do not have competitive power.
The first news came in December 2022, when the Federal Trade Commission (Federal Trade Commission) filed a lawsuit to stop the purchase of Activision Blizzard. Microsoft had to appeal and, until now, May 2023, he is waiting for a response to know if he can make the purchase from the franchise developer Crash.
In April 2023, it was the turn of UK, through the UK's Competition and Markets Authority (ACM; UK Competition and Market Authority, in free translation), blocking the purchase of Activision. The agency justified the block by mentioning that the acquisition would bring competitive problems for the gaming segment, mainly in cloud services. When appealing the decision, the Activision Blizzard he mentioned that he would invest in new ways of working so that the purchase could be approved.
We will reassess our growth plans for the UK. Global innovators big and small will find that – for all its rhetoric – the UK is clearly closed for business.
Activision Blizzard about blocking the CMA
So, to define yourself as the owner of Activision Blizzard , the approval of these two regulatory bodies is still required. As much as the news from the European Union is good, there is still a lot to be resolved. When do you believe the purchase will finally be finalized? Tell us us Comment!
See also other features
Microsoft bought Activision Blizzard. And now? – ShowmeCAST #75
With information: Brad Smith l Engadget
Text proofread by: Pedro Bomfim (15 / 05 / 23)
