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When December arrives, a flood of retrospectives invades the internet. Memories of the previous months come in droves to remind us of what we experienced that year. On the other hand, the Pantone who works in the design area, looks further: in December the company usually dictates what the color will be for the following year. And for 2023 there is already a verdict, the color Long live Magenta. 3w5l58
Reddish tone for 2023 3v2j1y
In this year 2022 the color defined by Pantone was the Very peri, a color that it is possible to identify shades of purple, mainly. And now we are migrating to the era of Viva Magenta, in reddish tones. Pantone itself describes this color as a tinted crimson hue that balances heat and cool.
The choice of Pantone Color Institute aims to reflect the latest trends in various sectors, including fashion, beauty, technology, design and decoration, themes that have been and are in vogue at the moment. Due to the beginning of the pandemic, the latest colors, like last year's, were less vibrant, as they sought to convey feelings of calm or hope.
Now, with the severity of the pandemic lessening, Viva Magenta represents safety, trust and connection in a world that is slowly trying to recover, according to Laurie Pressman, vice president of Pantone Color Institute.
We are living in an unconventional time. The only thing that has become conventional is the unconventionality of it. While there have been so many things that have influenced our thinking, so many things have influenced and impacted what happened and what changes we had to make, there is no doubt that the predominant influence has been Covid.
Laurie Pressman, vice president of the Pantone Color Institute on the company's 2023 color decision.
Color inspired by nature 50635c
Leatrice eiseman, executive director of the Pantone Color Institute, said the hue was inspired by the natural red dye derived from tiny insects called mealybugs. Leatrice says that as virtual worlds become a more prominent part of our daily lives, people need to look to nature and what's real for inspiration. The director added: “Rooted in the primordial, Viva Magenta reconnects us to the original matter. Invoking the forces of nature, it galvanizes our spirit, helping us build our inner strength.. "
This year's announcement is accompanied by a new exhibition in Miami that opens to the public on Saturday (3). Nicknamed "magentaverse“, he explores the dynamics between Artificial Intelligence and human creativity through interactive rooms with visual, auditory and tactile experiences linked to Viva Magenta.
Pantone is known for creating the Pantone Matching System, which is used to identify and match colors in industries such as print, graphic design, and fashion. He has named the color of the year annually for over two decades.
“The Magentaverse” 3et58
“Vibrating with energy and vigour, a shadow rooted in the nature descended from the red family
demonstrating a new sign of strength”, it is with this phrase that Pantone introduces the concept of the new color for 2023. Long live Magenta, as a shade created for the coming year, Pantone explores the dynamic between Artificial Intelligence and human creativity to create “The Magentaverse".
The full name of the color is “18-1750 Long live Magenta” and she arrives to write a new narrative. The intention is to bring feelings like the color itself: courageous and fearless, a pulsating color that is exuberant, promoting optimism and joy.
The very image that Pantone used to publicize the new color on its social networks — as in the featured image of this article — brings an allusion to an image created by Artificial Intelligence on a human face. The image shows a human face semblance with an eye, mouth and cheek. It hit the nail on the head, as one of the most talked about topics lately is image creation via Artificial Intelligence.
And you, what do you think of the company's decision? Do you like the new color for next year? Tell us in the comments!
See also:
Rolling Stone releases the 100 best albums of 2022.
Pig iron: CNN.
