Vivo Selfie Club brings a question and answer game with exclusive prizes 581r18

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Campaign allows the redemption of various items such as socks, bags and hoodies: Vivo Selfie Club will have the participation of influencers as ambassadors

The internet and telephony operator Vivo inaugurates today the campaign Live Selfie Club, a new initiative by the company to generate greater engagement with its younger customers, with several influencers who will represent four different “fandoms” (fan clubs) — all linked to the Vivo Selfie plan for postpaid data for smartphones. o4s16

An extension of the partnership that the operator has with brands that are part of its new postpaid plans (Netflix, Spotify , Rappi and Premiere), Vivo Selfie Club counts with Manu Gavassi as ambassador of the “Playlist Selfie Club”, for music lovers; Pathy Dejesus represents the “Marathon Selfie Club”, for fans of movies and series; Lucas Olioti is responsible for “Recebidos Selfie Club”, for those who like to receive pampering from brands; and Thiago Oliveira acts as an ambassador for the “Dibre Selfie Club”, for football fans.

Vivo selfie club: vivo campaign seeks to generate engagement with young audiences (image: publicity/vivo)
Vivo Selfie Club: Vivo's campaign seeks to generate engagement with the young audience (Image: Disclosure/Vivo)

Basically, each of the "clubs" above will have a series of items that can be redeemed by Vivo Selfie customers at specific times, which can be obtained through the campaign's official website (vivo.com.br/selfieclub). But there is a catch: to redeem the prizes, customers must answer questions from the chosen club, proving that they are true fans.

“Vivo Selfie is a tailored plan to meet different consumer interests and the creation of Vivo Selfie Club aims to engage with the brand, creating, in addition to a desire for plans, a lovebrand.”

Marina Daineze, Director of Image and Communication at Vivo

Vivo Selfie Club rules 6cy6a

The promotion will start with the first product redemption opening, starting at 11 am today (2/9). To participate, customers must select a “fandom”, marking the release dates and times for each item (a pair of socks, a fanny pack and a hoodie – all exclusively customized) on the agenda. When the time comes, the questions will come, relevant to the chosen “fandom”: respondents must answer all of them quickly, and then wait for an email from Vivo confirming if they took the item offered.

Speed ​​also has a degree of importance, since faster s can run out of stock, leaving you to see ships even if you get all the questions right. To make it easier, we list below all the dates and times of the items permeated by the four fan clubs:

Fandom Items, dates and prices
Selfie Club Marathon Socks: 2/9 between 11am and 15pm
Bag: 3/9 between 11 am and 15 pm
Sweatshirt: 4/9 between 11am and 15pm
Selfie Club Playlist Socks: 2/9 between 11am and 15pm
Bag: 3/9 between 11 am and 15 pm
Sweatshirt: 4/9 between 11am and 15pm
Received Selfie Club Socks: 2/9 between 11am and 15pm
Bag: 3/9 between 11 am and 15 pm
Sweatshirt: 4/9 between 11am and 15pm
Happy Selfie Club Socks: 2/9 between 11am and 15pm
Bag: 3/9 between 11 am and 15 pm
Sweatshirt: 4/9 between 11am and 15pm

Source: Live Selfie Club

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