The internet and telephony operator Vivo inaugurates today the campaign Live Selfie Club, a new initiative by the company to generate greater engagement with its younger customers, with several influencers who will represent four different “fandoms” (fan clubs) — all linked to the Vivo Selfie plan for postpaid data for smartphones. o4s16
An extension of the partnership that the operator has with brands that are part of its new postpaid plans (Netflix, Spotify , Rappi and Premiere), Vivo Selfie Club counts with Manu Gavassi as ambassador of the “Playlist Selfie Club”, for music lovers; Pathy Dejesus represents the “Marathon Selfie Club”, for fans of movies and series; Lucas Olioti is responsible for “Recebidos Selfie Club”, for those who like to receive pampering from brands; and Thiago Oliveira acts as an ambassador for the “Dibre Selfie Club”, for football fans.

Basically, each of the "clubs" above will have a series of items that can be redeemed by Vivo Selfie customers at specific times, which can be obtained through the campaign's official website (vivo.com.br/selfieclub). But there is a catch: to redeem the prizes, customers must answer questions from the chosen club, proving that they are true fans.
“Vivo Selfie is a tailored plan to meet different consumer interests and the creation of Vivo Selfie Club aims to engage with the brand, creating, in addition to a desire for plans, a lovebrand.”
Marina Daineze, Director of Image and Communication at Vivo
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Dibre Selfie Club, linked to Premiere -
Received Selfie Club, linked to Rappi -
Playlist Selfie Club, linked to Spotify -
Selfie Club Marathon, linked to Netflix
Vivo Selfie Club rules 6cy6a
The promotion will start with the first product redemption opening, starting at 11 am today (2/9). To participate, customers must select a “fandom”, marking the release dates and times for each item (a pair of socks, a fanny pack and a hoodie – all exclusively customized) on the agenda. When the time comes, the questions will come, relevant to the chosen “fandom”: respondents must answer all of them quickly, and then wait for an email from Vivo confirming if they took the item offered.
Speed also has a degree of importance, since faster s can run out of stock, leaving you to see ships even if you get all the questions right. To make it easier, we list below all the dates and times of the items permeated by the four fan clubs:
Fandom | Items, dates and prices |
---|---|
Selfie Club Marathon | Socks: 2/9 between 11am and 15pm Bag: 3/9 between 11 am and 15 pm Sweatshirt: 4/9 between 11am and 15pm |
Selfie Club Playlist | Socks: 2/9 between 11am and 15pm Bag: 3/9 between 11 am and 15 pm Sweatshirt: 4/9 between 11am and 15pm |
Received Selfie Club | Socks: 2/9 between 11am and 15pm Bag: 3/9 between 11 am and 15 pm Sweatshirt: 4/9 between 11am and 15pm |
Happy Selfie Club | Socks: 2/9 between 11am and 15pm Bag: 3/9 between 11 am and 15 pm Sweatshirt: 4/9 between 11am and 15pm |
Source: Live Selfie Club