Technology is, without a doubt, a tool capable of promoting accessibility. Knowing this, the Samsung brings to São Paulo the project “Theatre for All Ears”, an innovative show that dispenses with a Libras interpreter to include the hearing impaired. To do so, he simply uses virtual reality glasses and a smartphone that, in real time, subtitle the actors' lines. 5yi40
Developed in partnership with the Leo Burnett Tailor Made, the action is offered in the play "The father" with Fulvio Stefanini, Carol Gonzalez e Lara Cordulla in the cast. The first part of the season, in Frei Caneca Theater, has already closed. But, anyone who wants to have this artistic experience with Samsung products can go to the Fernando Torres Theater. There will be sessions on June 16, 23 and 30 and on July 07, 14, 21 and 28.
Thanks to the of Municipal Department of Persons with Disabilities, 10 pairs of tickets will be made available for each of the presentations. So, everyone can bring a companion.
To Andrea Mello, Director of Corporate Marketing at Samsung Brazil, this use of technology is one of the priorities of the South Korean company. “When we unite theater with technology, we can change people's lives. With this initiative of “Theatre for All Ears”, we are offering a differentiated and special experience so that people with hearing impairment can experience a complete show, being able to view the scenario, the staging and the subtitles, without missing any detail. All of this is very innovative and inspiring.”
"The father" 5o731i
The play tells the confusion between a father and a daughter, whose coexistence is sometimes comical, but also quite irritating. Sometimes they love each other, sometimes they hate each other. With Fulvio Stefanini, Carol Gonzalez, Lara Cordulla, Paulo Emilio Lisbon, Wilson Gomes e Carol Mariottini, the show moves the audience with this family dynamic.
The Fernando Torres Theater is located at Rua Padre Estevão Pernet, 588, in Tatuapé. Tickets cost R$80.
