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O WhatsApp officially announced that it is testing a version of the app aimed at businesses. The app that should be released in the coming months and is being called internationally as WhatsApp Business for Small Business and Enterprise Solution, but may be renamed when commercially available.
The promise is to facilitate communication between companies and customers. Among the tools that the new app offers are verified s, which would bring greater security to those who them, as well as the possibility for companies to provide customers with useful notifications such as flight schedules, delivery confirmations and other updates. .
According to Facebook, started to mark with a green light the s of companies that have already been verified.
Another novelty is that companies will be able to communicate or send ments to s. However, for this, some type of authorization given by the would be necessary, which has not yet been detailed by the company. As with the main app, it will also be possible to block unwanted s.
WhatsApp seeks new sources of income 1g3ss
The business-oriented application can be a way of WhatsApp try to get a new source of income, although initially the service is free for both small s and companies. In the future, the company intends to charge large companies.
“We intend to charge companies in the future,” said Matt Idema, an executive at WhatsApp. However, the details of how this charge would be defined have not yet been defined. Another way for the application to obtain resources could be to use the Instagram.
O WhatsApp was bought by Facebook for $19 billion, in 2014, and since then it has tripled in size. Currently, the app has over 1,3 billion monthly s and 1 billion daily s.
