In 89 years of history, the American film industry has never seen a gaffe as big as the final announcement of Best film of the year. 2a2o4s
Warren Beatty, one of the presenters of the category, ended up being the villain of the story. But what if you were given a card diagrammed like this, as we see below? Wouldn't it be a little confused? Even if you were speaking to millions of people around the world live?
Note the organization of information. What gets the most prominence on the page is the ceremony logo, the least relevant data. Then, the name of the film is read with the same typography as the producers, giving the impression that the two data have the same weight. And finally, in fine print, the category in question.
With so little time between the reading and the announcement, it's no wonder the actor was a little disoriented.
“It's like driving on the side of a road. You literally have a few seconds to read all the plates and make sure you understand all the information. Otherwise, you will take the wrong exit.” Benjamin Bannister, a designer who proposed a more suitable typography for the winners card.
If the category name was the first information at the top of the page in big letters, maybe Faye Dunaway, who accompanied Beatty on stage, would not have announced “La La Land”.
Also note that, in this new proposal, the winner's name is longer than the accompanying secondary information. This makes it easier for the reader to understand everything quickly. And the reference to the Oscars, for being less relevant, is at the end of everything.
It didn't just happen at the Oscars 4z735b
The Oscars were just the most egregious event of all the confusion a bad typographic choice can cause. This can even become a health issue. In the end, many people unintentionally take the wrong medication because of this.
Since the end of World War II, prescription drugs have come in those iconic round, orange packaging. From the picture, you can see that they are not very easy to read. First, because of the shape of the bottle itself, which forces you to turn around to understand everything. Second, because the name of the patient and the substance, as well as the instructions and sometimes the identification code, are all in the same font size. When you have multiple bottles at home, they all end up looking the same.
a designer called Deborah Adler created an alternative after her grandmother took her grandfather's medicine. called Clear Rx, the bottle has a shape that in itself makes it easy to read. But, notice: she gave more importance to the name of the substance and placed the patient's name at the top so as not to generate doubts.
Typography is nothing more than a technique for rearranging letters in order to make words more readable and eye-catching. It seems like it's just a detail, but it makes a lot of difference. It's a simple way to make our life easier, so why don't we pay more attention to it?
