This Wednesday (15) YouTube is officially launching the section "Learn", a hub that aggregates educational content on the most different subjects so that s can deepen their studies. 1i1q2w
In this section you can find playlists about biology, financial education, DIY content. Do It Yourself, or “do it yourself” in the Portuguese translation) and several other curated topics in order to arouse curiosity and help people learn something new.
With content that is periodically renewed to ensure that it is always current, the items in the section Learning will be chosen using filters developed by algorithms and human selection. The section will also present some playlists with content chosen by YouTube partners, such as the Lemann Foundation (which is already responsible for curating the content on the YouTube EDU channel).
the section Learning YouTube has been around for some time in English, Italian, French, Korean, Spanish and Japanese versions, and is now arriving in Brazil with the first Portuguese version of the initiative.
According to Clarissa Orberg, YouTube's Strategic Partnerships Manager for Education, the main objective of the section Learning of YouTube is to introduce s to content creators who share knowledge in their areas of expertise, from more academic content (such as math, physics and grammar) to career and personal development topics, so that they can discover their interests more easily. and deepen them more easily.
YouTube and education 66i1m
The relationship of YouTube with educational content is not something new, and since 2013 the site offers the YouTube EDU, a network developed in partnership with the Lemann Foundation that offers content guided by the National Curricular Base and curated by the foundation. In these seven years of existence, YouTube EDU has evaluated and partnered with more than 450 Brazilian channels of educational content, which together exceed 70 million subscribers.
This type of educational material has always been in high demand on the platform: in a survey carried out in 2018, 9 out of 10 Brazilians stated that they access the YouTube looking for knowledge, such as learning small home repairs (93%), developing professional skills (87%) or looking for sports tips (73%). And, in 2019, more than 20 million s accessed videos available on YouTube EDU to prepare for the ENEM test.
And this demand for educational content only increased with the pandemic of COVID-19: Since March of this year, the average views of videos that have “homeschooling” in the title has increased by 120%. In addition, there was a 65% increase in searches for “easy recipes”, mainly in ways to make puddings or bake bread. There has also been a huge increase in demand for videos that teach how to prepare homemade masks to protect yourself from the new coronavirus, and content of this type has already sured 130 million views in this period.
What also increased was the search for “study with me” videos (a format in which people leave the camera on while they solve academic exercises and explain the step by step of what they are doing). Since March 15th of this year, viewing of videos of this type has grown by 85% over the rest of the year, making it clear that YouTube has been a good option for those who are having academic doubts during this period.
A YouTube Learn session can be found by accessing the direct address of the hub at youtube.com/learning; via the left side menu of the YouTube website, in the “More from YouTube” section (in the browser version of the website); or by tapping the “Learn” button available in the “Explore” tab of the YouTube mobile app.
Source: YouTube
