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Nezuro manheru Apple yakazivisa mhedzisiro yayo yemari yekota yekutanga ye1 kumusika. Zvekare, kambani yakavambwa naSteve Jobs yaive nenhau dzakanaka dzekugovana nevaisimari: rekodhi purofiti ye 10,22 bhiriyoni yemadhora mune resipi ye 45,6 bhiriyoni.
Kutengeswa kwechigadzirwa chekambani, iyo iPhone, kwakawedzera ne17% zvichienzaniswa nenguva yakafanana gore rapfuura (Ndira kusvika Kurume/2013) ne 43,7 mamiriyoni yezvikwata. Huwandu hwacho hwaive hwakanyanya kudarika zvaitarisirwa nemusika. Kutengeswa kwe iPad tablet yakaderera 16% zvichienzaniswa nenguva imwe chete muna 2013, kusvika 16,3 miriyoni zvishandiso.
Apple CEO Tim Cook akadzivirira iyo iPad nhamba nekutaura kuti kupfuura 210 mamiriyoni mayunitsi akatengeswa kubva payakatangwa muna 2010, nekukurumidza kupfuura iyo iPhone panguva imwe chete. Iye zvino mutungamiri muchikamu chehwendefa, Apple yakatarisana nekuzara mumisika yakasimukira uye kukwikwidza kubva kumhando dzakachipa senge Kindle Fire, kubva kuAmazon.
Munyika dzichiri kusimukira, kambani yakaratidza kukura kwe28% kweiyo iPhone muChina. Sekureva kwaCook, 69% yemhando dzakatengeswa kune vatengi vatsva vaive iPhones 5C uye 62% yevatengi ivavo vakachinja kubva paAroid platform. Pakutanga gore rino, iyo iPhone yakapihwa kune 400 miriyoni vatengi veChina - uye yepasirese - yakakura inotakura, China Mobile. Lucas Maestri, CFO itsva yeApple, akataurawo kuti kutengesa mune zvimwe BRICs (Brazil, Russia, India neChina) aivawo marekodhi.
Ichiri kuramba ichikura, mwero wekuti mari dzeApple dziri kufambira mberi wakadzikira zvakanyanya kana zvichienzaniswa nemakore maviri apfuura, saka kambani inogona kutanga kutarisa pazvikamu zvitsva munguva pfupi - kunyanya. TV e wearables zvakadai sewachi dzakangwara nezvishongo. Tim Cook, senguva dzose, akataura kuti kambani iri kushanda pazvigadzirwa zvitsva, asi haina kupa chero mazano pamusoro pezvinorongwa neApple remangwana.
