Disney inogona kunge iri nhanho imwe padyo nekutenga EA 3a6q6s

Mumakore achangopfuura, the Disney yakatarisana nenhevedzano yedenho iyo yakaderedza chimiro chayo soumambo husingazununguki hwevaraidzo. Kusvika kwe Disney +, basa rako pachako kumhanyira, yakavimbiswa kuva shanduko huru yemutambo asi, nekufamba kwenguva, vateereri vashoma uye makwikwi ari kukura mumusika, zvakaunza pachena kusagadzikana kwehofori. Uyezve, hazvidzivisike kutaura denda sechinhu chinokanganisa - kusanganisira muchikamu chepaki - izvo zvakamanikidza kambani kuti igadzirise sezvinodiwa. 2s174g

Nekudaro, zvinoita sekunge kudzvanyirirwa kuri kuwedzera kutsvaga mhinduro dzakashinga uye imwe yesarudzo yakawana mukurumbira ndeyekutorwa kwemumwe wevagadziri vemutambo mukuru munyika. Kufungidzira pamusoro pekugona kutenga kwakawana simba, zvichikonzera mibvunzo pamusoro pekuti nzira iyi yekufamba ingave kiyi yekumutsiridza kambani mukati mematambudziko airi kusangana nawo.

Dambudziko paDisney 1e2852

Dambudziko iri mukati Disney zvanga zvichiitika zvishoma nezvishoma, asi zvakadzika nekuita kwepazasi-inotarisirwa kuita kwayo kukuru: the Disney +. Zvigadzirwa zvaionekwa semukurumbira wekambani, senge akateedzana akaiswa mune zvakasikwa zve Star Wars e Usashamisika, havana kukwanisa kuwana mwero wakafanana wekubudirira uye kubatanidzwa semakore apfuura. Izvi zvinoodza moyo mhedzisiro hazvina kungokanganisa mari yekambani chete asi zvakare yakazunza kusatya kwevanosima mari.

Vanozivikanwa nekugona kwavo kukwezva vateereri veese mazera, mafirimu kubva Pixar Chemhondoro Mukati Kunze e Mweya akatadzawo kugadzira iyo Buzz zvinotarisirwa, zvichisiya kambani iri mumamiriro ezvinhu akaoma. Vateereri vashoma vezvimwe zvigadzirwa zvine mukurumbira papuratifomu, zvakasanganiswa nekuwedzera mumakwikwi nemasevhisi akadai Netflix e Amazon Prime Video, zvakaita kuti hofori iyi isangane nemamiriro ezvinhu akaoma muchikamu ichi. Asi maererano nenyanzvi, chikonzero chikuru chezvinetso chinouya kune dambudziko rekugadzira.

Mamwe mazano akatoziviswa nemukuru mukuru Bob Iger, mukuwedzera kune zvimwe zvekureurura kwake maererano nezvikonzero chaizvo nei kambani yakasvika pairi nhasi. Maererano neshumo yekambani, iyo Disney ingadai yakave nekurasikirwa kukuru kwemari kweUS$460 miriyoni, iyo yakaenzana neinodarika R$2,2 bhiriyoni pamutengo wazvino wekuchinjana, mukati menguva iri pakati paApril naChikumi wegore rino.

Zvinotarisirwa pamusoro paBob Iger 123yy

Nguva yekutanga iyo Bob Iger Akashanda ari mutungamiriri wekambani uye aizivikanwa zvakanyanya seimwe yeakanyanya kubudirira munhoroondo yebhizinesi. Munguva yake yekutonga, akaronga nzira dzekutorwa kwemakambani akadai Pixar, Marvel Varaidzo, Lucasfilm e 21st Century Fox. Iger akabvisawo masosi ane simba ezvivakwa zvehungwaru kubva pakatalogi yekambani. Netflix, achivatungamirira pakusikwa kwe Disney +, iyo, zvinoshamisa, yakawana vanyoreri vane mamirioni gumi pazuva rekutanga rekutanga.

Pamusoro pezvo, achitungamirwa naye, akaunza zvirongwa zvakakosha sekutanga kwezvikepe zvitsva zvekufamba uye kuvhurwa kwepaki yemusoro muChina. Paakapedza temu yake seCEO mukutanga kwa2020, the Disney akaona kukosha kwayo kwemusika kukura zvakapetwa kana pane zvazvaive apo Iger akatora hutungamiriri hwekambani muna 2005. Zvisineyi, mushure mekuchinja, akasiya chinzvimbo cheMukuru mukuru kumutsivi wake, Bob chapek, ane maitiro asina kufanana neIger uye akabatana nechikamu chakaoma chekambani.

Asi kana bhodhi payakazoita danho rekubvisa Chapek pachinzvimbo chake mukupera kwa2022, Bob Iger Akadzokera kubasa re CEO segamba rechokwadi, achionekwa zvakanyanya semunhu akanyatsokodzera pachinzvimbo. Jeffrey Katzenberg, aimbova mutungamiriri westudio division of Disney e co-muvambi da DreamWorks, yakasimbisa panguva iyoyo kuti, pavanhu vose vari munyika, Iger yaiva sarudzo ine mukana mukuru uye kukwanisa kugadzirisa zvinobudirira matambudziko akatarisana nekambani.

Kuna Bob, kusiya Disney kwaive kwakaita baba vanosiya mwana wavo wavanofarira. Chinofadza ndechekuti baba vadzoka asi chakashata ndechekuti imba yatsva.

Iyezvino Disney Executive padyo naBob Iger

Dambudziko nderekuti basa rakawanda rinofanira kuitwa iye zvino.

Kumanikidzwa kutenga EA 1hb6q

Pakati pemazano akawanda uye zvirongwa pamusoro pezvingave ruponeso, pakati pekambani pachayo makorido, makuhwa akagadzirwa pamusoro pekushandurwa kwakashinga kuri kukurukurwa. Kamwe iyo Disney iri zvakare chikamu cheboka remakambani ekupa marezinesi emitambo, inogona ikozvino kuve hofori muindasitiri iyi. Iyo paradigm shanduko yaizouya kuburikidza nekutorwa kwehofori yemitambo: Electronic Arts (EA). Maererano ne Bloomberg, vanhu vepedyo Bob Iger Vakataura kuti kudzora muparidzi mukuru akaita seuyu kwaizova nzira bedzi yokuchinja nayo mugariro wacho wose.

Kuwanikwa kunokwanisika seizvi kwaizovhura mikova yekambani kune yakakura kwazvo nyika yemikana. Mazita e TEKSTO Sports, se FIFA e Madden NFL, inogadzira mabhiriyoni emari yegore negore, kunyanya kuburikidza ne microtransactions. Iyi mari yakawanda inogona kuve chikamu chakakosha chekushanda kwekambani. Disney, kuwedzera zvakanyanya kuvepo kwayo muchikamu chemitambo. Uyezve, nzira iyi inogona kunyatsoenderana neiyo ESPN, mbiru ye megacorporation pachayo. Kubatana pakati pemitambo yemitambo nemitambo pachayo kunogona kuguma nekudyidzana kwakanaka, kuumba mikana yekusimudzira nekubatsirikana.

Imwe nzira yekutenga EA kungave kufunga kutenga mamwe mastudio ari chikamu cheiyo label EA Varaidzo, iyo inosanganisira mazita makuru akadai BioWare e respawn. Iyo yekupedzisira, semuenzaniso, ndiyo studio ki kweimwe yemitambo ine rezinesi kubva Star Wars zvakanyanya kufarirwa: Nyeredzi Hondo: Jedi Yakawa Order.

Maererano nemashoko achangobva kuitika, the Disney Ndaive ndatove nepfungwa yekumbozorora EA nechinangwa chekudyara mumitambo mitsva mu Black Panther Zvinobva Murume wesimbi, iyo, maererano navo, inogona kuunza migumisiro inogutsa yemari. Nekuita izvi uye kufunga nezvekuwana mamwe masitudiyo ane tarenda, kambani inogona kuwedzera kusimbisa kuvepo kwayo muindasitiri yemitambo uye kuwedzera portfolio yayo.

Muchidimbu, zano remangwana maererano nenyika yemitambo ndicho chikonzero chekufungidzira kukuru, asi zviri pachena kuti kambani iri kutsvaga nzira dzakanakisisa, kunyanya tichifunga kuti iyi indasitiri yave ichiita basa rinowedzera rinokosha. Maererano ne Bloomberg anonongedza, vatevedzeri vemutungamiri we Bob Iger vari kusundira shanduko yakasimba muhurongwa hwekambani Disney, ichitsvaga kuishandura kubva kukambani inopa marezenisi ehungwaru hwayo kuita hofori pamusika wemitambo.

Kana zviri zve Electronic Arts (EA), muparidzi ari kutora matanho ekugadzirira kutorwa kunobvira nekuronga patsva mastudio ayo kuita zvikamu zviviri zvakasiyana, TEKSTO Sports and the EA Varaidzo. Izvi zvinoita kuti zvive nyore kuti mutengi atore chikamu chebhizinesi rako.

Nekudaro, mukana wekupinda mumusika wemitambo uchiri wakavhurika, sezvo Iger achiramba achitsvaga nzira dzekugadzirisa matambudziko akatarisana ne Disney zviso uye haana kuita chero sarudzo chaiyo. Zvinofanira kuyeukwa kuti, semuenzaniso, kunyangwe iyo Disney Illusion, yakagadzirwa na Diala Studios yakaburitswa, mutambo wacho wakagamuchira wongororo dzakasiyana. Zvinoita sekuti nzira ine hungwaru haisi yekumhanyisa zvinhu uye kusabatanidza kuzvipira kwakazara.

Asi pakati pezvakawanda zvakanakira nezvayakaipira, chinhu chimwe chine chokwadi: iyo yakawanda inotaurwa nezvekutora nzira yaizoshandura iyo Disney mukambani yemutambo weAAA, ndiko kuti, kukwanisa kugadzira mitambo pamwero mukuru, ine bhajeti rakakura uye hurongwa hwakakura hwekushambadzira. Kana shanduko iyi ikashandiswa mune ramangwana, kambani yaizotanga kukwikwidza zvakananga nemamwe makambani makuru muchikamu cheAAA, senge Microsoft, Sony, Nintendo, Square Enix, Ubisoft, Bethesda e Rockstar. Kupfupisa, rinogona kuve simba guru zvakare kana, zvirinani, iri ringave nhanho hombe yekudzokera patsoka dzayo.

Chero zvazvingava, kuchine nzira yakareba yekufamba mukutsvaga mhinduro dzinoshanda.

Hukama hweDisney nemitambo 2n35b

Izvo zvakakosha kutaura kuti, kunyangwe isina kumbobvira yave pfungwa yake yakasimba, iyo Disney ine nhoroondo yakakura muindasitiri yemitambo, inodzokera kumazuva e Disney Inopindirana Studios, inotarisira mazita echinyakare akadai sekuti Disney Infinity e Epic Mickey.

Asi pari zvino, sezvatove kunzwisiswa, kuvepo kwekambani munyika ino hakuchaite sezvakamboita sekare. Nekudaro, kuita kuti zvive pamutemo uye zvichiri kuratidza kuti kufarira kungave kusiri chinhu chazvino, panguva ye D23 Expo 2022, chiratidzo chokutangazve basa munzvimbo iyi chakaonekwa. Pachiitiko chimwe chete, zvimwe zviziviso zvakadai se Disney & Marvel Games Showcase zvakaitwa, izvo zvakakwevera ngwariro kwatiri kuti tirambe takatarira pamatanho anotevera.

Sean Shoptaw, mukuru mutevedzeri wemutungamiri wenyika da Walt Disney Games, akatogoverana mubvunzurudzo na MitamboIndustry kuti pfungwa yacho yaisambove yekuenda kure nemitambo, asi kuti ufunge zvakare nekugadzirisa maitiro ako. Akatorawo mukana wekusimbisa kuti Disney yaizove yakavhurika kune kudyidzana neakanakisa matarenda muindastiri, nechinangwa chekusimudza mwero wemhando yezvigadzirwa.

Dai taigona kudyidzana nevanhu vakanaka pasi rose, vanogadzira zvemhando yepamusoro, vabudisi vepamusoro, kugadzira zviitiko pasi rose nepapuratifomu dzese uye kusimudza hunyanzvi hwezvatiri kuita kubva mumaonero echigadzirwa... taizowana. izvozvo zvinogona kunakidza chaizvo.

Sean Shoptaw, Mutevedzeri weMutungamiriri Mukuru, Walt Disney Mitambo

Chechipiri Luigi Priore, mutevedzeri wemutungamiri wenyika da Disney & Pstrong Games, chinangwa chagara chiri chekusiyanisa iyo catalog yemitambo ye Disney kune marudzi ese evatambi.

Maonero akasiyana 5h4fl

Pasinei nezvose, zvinoratidzika kuti kusanganiswa uku kwaisazova pfungwa yakanaka mumaziso evatengi. Maererano nemagazini inorumbidzwa Forbes, pfungwa yacho inogona kuva nerevo dzisina kunaka kune anenge munhu wose anobatanidzwa.

Kunyangwe nenhoroondo inoshamisa ye Disney mukutonga kwemutambo nekufamba kwemakore, izvi hazviratidzike senharo inogoneka yekuvimbisa mhedzisiro yakanaka. Zvakadaro maererano nemafungiro, chinangwa che Disney nekutenga, inogona kuiswa munhoroondo yako ne Lucasfilm, Usashamisika, pakati pevamwe. Kana paine mukana we EA shanda wakazvimirira, pamwe mamiriro acho anogona kuonekwa nemeso akasiyana. Kunze kwe Disney vaizotanga kupinda muindastiri isina kumbobvira yave yakatarisa uye nekudaro ine nzwisiso shoma. Muchidimbu, zvingava nengozi zvikuru.

Nekudaro, kana tikafunga nezvekutenga kwese kubva pakuona kwe EA, uyo akatobvuma kuti haaoni zvipingamupinyi, zvingareva simba shoma. Muparidzi anogona kuzviisa pasi pezvisarudzo zve megacorporation uye izvi zvinogona kuguma nekutarisisa zvakanyanya pamitambo yakagadziridzwa kune yayo pachayo. Disneyndokuti, Star Wars e Usashamisika, semuyenzaniso. Maererano ne Forbes, izvo hazvingave zvakaipa zvese, sezvo franchise akabudirira angadai achiri nemukana, sezvaizoita mitambo yemitambo nemazita akadai. Apex Legends. Nekudaro, chimwe chinhu chekufunga nezvacho kusagutsikana kunobvira kwevazhinji vanogadzira mutambo, vanozove vachive "vari pasi" vemutambo. Disney.

Uyezve, kana zvasvika kune vatambi, kutora kwacho kunogona kukonzera kusimudzira kwakawanda mune ramangwana, kunyanya kana tichitaura nezve Usashamisika. Kunyangwe izvi zvingasakanganisa mavara akafanana Wolverine ou Mhungu, izvo zvinobva Insomniac Mitambo, dzimwe nyaya dzaizozvikuvadza muchikamu ichi. Mazhinji emapurojekiti emubatanidzwa Disney-Marvel, kazhinji, vatova nemakore ekuronga mberi. Kutengwa kwe EA zvinogona kukanganisa zvirongwa zvose izvi neimwe nzira. Muenzaniso weizvi ndewekuti kunyange mitambo isina kuwana mukurumbira wakawanda, senge Guardians ari Galaxy e Avengers, vakanga vachiri kurumbidzwa, uye kana zvikaitika, vangadai vasipo.

Mukupedzisa, zvakakodzera kuyeuka kuti ruzivo pamusoro pekugona kuwanikwa kweramangwana rakabva mushumo kubva Bloomberg, uko kunofungidzirwa, vatariri kubva Disney kwaizova kusunda chaiko Bob Iger kuisa mari munzvimbo yekutamba uye funga nezvekutora. Zvirongwa izvi zvingadai zvakakurukurwa zvakare gore rapfuura, asi zvakakodzera kuratidza kuti EA haana kutendeukira kukambani chete, aratidzawo kufarira NBCUniversal, apuro e Amazon.

Onawo: Apple ichatenga Disney here? Makuhwa anokura

Veja zvimwe: MCU uye Star Wars: chii chiri kuitika neDisney + zvigadzirwa?

Source: IGN, Terra, Forbes, Bloomberg

Yakaongororwa na Glaucon Vital musi wa16/10/23.