The 2m2k3r
Imwe yemakambani ane chekuita nekubudirira kwe Donald Trump ari kupomerwa mhosva yekutyora zvakavanzika zvemamiriyoni evashandisi veNorth America Facebook. 45k5o
Maererano nekuongorora kwakadzama kwakaitwa nemapepanhau The New York Times e The Guardian, mumwe Cambridge Analytica, kambani yeBritish data analysis kambani, yakanga iine ruzivo rusina kufanira kune ruzivo rwemunhu kupfuura 50 mamiriyoni yevashandisi vekuAmerica vesocial network. Chinangwa chemuitiro uyu, zvakare, chingave chekusimudzira chirongwa chesarudzo chaDonald Trump, mukati 2016.
Kunyange zvazvo zvakawanda zvakatotaurwa pamusoro peiyi sarudzo chaiyo, ruzivo rwese pamusoro penyaya yacho rwakanongedza kuvaRussia, avo vangadai vakave nemasimba makuru pakukunda kweRepublican bato pamusoro peDemocrats.
Mukupomerwa uku, bato reDemocratic Alliance rinoti Russia ndiyo yakaburitsa mashoko akakanganisa sarudzo dzaAmai Hillary Clinton. Zvisinei, the Cambridge Analytica idambudziko rakasiyana zvachose - uye rimwe rinogona kunge rakatonyanya kukanganisa kukunda kwaTrump.
Izvi zvinodaro nekuti, maererano nemashoko kubva mumapepanhau maviri aya, kambani iyi yakatyora mitemo yekambani. Facebook uye akashandisa loopholes musocial network kuvaka maitiro ehunhu yevashandisi. Neruzivo urwu, kambani yakazokwanisa kugadzira kushambadzira kwakanangwa kwakashandiswa mukufarira sarudzo yaTrump uye Brexit, zvakare muna 2016.
Muzviitiko zvose izvi, kambani yakakwanisa kwete chete unganidza e edza ruzivo, asiwo afanoona maitiro ezvematongerwo enyika evashandisi veinternet.
Asi chii 'chitsva' pamusoro peizvi? 4o3q1r
Kunyangwe iyo Cambridge Analytica iri pakati pekupokana kwekutyora zvakavanzika, maitiro ekambani, pakutanga pakutanga, angatoita seanoenderana neizvo Facebook inotoita. Mushure mezvose, hachisi chinhu chitsva kuti pasocial network inounganidza (uye inotengesa) ingangoita ruzivo rwese rwunobvira kubva kune vashandisi vayo.
Izvi zvechokwadi zvinoita kuti tifunge kuti chii chakasiyana zvikuru nemafungiro ekambani duku yakadaro; Sei nyaya iyi yakavhundutsa vanhu vakawanda kudaro?
Chekutanga, chinokwezva kutarisisa inzira iyo iyo Cambridge Analytica yakawana ruzivo rwakadaro: maererano ne Facebook pachayo, kambani "yakatora mukana" we "naivety" yevashandisi, kuunganidza ruzivo mukati. kuongorora kwepasi - sevaya vanoziva 'zvawaizoita dai wanga uri murume kana murume'.
Nekuwana mapeji aya nemaakaundi avo epasocial network, vashandisi vanozvipira kusiya nzvimbo dzavo, mapikicha, zvavanoda uye kunyangwe ruzivo nezveshamwari dzavo. Musiyano mukuru, zvisinei, ndewekuti hapana mumwe wavo aiziva kuti iyi data yaizoshandiswa na zvimwe kambani uye nokuda zvinangwa zvematongerwo enyika.
Muchokwadi, ndicho chaicho chinangwa chakapihwa kune ruzivo rwunotyisa vashandisi veinternet zvakanyanya. Kekutanga munhoroondo yeinternet, takakwanisa kuona kuti zviri pachena 'zvisina mhosva' ruzivo runogona kushandiswa kwete kungosimudzira kutengeswa kwechigadzirwa, asi zvakare kupesvedzera chikamu chose. sarudzo yemutungamiri wenyika.
Kunyangwe pasina kudzora chero yeaya maakaundi, kungowana ruzivo rwakadaro, iyo Cambridge Analytica yakakwanisa kunyora mafambiro ehunhu uye kugadzira kushambadzira kwakanangwa.
Mhando dzakasiyana dzenyaya yacho 662w1z
Kunyangwe nyaya yakaitwa ne The New York Times simbisa nyaya semutoro weFacebook, kambani inozvidzivirira nekutaura kuti, kunyangwe yakatadza kutevedzera mitemo yekuvanzika yesocial network, chii chikumbiro chakapa ruzivo Cambridge Analytica yakangodaro chete nekuti vashandisi pachavo vaiibvumira.
O Facebook, zvisinei, haana kuda 'kunyengerwa' zvachose. Zvakanyanya zvekuti yakarambidza Cambridge Analytica kubva kumapuratifomu ayo. Asi usafunge kuti kutsamwa uku kunongova kwetsika:
Ruzivo rwakaunganidzwawo na The New York Times pedyo ne The Guardian buritsa kuti hofori iyi yaiziva kuti ruzivo rwakaunganidzwa mumayedzo rwaichengetwa uye rwunotengeswa nevagadziri varwo. Nekudaro, pachinzvimbo chekutora matanho anoshanda achipokana nechiito, chakangokumbira kuti Cambridge Analytica bvisa data rakachengetwa.
Izvo, sezviri pachena, iyo kambani haina kuita.
Facebook inogona kutarisana nefaindi dzakakomba 14l6o
Para David Vladeck, aimbova director weFederal Trade Commission's (FTC) hofisi yekuchengetedza vatengi, kana ikaonekwa ine mhosva yekutyora zvakavanzika zvevashandisi vayo, Facebook inogona kubhadhariswa faindi kusvika $40 zviuru kumushandisi wega wega anokanganisa. Pakazara, kukosha uku kunogona kudarika $2 trillion.
"Zviripachena kuti pakanga paine mishumo pamusoro pekuvapo uye kutengwa kweruzivo urwu muna 2015. Chikamu chetsanangudzo iyo Facebook ichafanira kupa vanhu ndicho chikonzero nei ivo vasina kunyatsoshanda mukumisa maitiro aya uye mukuona kuti data raive, chokwadi. , yakaparadzwa.” akadaro Vladeck muhurukuro neFinancial Times
Neizvi, zviri pachena kuti kufarira kwesocial network mukuzviparadzanisa kubva pachiitiko chacho hakusi nekuda kwekukanganisa kwakashata pamufananidzo wayo, asiwo zvinogoneka. zvirango zvepamutemo iyo inogona kutambura muUS neUK.
Pamusoro pazvo, kudzokororwa kwemisoro yenhau kwakakanganisa masheya ekambani iyi, izvo zvakadonha. 6,8%. Nezvekukosha kwemusika, zvakare, hofori yakarasika yakapotsa US $ 37 bhiriyoni.
“Mumwe munhu anofanira kuzvidavirira pane izvi. Yave nguva yekuti Mark Zuckerberg amire kuhwanda ki kwepeji rake reFacebook. " akadaro Damian Collins, mukuru weparamende yeBritish Digital Oversight Committee
Iye zvino, kutya kwevashambadziri ndekwekuti, nekuda kwekukakavadzana, kambani, mukuwedzera kune chikamu chose chezvigadzirwa zvemichina, ichatambura nedzvinyiriro huru kubva kuHurumende. Zvekuti zviito zve Alphabet, muridzi we Google uye izvo zvisina kana kutaurwa mumusoro wenyaya, zvakawirawo mukati 3,2%.
Steve Bannon uye mushandirapamwe waTrump 3d5p4w
Chekupedzisira, chimwe chitsauko chekuwedzera kusanzwisisika kune iyi hurongwa hwese kubatana pakati pe Cambridge Analytica e Steve Bannon - zita uyo, muna 2016, akazova nyanzvi huru yemushandirapamwe waDonald Trump.
Bannon anogadzwa semutevedzeri wemutungamiri weCambridge Analytica. Iyo kambani, zvakare, ndeye Strategic Communications Laboratories (SCL Group) 25 makore.
Bato reRepublican rakaona Cambridge Analytica senzira yekumira kune veDemocrats, avo vaive nerutsigiro rwakakura pawebhu kusvika 2016. Iyo kambani yakabatanidzwawo mumishandirapamwe yaTed Cruz naBen Carson, vese kubva mubato.
Zvinoenderana neFacebook, iyo data yekuunganidza application yakarairwa neSCL pachayo kubva Aleksandr Kogan, purofesa mubazi reNeuroscience pa Yunivhesiti yeCambridge. Aleksandr ndiye aizonyanya kuita basa nazvo gadzira app uye sei fambisa ruzivo kuCambridge Analytica.
Kunyangwe app yaAleksandr yaiwana 'chete' Zviuru zvitatu profiles, kupfuura 50 mamiriyoni dzevanhu vaive neruzivo rwavo rwakaunganidzwa zvisina kunanga. Mushure mezvose, chero ani zvake akapinda muapp akapawo mukana kune data rezita ravo rese reshamwari.
Vashandisi vangazvidzivirira sei 4x1ev
Chekutanga, zvinofanirwa kujekesa kuti hapana mbiri (kana Facebook pachayo) yakabirwa Cambridge Analytica. Iyo 'loophole' inotaurwa nezvayo zvakanyanya kusave nehanya kwesocial network mukubvumidza data rakaunganidzwa nechikumbiro kuti riendeswe kune imwe institution.
Cambridge Analytica haina kumbobvira yada kuvanza, uye yaisada kuvanza hukama hwayo nekuongorora data nekuda kwezvematongerwo enyika. Izvo kambani yakaedza kuvanza inyaya yekuti yaive neFacebook seyayo huru yekutsvaga sosi.
Zvisinei, zvakadaro, Hapana chikonzero chekusiya zvachose Facebook. Kune avo vanoshuvira kuchengetedza maakaundi avo anoshanda pasocial network, kunyangwe mota zhinji nenyanzvi dzichikurudzira neimwe nzira, ingo chenjera nemashandisiro aunoita yako - pamwe ine ruzivo rwakakosha kupfuura nhamba yako yefoni. RG ou F, Semuyenzaniso.
Verenga zvakare 2j6315
Neruzivo kubva: CNET
