Haisi nhau iyoyo chiutsi. 723j6s
Asi kambani inoita kunge isingafarire kushandisa budiriro yayo huru kungoshandura musika videogames, asi musika we varaidzo zvakazara. Zvese zvakatanga muna 2018 apo mutambo wakashandiswa kusimudzira firimu Avengers: Infinity War, nechiitiko chakabvumira vatambi kuti vadzore villain Thanos uye kushandisa iyo Infinity Gauntlet kupedza vanopikisa.
Kubva ipapo, zviitiko Fortnite chakava chinhu chakajairika kusimudzira mamwe mabasa akange asina hukama zvakananga nemutambo, senge mafirimu (Avengers: Endgame, Star Wars: Kusimuka kweSkywalker, Shiri Dzemhuka: Harley Quinn uye Her Fantabulous Emancipation e John tambo 3), TV yakatevedzana uye zviitiko (semwaka mutsva we mweni Zvinhu and the Superbowl) uye kunyangwe vatambi vane mukurumbira (senge yakakurumbira streamer Ninja), kugadzira Fortnite kwete mutambo chete, asi chinhu chakakosha chekushambadzira.
Ichi chikamu chemutambo chakasvika pane imwe nhanho mukupera kwaKubvumbi, apo chiitiko chakakosha chemazuva mashanu chakaratidza konzati yakazara nerapper. Travis Scott mukati memutambo, zadzisa nehofori avatar yemuimbi ari pakati pemepu. Kuita kwakaonekwa kunogara nevanhu vane 12,3 miriyoni, uye show yese yakaonekwa ne27,7 miriyoni panguva yechiitiko chemazuva mashanu.
Iyi mharidzo yakadzika munhoroondo yemutambo sehuwandu hwevanhu vakawanda munzvimbo imwechete mukati memutambo. Uye ichi chinogona kunge chiri chimwe chezviitiko zvakakosha mumusika wemitambo mumakore achangopfuura, sezvo yakavhura mukana mutsva wekudyidzana, zvichiita kuti zvibvire kuti uku ndiko kutangwa kwenguva nyowani muindasitiri yemitambo. varaidzo.
Vhidhiyo mitambo uye kushambadzira i6bj
Patinoona zvipupuriro zvevanhu mumusika wekushambadzira, zviri nyore kuona kuti Fortnite yaita chimwe chinhu chenhoroondo nezviitiko zvayo, kwete chete yevhidhiyo mutambo wepakati pachayo, asiwo nemashandisirwo aanogona kushandiswa kuita propaganda.
Mubvunzurudzo yewebhusaiti Campaign, mushambadzi Nnamdi David, director of media strategy at Mediahub, inotaura zviitiko zvinokurudzirwa ne Fortnite vanogona kunge vakapedzisira varatidza vashambadziri kuti musika wemitambo inzvimbo yakakodzera kuisa mari mairi. Kwemakore kwave kune rusaruro pakati pemakambani asingashande zvakananga neiyi niche - kunyangwe iyo nhamba inoratidza kuti yakanakira kusvika kune vateereri vechidiki.
David anoti chiitiko ne Travis Scott yakazadzisa zvinangwa zvese zvemushandirapamwe mukuru wekushambadzira, asi pakupedzisira zvaive zvakanyanya kupfuura izvozvo, sezvo zvakatiratidza rudzi rwechiitiko chaigona kungoshanda mukati memutambo wevhidhiyo uye, panguva imwecheteyo, yakapidigura chii kusvika panguva iyoyo. yaive yekupedzisira kadhi yehwamanda iyo TV yaive nayo pamusoro penhau: mukana wekubata chiitiko rarama.
Me Sarah Salter, director of innovation at Wavemaker, inotaura kuti kuita kwe Travis Scott Zvakaratidza kwatiri kuti izvi zviitiko chaizvo zvingaite sei kudzokorora manzwiro mamwe chete atinoita kana tiri pashoo chaiyo. Anocherekedzawo kuti chiitiko ichi chakawedzera kudzima mitsetse yekuparadzanisa pakati penyika chaiyo uye chaiyo, uye yakaratidza nzira nyowani yekugadzira chiitiko chevaraidzo chinogona kuitika panguva imwe chete pasirese.
zvino mira Christophe Brumby, strategy director at Amplify, chinhu chinonyanya kufadza chaakatora kubva pane izvi zvitsva zvakaitika nazvo Fortnite ndezvekuti ivo vari kubatsira kutsanangudza zvachose kuti kuita kwehupenyu kunofanirwa kunge kuri sei munyika yepashure-yemazuva ano. Covid-19. Izvi zvinodaro nekuti rudzi urwu rwechiitiko hachingobvumiri mamirioni avanhu pasirese kuti vatore chikamu muchiitiko chimwe chete, asi zvinobatsirawo kugadzira hukama uye kunzwa uku kwekuve weboka kunyangwe panguva iyo kurudziro iri yekuti munhu wese ave. vari voga mukati medzimba dzavo.
Asi mira brummy, kuratidzwa Travis Scott inofanira kungova nhano yokutanga muiyi nzira itsva yevaraidzo. Anotenda kuti, mune ramangwana, vezvenhau vanofanira kutsvaga nzira dzekuita kuti vatambi vasave vataridzi vezviitiko izvi chete, asi zvakare kudyidzana navo zvakananga, vachigadzira nzira idzo zviito zvemunhu uye zvakabatanidzwa nevatambi zvinogona kukanganisa zvakananga mharidzo. Saka, zviitiko pachazvo zvaizova mitambo pachayo, izvo zvaizowedzera kunyudzwa kwevatambi.
Iyo Brazil yehupenyu 2y2d11
Uye, kunyangwe musika wekushambadzira weBrazil uchiri kure neruzhinji rwevanhu, Fortnite, iri rinogona kunge riri danho hombe rinotevera rekuti makambani atange kudyara mari munzvimbo ino zvakare - kunyanya nekuda kwezvinodiwa zvakakonzerwa nedenda. Covid-19 yakaratidza kuti ruzhinji rwenyika rwakagashira pfungwa yechiitiko chaicho.
Mumwedzi ichangopfuura, “upenyu” (nhepfenyuro dzepamhepo dzinoitwa kuburikidza nenzvimbo dzakaita se YouTube kana masocial network akadai Instagram and the Facebook) yakava chiitiko chechokwadi cheruzhinji, neshoo yemuimbi Marília Mendonça kusvika 3,3 miriyoni vakateedzana vataridzi - rekodhi renyika papuratifomu yevhidhiyo. Asi hakusi kutepfenyura kwemimhanzi chete kwakabudirira munyika, uye kunyange kutepfenyura kubva kune vezvematongerwo enyika uye vezvemabhizimisi vakwezva vateereri vakawanda kudarika mhando imwe chete yezvinyorwa zvinotepfenyurwa nechiteshi cheTV.
Naizvozvo, makambani mazhinji akaisa mari mukutsigira zviitiko izvi senzira yekusimudzira mhando yavo, uye muhurukuro nebepanhau. The New York Times a Ambev akataura kuti anotenda kuti vanhu vanosvika mamirioni mazana maviri nemakumi mashanu vakatarisa hupenyu hwevaimbi vekumaruwa vachitsigirwa nekambani. Uye, kunyangwe isu tisingazive nhamba chaiyo yevatambi Fortnite MuBrazil, ongororo ya2019 yakaratidza kuti inopfuura hafu yevanhu vekuBrazil vanotamba mitambo yemagetsi. Tichifunga kuti iyi ichiri niche isingashandiswe mumusika wekushambadza, inova nzvimbo huru yekudyara kune mabhureki anoda kusvika kune vateereri vechidiki munzvimbo isina makwikwi akawanda ekushambadzira.
Kana iwe uri chikamu chevateereri ava, takaisa pamwechete runyorwa rwevose vanopfuura 100 maartist akasimbisa kuti vachaita hupenyu mukati memwedzi waChivabvu, nezuva uye nguva yazvichaitika, pamusoro pekuratidza kuti ndeapi mawebhusaiti kana masocial network aachatepfenyurwa paari.
Fortnite Party 4hy1w
Uye iyi nzira nyowani yekuona mitambo yemavhidhiyo inofanirwa kuvhurwa zviri pamutemo nekuvhurwa kwe Fortnite Party, mutambo mutsva wemutambo wakagadzirirwa kuitira kuti vatambi vagone kutaurirana pasina kumhanyisa njodzi yekupfurwa kumashure.
Pasina kuvapo kwezvombo kana zvekuvaka, iyi modhi itsva yakagadziridzwa kuti ishande sedariro remitambo yemimhanzi uye nzvimbo yekudyidzana yevatambi vanoiwana. Fortnite zvishoma zvehondo uye zvimwe zvekusangana pamwe chete neshamwari, kupa akati wandei mini mitambo inogona kunakidzwa mumapoka.
Mabiko ekutanga akaitwa na22pm muna Chivabvu 08th (nguva yeBrasília) uye yakapindwa naDJs. Dillon Francis, Steve Aoki e Deau5, uyo kweawa imwe chete akaratidza mhenyu seti padanho guru remepu ye Fortnite Party.
Chiitiko chacho chinogona kunge chiri chekugadzwa kwepamutemo kwete chete kwemutambo mutsva wemutambo, asi wenzira itsva iyo misika yekushambadzira inoona mitambo yakawanda, uye inozarura nzvimbo yezviitiko zvitsva zvakawanda zverudzi urwu kuti zviitike mumwedzi nemakore anotevera.
Kunobva: Campaign, ScreenRant, The New York Times, Epic Games, Forbes
