Dare reSão Paulo reJustice rakashora Black Friday 2021. Mukuita, izvi zvinoreva kuti kana vatengi vakatsvaga mazwi aya muGoogle search engine, panguva iyoyo, vakatungamirirwa kune zvinotsigirwa zvinongedzo kubva kuMagazine Luiza pachayo. Nzwisisa: 6m5v2e
Sarudzo iyi yakapihwa nemutongi Sérgio Seiji Shimura, we2nd Reserved Chamber yeBusiness Law, uyo akasarudza kurambidza hofori iyi kushandisa mazita evanokwikwidza mukushambadza kwakatsigirwa. Google Ads, chikuva chinotengesa nzvimbo idzi painjini yekutsvaga yeGoogle, ichipa muripo wezuva nezuva weR$5 uye nekutarisa kubhadharwa kwemuripo wekukuvadzwa kwetsika nezvinhu. Via S/A, muridzi wemhando Dzimba dzeBahia e Cold spot.
Nzwisisa nyaya yacho 4r52f
Kunetsana pakati pehofori dzekutengesa kwakaitika panguva ye Black Friday, imwe yenguva yakakosha yegore yekutengeserana kweBrazil. Panguva ino yekudiwa kukuru, kutsvaga kwekumisikidzwa kwepamhepo kunowedzera kukwikwidza pakati pezvitoro.
Zvinoenderana ne Via S/A, tsika yekutenga mazwi makuru kubva kune vakwikwidzi yaionekwa seyakajairika, ichiitwa nevanoverengeka e-commerce. Zvinoitika kuti panguva yekuzvitakura Black Friday 2021, ivo Luiza Magazini yakatumira extrajudicial notification kune Via S/A, achikumbira kuti zita rake risashandiswa kusimudzira zviziviso. Ku Via, chikumbiro chacho chaiva "chinopesana", nokuti pakanga pane kuwirirana kushivirira pakati pemakambani kusvikira panguva iyoyo.
Muchirevo chechinyorwa chino, muridzi we Dzimba dzeBahia e Cold spot vakasarudza kuisa chiitiko ichi, vachipomera "a brutal market imbalance" manheru enguva yakakosha yechikamu, iyo Black Friday.
Chisarudzo chekutonga uye kutongerwa 27351k
Muchiitiko chekutanga, chikumbiro che Via S/A yakarambwa ne1st Business Court uye Arbitration Conflicts. Mutongi wedare iri akanzwisisa kuti pakanga pasina makwikwi asina kunaka, achiti vatengi vanokwanisa kuona kuti kushambadzwa kwe Luiza Magazini yakanga isina hukama zvakananga nemhando Dzimba dzeBahia e Cold spot.
Asi, pakubvuma chikumbiro chacho, mutongi Sérgio Shimura, akava nokunzwisisa kwakasiyana. Kwaari, iyo TJSP jurisprudence inoona kushandiswa kwemhando yechitatu-bato semazwi akakosha mukushambadzira sechiito chemakwikwi asina kunaka. Uyezve, akatsanangura kuti Via yakaratidza kuti Luiza Magazini Yakatoshandisa mazwi asina kupereterwa kubva kumhando "casas baia", "casa bahia", "casabaia", kuve nechokwadi chakanyanya kunanga. "Pane mukana wekuti vatengi vavhiringike kana kubatanidza mhando kune imwe, sekunge ichibva kubhizinesi rimwechete kana boka rehupfumi, zvichikonzera kukuvadza kumuridzi wekunyoresa kana patent", akadaro.
"Pane mukana wekuti vatengi vavhiringike kana kubatanidza mhando kune imwe, sekunge vanobva kubhizinesi rimwe chete kana boka rehupfumi, zvichikonzera kukuvadza kumuridzi wekunyoresa kana patent."
Sérgio Seiji Shimura, mutongi we2nd Reserved Chamber yeBusiness Law
Maererano nezviri pamusoro, the São Paulo Dare reJustice akasarudza kuti Luiza Magazini chimbomira kushandisa mazita”Dzimba dzeBahia"Uye"Cold spot” mukushambadza kwairi kuitwa, inorayira faindi yeR$5 zuva nezuva ichashandiswa kana munhu asingateereri mutongo wedare.
Mukuwedzera kune faindi, iyo Luiza Magazini akanzi abhadhare muripo wokukuvadzwa kwetsika inosvika R$10. Huwandu hune chekuita nekukuvadzwa kwezvinhu huchatemwa panguva yekugadzirisa.
Mutongo uyu wakapihwa nemavhoti akawanda, nekutora chikamu kwevatongi Ricardo Negrão, Mauricio Pessoa Rekodha Brazil e Natan Zelinschi anobva kuArruda. Chikonzero chesarudzo chakaratidzawo kuti kushandiswa zvisizvo kwezviratidzo mukushambadzira kunotsigirwa kutyorwa kwekodzero dzepfuma. Humbowo hwakapihwa ne Via S/A akaratidza kuti Luiza Magazini akashandisa mabhureki aya nemaune kukwezva vatengi, achigadzira makwikwi asina kunaka.
Mutsamba yakabudiswa na Luiza Magazini, kambani inopokana kuti, zvinopesana nezvaipomerwa, yakawana zviri pamutemo chete mhando dzayo kana mazwi akajairwa kuti afambise ads pa Google Ads.
"Kusiyana nekupomerwa, yakatenga zviri pamutemo mhando dzayo chete kana mazwi akajairwa kuti iite zviziviso paGoogle Ads, ichidzivirira kushandiswa zvisirizvo kwemhando dzechitatu nekuvabatanidza mune inorambidzwa runyorwa, iyo inoratidza kutenda kwayo kwakanaka. Zvichienderana nemutongo weTSJP, kambani ichakwidza nyaya, kujekesa nyaya uye kuratidza kugarisa kwezviito zvayo, sekuzivikanwa kwekutanga mutongo, pamwe nevhoti yekupikisa yemutongi Maurício Pessoa, achiperekedzwa nemutongi Paul Roberto Grava Brazil. ”.
Tsamba yakabudiswa neMagazini Luiza
Source: Digital Convergence, Jota, Iyi imari
