The 2m2k3r
A LG ndiye mutungamiri muchikamu che smart TV uye mumwe wevagadziri vakuru vemidziyo yemumba munyika. Chiratidzo chinozivikanwa pasi rose chiri kupa chitarisiko chitsva pane zvigadzirwa uye kuve nechokwadi chekuzvipira kukuru munharaunda kune vatengi vayo, kuburikidza nemushandirapamwe. “Upenyu Hwakanaka Netarisiro: Tenda Munyaya Yako”, yakatangwa neChipiri chapfuura (03). 2m6g5b
O showmetech aivepo pachiitiko chemukati che LG kutanga mushandirapamwe. Tarisa chinyorwa chiri pasi apa.
Mushandirapamwe weThe Life's Good with Optimism 1h2v2h
A LG ine chirevo chitsva chekuiswa mumusika wenyika. Sezvo mutoro wemagariro imbiru yebhizimisi inokosha kune vanhu - inopupurirwa mumushumo wakarongwa ne NielsenIQ muna 2015, umo 66% yevatengi vakabvunzurudzwa vangave vachida kubhadhara zvakanyanya kune masevhisi uye zvigadzirwa zvakazvipira kumagariro uye zvakatipoteredza kukanganisa uye kukanganisa simba rekutenga re45% yevateereri muongororo -, kambani yehunyanzvi yakawedzera sirogani yayo "Hupenyu hwakanaka” senhengo inoshanda yezvinokosha uye mamishini.
"Kwatiri, Hupenyu Hwakanaka ivimbiso yemhando, kutenda kwedu uyewo mafuta edu, nezvatinoda kuunza kunharaunda", akadaro Sonah Lee, Mukuru weKushambadzira kuLG, ichitaura kuti chinangwa cheLG ndechekuunza zvimwe zvigadzirwa, mune tekinoroji uye tekinoroji mazwi, pamwe nehunyanzvi hwakanangana nevanhu, nechinangwa chekupfumisa ruzivo rwemushandisi uye. "kugashira uye uuye nekunyemwerera, kusimudzira hupenyu huri nani hwevanhu uye ramangwana riri nani repasi redu, kuburikidza nemhinduro dzakangwara", anopedzisa mukuru wacho.
Nekuda kwehunhu hunoonekwa zvakanyanya pakati peavo vakazvarwa muGeneration Y (1980-1995) neGeneration Z (1996-2012), kunyanya vateereri vane kuchengetedzwa kwakanyanya kweiyo mhando, LG yakagadzira mushandirapamwe we360 pamwero wenyika, zvichibva pakuvapo kwekambani muSocial Causes, kukwidziridzwa kwakanyanya kwezviitiko zvekushambadzira zvemukati zvevashandi ve LG, kuoneka. OutDoor, mapoinzi ekutengesa munzvimbo dzakarongwa, kuwedzera pakuvapo kukuru pawebhusaiti yepamutemo yekambani, kudyidzana nevanokurudzira uye kukwidziridzwa kwemafirimu emhando pazviteshi zvepamhepo.
Matambudziko emushandirapamwe wemuno achakamurwa kuita zvikamu zvitatu: kutarisa nyaya dzinokurudzira kuparadzira meseji yeprotagonism uye "Hupenyu hwakanaka“; uye kushanda pamwe nevamiriri vedzimwe nyika nevamiriri kuti vaone "nguva imwe neimwe yakasiyana", kubatanidza zviitiko zvisingakanganwiki ne LG zvigadzirwa zviripo panguva dzino, sevaoniwo zvavo kana nekuwedzera chiitiko kune iyi nyaya, kubatanidza nemakambani echigadzirwa emuno uye kuunza. pedyo zvikuru nemutengi uye zvitoro zvemuno.
Pakupedzisira, LG yakaratidza iyo madhiraivha maviri que a Mushandirapamwe we“Life's Good with Optimism” zvichatora gore rose: "Optimism Feed yako"ndizvo"Isu hatiite Hupenyu Hunake, iwe unoita” (natsiridza chikafu chako uye hatiite “Hupenyu Hwakanaka”, ndiwe unozviita, mushanduro yemahara).
Optimism Feed yako 3g3f44
Nekunyanya kunetseka nezve monotony iyo vashandisi ve social network tambura nekutsvedza kune zvimwe mavhidhiyo mapfupi mune feed uye rudzi rwayo rwe looping iyo inokonzera kupindwa muropa, iyo LG, kuburikidza ne Optimism Feed yako, zvinobatsira dzidzisazve social media algorithmsna zvakakosha uye zvine tariro.
Tsvakurudzo yakagadzirwa ne LG vakawana kuti 45% yevanhu vakabvunzurudzwa nemhando vanogamuchira yakaenzana kana yakakura huwandu hwehusina kunaka pane yavo nguva zvichienzaniswa nezvakanaka zvirimo. Pakati peizvi, 25% vanonzwa kuti izvo zvisina kunaka zvinoratidzwa zvinokonzeresa kushushikana uye kusafara.
Kune ikozvino, the LG yakagadzira playlist yetarisiro uye yakanaka zvirimo pamasocial network evashandisi, nekudyiwa kweaya mavhidhiyo otomatiki achichinja kurudziro inokurudzirwa nesocial media algorithms. Chiito ichi chinokurudzira vechidiki kusimudzira yakawedzera yakanaka dhijitari nharaunda, kutumira nguva dzinofadza uye zvimwe zvakanaka zviitiko.
Izvi zvakabatanidzwa nehuwandu hwemagariro evanhu LG izvo zvinokurudzira kune vatengi vayo nevatsigiri, kuwedzera tariro, sezvo internet uye nharaunda chaiyo iripo uye inogadzirisa muhupenyu hwedu kubva padenda, munguva pfupi iri kutora basa rekutarisa uye rakakosha mumagariro edu, dzidzo uye hunyanzvi maitiro.
"Hatiite Hupenyu Hunaki, iwe unoita" 1q1b71
Nepfungwa yekudzokorora kuti isu hatisi kuvimba nezvinhu zvenyama kana tekinoroji pachayo kuti tive vanhu vanofara uye vakabudirira, senzira yekukurudzira vechidiki, Isu hatiite Hupenyu Hunake, iwe unoita inzira yekubatanidza, iyo inoshanda kubatanidza nguva dzakasiyana dzehupenyu hwedu nekugadzirwa kwechigadzirwa. Kunyangwe midziyo uye zvimwe zvigadziriso zvetekinoroji zviri munzvimbo imwechete uye kuita mamwe mabasa ashande uye akanaka, kambani inosimbisa kuti isu tisu tinogadzira zvisingakanganwike uye zvinoshamisa nguva dzatinorangarira.
Nekukwidzwa uku, the LG inoda kuenderera mberi ichisimbisa mhando yepasi rose nemakwikwi, ichiwedzera basa rayo rebhizinesi kune ichi uye chizvarwa chinotevera, netarisiro yekupinda chinzvimbo chePamusoro 100 mabhureki makuru pasi rose.
Munhu wese anorarama nguva dzakasiyana. Haisi iyo tekinoroji kana zvigadzirwa zvinounza manzwiro aya, asi LG inogara yakatenderedza kuita kuti Hupenyu Hwakanaka huve chokwadi
Sonah Lee, Musoro weKushambadzira kuLG muBrazil, achitsanangura "Hatiite Hupenyu Hunake, iwe unoita".
Kaká se LG influencer 5d2115
Pamusoro pekubuda pachena pamusoro pechirongwa chemushandirapamwe "Hupenyu Hwakanaka neTarisiro", LG's Head of Marketing, Sonah Lee, akazivisa aimbove mutambi wenhabvu Kaká semumiriri mutsva weLG mumushandirapamwe, kuwedzera kudyidzana ne20 influencers izvo zvichabatsira muzvinabhizinesi uye aimbove mutambi kuparadzira hunhu hwemushandirapamwe mutsva.
Ndiri kufara zvikuru kutanga rwendo rutsva urwu semumiriri weLG. Ndinotenda kuti, sezvakangoita munhabvu, hupenyu hwakazara nematambudziko nemikana. Chakavanzika ndechekutenda munyaya yedu uye kuenderera mberi netarisiro. 'Tenda munyaya yako! Upenyu Hwakanaka.' Izvi ndizvo zvandinoda kugovera nemunhu wese
Kaká, nezvekudyidzana kwake neLG mumushandirapamwe, kuburikidza nekuburitswa kwenhau
Sonah Lee zvakakosha Kaka semucherechedzo nekuda kwenyaya yake yekukunda hudiki, kutsunga uye kuzvipira, kuve mumwe wevanhu vane mukurumbira pakati pevechidiki vane makore gumi nemapfumbamwe kusvika makumi matatu nemaviri, vane mutoro wenguva dzinoshamisa munhabvu, sekuhwina Mukombe weNyika we19 uye kuhwina FIFA World. Mutambi Wegore uye nekuve a “Kutendeseka uye pasina kupokana”, pamusoro pekubatana nezvigadzirwa zvekutanga uye hukama hurefu hwe LG neSão Paulo Futebol Clube, ruramisa sarudzo yayo muchikamu chitsva ichi.
Wafungei nezve new positioning LG nemushandirapamwe “Upenyu Hunofadza Nokuva Netarisiro”? Yakaunza kukosha kukuru kune brand? Zvisiye pano mumacomments!
Onawo
LG Música em Movimento mushandirapamwe unosimudzira mutsara wevatauri veBluetooth kuGeneration Z
LG inoratidza nyika yekutanga isina waya TV paCASACOR 2024
Kunobva: LG, Nielsen IQ
Yakaongororwa na Victor Pacheco musi wa04/09/2024.
