Magazini Luiza's purofiti inowira 89% muchikamu che3; e-commerce inomira pachena 74q10

Pasinei nekubudirira kwese gore rapfuura, purofiti yekambani Luiza Magazini yakaratidza kudonha kweanenge 90% muchikamu chechitatu patakaita kuenzanisa nenguva yakafanana gore rapfuura. Nekudaro, izvi hazvireve kuti kutengesa kwakadonha, pane zvinopesana: kambani yakatengesa zvakanyanya muna 2021, ine e-commerce sesosi yayo huru yemari. Pakuita kuenzanisa pakati pa2020 negore razvino, pakanga paine kukura kwe12%. 4f1r25

Kudonha kwepurofiti kunogona kutsanangurwa nesarudzo yakaderera yevanhu yekutenga muzvitoro zveMagazine Luiza, sezvo kunyangwe zvave hombe painternet, zvivakwa izvi zvichiri kuita zvakanangana nemuhoro wekambani. Nzwisisa zvese zvese nezve purofiti ye Magalu pari zvino.

Yese kutengesa inokura 12%, kunyangwe kudonha kwaMagazine Luiza mupurofiti 6j185p

Pakuenzanisa nedata kubva muchikamu chechitatu chegore rapfuura, yaive nguva apo vanhu vazhinji vaitenga pamhepo nekuda kwekuvharwa kwezvitoro, pakanga paine kudonha kwe89% mupurofiti yekambani. Luiza Magazini. Kana pakati paChikunguru naGunyana 2020, kambani yakaita purofiti yeR$215,9 miriyoni, kukosha uku kwaive R$22,6 miriyoni mugore razvino.

Vanhu vazhinji vanogona kufungidzira kuti izvi zvakakonzerwa nekudonha, uko chokwadi, kambani yakamira kuve nekutengesa kwakawanda muzvitoro zvayo. Asi zvinozoitika kuti kutengesa muchikamu chechitatu cha2021, kutengesa kwaive ne12% yakakwira kupfuura nguva imwecheteyo gore rapfuura.

Kutaura nezve isingadzokororwe purofiti, iyo inogona kubva pakudzokorora chikwereti, kubvumirana, nezvimwe, iyo Luiza Magazini wakawana purofiti muchikamu chechitatu cha2021 (iyo mari yakanyatso kunyorwa seyakawanwa mushure mezvidzikiso zvese) yeR$143,5 miriyoni. Ukoshi uhwu hwakaderera ne30,5% pane zvakanyorwa nekambani munguva yakapfuura, payakasvika R$206 miriyoni mupurofiti.

Gore rapfuura rinogona kutariswa segore rekugadziridzwa kukuru kune vese vatengi, uko vanhu vazhinji vaive vasina sarudzo ipapo vaive vachisarudza kutenga online. Iyo huru "boom" ye e-zvokutengeserana kazhinji, zvaive zvakakosha kuitira kuti vatengesi vaisafanira kuvhara mikova yavo uye kuenda kumusika wedhijitari kwaive kunofanirwa.

E-commerce yainyanya kushandiswa nevatengi vekambani 3s2b2f

Pasinei nepurofiti kubva Luiza Magazini Taratidza kudonha kweanenge 90% patakaita kuenzanisa pakati pechikamu chechitatu cha2020 na2021, zvinogona kunzi kambani yaive nekutengesa kwakawanda mugore razvino. Kuwedzera kutengesa kwakazara, kutaura nezvezvitoro zvenyama uye nzvimbo dzechokwadi, kune kukura kwe12%. Muna 2020, iyo Luiza Magazini yakakura ne148% nekuda kwevanhu vazhinji vari kutenga zvakawanda online.

Tichitarisa data regore rino, kambani ine purofiti yeR$13,8 bhiriyoni panzira dzese dzekutengesa dziripo pamusika (zvitoro zvenyama nemisika ine masheya avo). Rangarira isu takataura kuti vanhu vava kutenga zvakawanda online? O Luiza Magazini Inozivawo izvi uye yakaona madhijitari ayo ekutengesa R$10 bhiriyoni kekutanga munhoroondo. Iyi kambani chiteshi inotomiririra 72,46% yezvose zvinotengeswa uye yakakura ne22%.

Vatengi vakatenga pamhepo vari kudzoka pakutenga madhijitari chaizvo nekuda kwekuita uye avo vasati vazviita vachiri kubuda kekutanga nekuda kwemabhenefiti.

o Luiza Magazini yakataurawo kuti zvitoro zvayo zvepanyama zvakadzikira 8% mukutengesa zvichienzaniswa ne2019, patakanga tisati tasangana nedenda. Chiito cheveruzhinji ichi chakakonzerawo kudonha kwepurofiti yekambani, sezvo iriyo nzvimbo huru inotengwa nevanhu vanotambira mari shoma.

"Zvakaitika mukuita kwaive kubuda kwechipiri chedenda nemamiriro ezvinhu akaoma zvikuru ehupfumi angangoenderera mberi."

Iyo EBTIDA yekambani yakadonhawo ne37,5% mukuenzanisa kwegore 393x4q

Sezvo data richimiririra mhedzisiro yekushanda kwekambani, isu takavewo nekudonha muna 2021, tichishandisa ruzivo kubva gore rapfuura sehwaro. Iyo inonziwo mihoro pamberi pemubereko, mutero, kudzikira uye amortization, iyo EBITDA do Luiza Magazini yakaratidza kudonha kwe37,5% zvichienzaniswa ne2020.

Mukuita, uyu ndiwo muganho unoshandiswa kuita kuti makambani azive chokwadi chavo uye kuti mari yese inogona kubhadharwa zvichienderana nemari inowanikwa mukambani. Pasinei nehuwandu husina kunaka mugore nekutengesa kwakawanda, Magazine Luiza ichine chikamu chikuru chemusika. Zvakakodzera kutaura kuti kana kambani ine a EBITDA zvakaipa, kune matambudziko makuru ekutarisira. Izvo zvisiri izvo Luiza Magazini, kunyange ikozvino.

Kubudirira kwekutenga online 5s3f3l

Dai wanga usiri mumwe wevanhu vakaita kutenga kwekutanga online muna 2020, iwe zvechokwadi unoziva mumwe munhu akapfuura neizvi. Gore rakapera, the e-zvokutengeserana kazhinji kacho zvakapfuura nomuwedzero chaiyoiyo, kusvika nhamba dzisina kumboonekwa munhau yayo yose. Kungori paBlack Friday, zuva guru rekutengesa rinotarisira kutengesa kwemapato ekupera kwegore, zvinofungidzirwa kuti pakanga paine purofiti yeR $ 5,1 bhiriyoni muBrazil chete. Kukura kwe31% zvichienzaniswa ne2019.

Pasinei neizvi, VIA, iyo inokwikwidza Magalu uye muridzi wezvitoro zvikuru zvakadai Dzimba dzeBahia e Point, yakakundikanawo kuchengetedza purofiti yakakwira muchikamu chechitatu che2021 zvichienzaniswa nenguva yakafanana gore rapfuura. Kambani iyi yakarasikirwa nemamiriyoni mazana matanhatu nemakumi matatu nemasere emadhora, nemasheya ayo akavhara pasi gumi nemaviri%.

Makambani ikozvino anofanirwa kuita kuti aite nzira dzemadhijitari, ayo ave kusarudzwa zvakanyanya nevatengi, arambe achikura. Muchokwadi, izvi zvave kutoitika, kwatiri kutoona kukwidziridzwa kwakawanda kunongotarisana nedhijitari sphere.

NeBlack Friday 2021 yaswedera uye mamwe mabiko ekupera kwegore "kugogodza pamusuwo", tinogona kungomirira kuti zvese izvi zvipfuure uye kana makambani achave nemhedzisiro yakanaka. Mumwedzi miviri yekupedzisira yegore rino, unoda kutenga zvakawanda munzvimbo dzemuviri kana dzedhijitari? Comment nesu!

Onawo 452x3n

Unoziva here kuti muna Chivabvu gore rino, zvakaziviswa kuti Magazini Luiza iri pamusoro pekukosha chizvarwar? Nzwisisa izvi izvozvi:

Magazine Luiza inotungamira kukosha kwechizvarwa chinzvimbo, nekudzoka kwe226% pagore

Source: Kukosha kwehupfumi, O Globo, Info Mari e Mari yako