The 2m2k3r
Iro basa rakapa zvakawanda zvekutaura mumakore achangopfuura - uye ndiani anoziva kana ndikagona kutaura mumakore gumi apfuura - vagadziri vezvemukati uye vezvenhau vezvenhau. Vanhu vane peji ine zvemazuva ese, ingave kubva mitambo, Moda, zvokudya, mararamiro kana kuti chingava chidzidzo chipi, nderimwe remabasa anonyanya kutariswa nhasi. Asi zvine pundutso here sezvazvinoratidzika? Sezviri pachena hongu, kubva kufanotaura kweiyo musiki ehupfumi yegore rino 2023 inokurudzira. 3y103w
Mapuratifomu anoda kusimbisa zvisungo 3i6d53
Imwe yemakosi makuru ekuwana mari yevagadziri muna 2022 yaive ads YouTube - zviziviso izvo zvinoridzwa patinoona vhidhiyo. Kusanganisira chikamu chevhidhiyo chipfupi chepuratifomu, iyo zvikabudura, varikukwanisawo kukwidza imwe mari kune ava vanogadzira zvemukati. Izvi zvese kuburikidza neYouTube Partner Chirongwa - zvakare inozivikanwa neChirungu acronym YPP. Gore rino zvichagoneka kuti vamwe vanogadzira zvemukati vasaine chirongwa ichi.
Kusvika ikoko kunogona kuita basa rakawanda, sezvo zvisina kukwana kunyoresa, asiwo kusvika zvishoma 1.000 vanyoreri uye mamirioni gumi maonero pamavhidhiyo akaburitswa paShorts — zvese izvi mukati memazuva makumi mapfumbamwe. Kana yangopinda muYouTube Partner Chirongwa, musiki anenge aine 45% kubva pamari inogadzirwa nemari yekushambadza kubva kumavhidhiyo ako.
Izvi zvinodikanwa zvinogona kunetsa, sezvo mavhidhiyo mapfupi achizivikanwa nekunetseka kwavo mukuita mari. O TikTok semuenzaniso, kune Fund yeVagadziri, chikuva chinobhadhara vagadziri vemukati, uye yakanyora mari ye US $ 200 miriyoni mukota yekupedzisira ye2020. Chinangwa chesocial network ndechekuwedzera nhamba iyi kusvika US $ 1 bhiriyoni muUnited States mumakore matatu anotevera uye zvakapetwa kaviri pasi rose.
Mari yakawanda inobatanidzwa, huh? Asi ichiri chidimbu cheiyo iceberg: iyo YouTube yakabhadhara vagadziri vemukati kupfuura US $ 30 bhiriyoni mumari yekushambadza mumakore matatu apfuura. Uye kunyangwe manhamba aya achiita seanokatyamadza kubva kumapuratifomu aanoshanda paari, iyi haisati iriyo yega sosi yemari yevagadziri vemukati. Vanonyanya kufarirwa vagadziri veTikTok vanotoita mari yakawanda kubva mukushambadzira uye mimwe mikana yekunze-papuratifomu pane kubva kumavhidhiyo pachawo.
O TikTok Yakaratidza kuti ndiyo inonyanya kuwanikwa pasocial network munguva pfupi yapfuura - kunyangwe isingaite kukwikwidza nevamwe vari muchikamu chimwe chete. Instagram, Snapchat e YouTube Vanoita zvese zvavanogona kuti vasvike pane iyi social network itsva, kunyangwe kuti vadaro vanotoda kuikopa. Nekudaro, kana zvasvika pamari, panogona kuve nekuda, uye sezvo YouTube yakaburitsa mari yakawanda yevagadziri, ikozvino pane imwe mhando yekumanikidza iyo TikTok ichafanirwa kutambudzika.
Investors mune yakazara 4x1d20
Uye sezvo pasina munhu anoda kupotsa chero mukana wekuita mari, kunyanya nemikana iyi neinternet uye masocial network, kune vanhu vazhinji kunze uko vanodyara mari - zvakanyanya - mumutambo uyu. Trending matekinoroji akafanana inteligência chakagadzirwa ou web3 gamuchira kutariswa kwakawanda kubva kune vanoisa mari, uye izvi hazvina kusiyana nevagadziri vemukati.
Maererano nedata kubva ku Crunchbase, pakave nekudonha kwekubatsira kwevagadziri vezvemukati muzvikamu zvekutanga zve2022: US $ 343,2 mamiriyoni muchikamu chekutanga, US $ 336 mamiriyoni mune yechipiri trimester uye US $ 110,2 mamiriyoni muchikamu chechitatu. Pasinei nenhamba iri kuderera, izvi zvimwe hazvisi chiratidzo chekuti nzvimbo iri kuderera, asi kuti indasitiri iri kugadzirisa kune yakawandisa mari, kunyanya kana vachiona kuti kune mari inotungamirwa kune vanogadzira vasingadi mari iyoyo.
Muna 2021, gore iro venture capital yakayerera yakawanda, pakanga paine vanhu vakati kune akawanda ekugadzira ehupfumi ekutanga pane vanogadzira ivo pachavo. Asi iri idambudziko kune vatengesi, kwete yevagadziri vezvinyorwa, vazhinji vavo vanoshanda vasingatombofungi nezvezvinoitika ki kwezviitiko. Izvi zvinova chiratidzo chenzvimbo inokurudzira vatengesi vetekinoroji yakakura vasina ruzivo chairwo kuyedza kugadzirisa matambudziko munzvimbo yavasinganzwisisi zvakanyanya uye, semhedzisiro yeizvi, nzvimbo inopedzisira yazara. .
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Kunyange zvazvo hupfumi hwevasiki huri kutambura nevashambadziri, avo vari kugadzira zvinyorwa zvavo zuva nezuva kune vateveri vavo vanoramba vachiwana mari nenzira iyo vateereri vavo vasingaone ... zvishoma kwete izvo zvakajeka. Imwe nzira yevagadziri ava kutanga kwavanozvigadzira ivo pachavo, senge Jellysmack, Spotting e Yakasikwa Juice, kubva kune vasiki vekunze. Ivo vanopa mari pachine nguva mukutsinhana kwechinguvana chekare chemusiki YouTube kabhuku, zvichireva kuti iyi yekutanga inogona kuwana mari yese yekushambadzira inogadzirwa nemavhidhiyo aya.
Aya matanho anoshanda nenzira yakafanana kumakambani anobata neveventure capital: ivo dyara mune vanogadzira zvemukati kuti vanonzwisisa kuti, maererano nemamiriro avo ezvinhu, mari yakanga yaiswa inogona kuvandudzwa uye kuunza imwe purofiti, zvichiita kuti mapato maviri awane neimwe nzira. Sezvo iyi yese inzvimbo nyowani, zvakakosha kuti vagadziri uye vanotanga vagare vachiziva nezvenjodzi nenjodzi.
Strategies ye2023 1r1e27
Nezvese zvataurwa, vamwe vanogadzira zvemukati uye vanoisa mari vatanga kuseta zvimwe zvibodzwa zvegore rino, vachivavarira kuwedzera mari yavo nemaitiro akasiyana. Chiratidzo chemusika uyu ndewe multidisciplinary, kwete kungotarisa kugadzira zvemukati pachayo, asi pane zvakati wandei zvinhu zvinobatsira kuchengetedza hutano hwemusika uyu. Tarisa chii mazita makuru mukugadzirwa kwezvinhu vari kufunga nezvehupfumi hwenzvimbo ino gore rino:
Wedzera muhuwandu hwevagadziri vezvinyorwa 5n5n63
Muvambi wekambani yekutarisira tarenda Kensington Grey, Shannae Ingleton Smith, inonzwisisa kuti TikTok yaizokwanisa kukwezva yakawedzera chizvarwa X uye vagadziri vemireniyumu, sezvo chikuva chiri kuramba chichiwedzera muna 2023.
Gen Z icharamba ichipenya uye iine nguva yayo, asi isu tichatanga kuona dzimwe nyeredzi huru dziri kusimukira dzisina kumbobvira dzabudirira kana hombe pa Instagram kana YouTube kare, avo vachatanga kubva pakatanga paTikTok vova vakanyanya. - nyeredzi huru
Shannae Ingleton Smith, mubatsiri wekambani yekutarisira tarenda Kensington Grey
zvino mira lia haberman, purofesa anoshamwaridzana wekushambadzira kuUCLA Extension, mamiriro acho anotaridzika zvakanyanya kuvimbisa paYouTube:
Muna 2023, ndinofunga tichaona rekodhi nhamba yevagadziri vachizivikanwa seYouTubers kekutanga. Shorts yakadzikisa chipingamupinyi chekupinda kwevagadziri vasina kumbobvira vazviona sechikamu cheiyi ecosystem, uye kuwedzerwa kweGoogle AdSense kubhadhara kwemavhidhiyo mapfupi kunoita kuti chikuva chiwedzere kukwezva. Kune vagadziri vane hunyanzvi, YouTube parizvino ndiyo yakanakisa kubheja kwemari inoenderera kuburikidza neinofanotaurwa yekugovera zvemukati.
Lia Haberman, anoshamwaridzana purofesa wekushambadzira kuUCLA Extension
Muvambi wekambani yekutarisira tarenda One Day Entertainment, Zack Honarvar, inofungidzira mamiriro ezvinhu umo vanogadzira zvemukati vanohaya zvikwata zvakakura zvekugadzira uye mabhizinesi anodzokera mubudiriro. Muzvinabhizinesi achiri kutenda kuti pane mukana wekudzokera kunzira yekare yekugadzira vlogs paYouTube, ichiunza iyo nostalgia chinhu semubatanidzwa kune ava vagadziri.
Enda kupfuura mafoto nemavhidhiyo mapfupi 71674b
Darren Lachtman, mubatsiri wekambani yekugadzira dhijitari Brat, anotenda kuti vagadziri vanoshanda nevanopfuura mavhidhiyo mapfupi uye mapikicha vanosungirwa kubudirira zvakanyanya. Avo vanoramba vachiongorora podcasts, semuenzaniso, vanogona kunge vaine imwe nzvimbo yemukana.
Isu tichaenderera mberi nekuona shanduko kubva kuodhiyo chete kune mamwe 'vodcast' zvigadzirwa sevagadziri vanosanganisa odhiyo nevhidhiyo. Iyi fomati inobvumira vagadziri kutumira izvo zvakafanana zvirimo pamapuratifomu akawanda.
Darren Lachtman, mubatsiri-muvambi wekambani yekugadzira dhijitari Brat
Nhepfenyuro dzepamoyo dzinofarirwawo zvikuru muindastiri iyi. Muvambi wekutanga Clara, Christen Nino de Guzman, ane chivimbo mune iyi nzira yekukurukurirana.
Pandakashanda kuTikTok, kutenderera kwepamoyo kwaive kwakakura kune yeChinese vhezheni yeTikTok uye vaifarira kuona akawanda maitiro ekutanga kuChina uye iyo US yakatevera mushure menguva pfupi. Livestreams inoda hunyanzvi hwakasiyana uye matarenda pane kungoisa mufananidzo wakakwana kana kunyora makumi maviri-sekondi mimhanzi vhidhiyo.
Christen Nino de Guzman, muvambi wekutanga Clara
Julian Andrew, muvambi weanopesvedzera tarenda manejimendi kambani Talentiish, anobvumirana uye anowedzera kuti hupenyu inzira yehunyanzvi yekubata kutarisa kwevateereri vako.
Vagadziri vanogona kugara vachirarama kwemaawa pakupera vanozotanga kuita zvakanaka nekuti zvinopfuura kungobhurawuza zvirimo. Vanhu vanoda zvemukati menguva refu, saka kungochengeta pfungwa dzemumwe munhu dzichirarama zvinozoita maitiro muna 2023.
Julian Andrew, muvambi weanopesvedzera tarenda manejimendi kambani Talentiish
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Muna 2022, kudzingwa kwaive nehukama hwakanyanya nehupfumi hwevagadziri vezvemukati, sezvo makambani akaita seJellysmack naPatreon akadavidza kudzikira kwehupfumi nekudzinga vashandi. Nick Chen, muvambi wemusiki wekutanga kuita mari Pico, akataura kuti izvi zvakaipa zvinokanganisa kutanga zvinosiririsa zvichaenderera muna 2023 uye zvinogona kutowedzera.
Vazhinji vagadziri vekutanga vanofa. Venture capitalists vanofunga kuti ino haisi nguva yekubheja pahupfumi hwevasiki, saka mwedzi mipfumbamwe inotevera ichave yakaoma. Ini ndinofunga tichadzoka neZuva reVashandi kana vanotanga vanogona kumirira kusvika panguva iyoyo kuti vawane mari.
Nick Chen, muvambi wePico
Uye fungidziro iyi yakagovaniswa nemuvambi weAmerican Influencer Council, Qianna Smith Bruneteau, uyo anotenda zvakare kuti vamwe vanogadzira zvemukati vanotanga vanogona kusangana nenguva dzakasimba gore rino.
Vazhinji vavo vanozoshaya mari nekuti vakakwidza mari dzekupenga dzavasingakwanise kuchengeta uye vazhinji vavo vanonetsekana kuwana kunyange base base.
Qianna Smith Bruneteau, American Influencer Council
Zvinogoneka mafungu ekubatanidza 64m38
Imwe yemhinduro kuti hupfumi hwevagadziri vezvemukati urarame kungave kubatanidzwa kwemakambani kana kutanga, uye kubatanidzwa uku kunogona kuitika zvakanyanya mumwedzi iri kuuya ya2023.
Kukosheswa kwakaderera uye kuwanda kunoreva kuti zvakawanda zvekutora tarisiro zvinobudirira 'pakutengesa'. Nekuda kweizvozvo, vanowana vemasangano vakaita semafemu equity akazvimirira achine imwe mari yekushandisa anozotanga kuwana epakati-kusvika-makuru evasiki ekutanga nemitengo yakakwira zvakanyanya uye zvakanakira.
Alex Zirin, anobatana mukubvunzana nekambani RockWater Industries
Avi Gandhi anova muvambi wekambani yekubvunzurudza Partner with Creators, ane ziso rake pane yakazara niches muhupfumi hwechikamu, senge fintechs yevagadziri vemukati uye makambani anoshandisa zvakanyanya chinongedzo mubio kuita kutengesa kana kubata vateereri vavo.
Padivi remusiki, pane zvakawanda zvingasarudzwa. Mikana yekuti vasarudze sevhisi yako - kana chero imwe sevhisi - inoerekana yadzikira, uye dzimwe nguva havatombosarudze sevhisi nekuti inova yakawandisa kumutengi.
Avi Gandhi, muvambi wekambani yekubvunza Partner neVagadziri
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