The 2m2k3r
Muchiitiko chakaitwa pamberi pekutanga kwe Black Friday 2023kana Google Brazil vakakoka vatapi venhau kuti vaburitse izvo vatengi vari kunyanya kutsvaga zuva guru rekusimudzira risati rasvika. Kutevera nguva yekupisa kwakanyanya uye kudzimwa kwemagetsi muBrazil yese, vanhu vazhinji vari kutsvaga zvinhu zvinounza mazuva anodziya kwemakore ari kuuya. Ona zvese zvinozivikanwa uye kuti kambani yakaita sei kumisa scams mu google Shopping. 1d4i4s
Mhedzisiro yekupisa pakutenga 1471k
Hawakanga usiri iwe chete waitsvaga zvinhu kuti zvimire kutonhora kwakanyanya muBrazil yose: mukati mevhiki ye Black Friday 2023, iyo inoitika zviri pamutemo musi waNovember 24, vanhu vazhinji vari kutsvaga zvitsva zvemhepo, mafeni uye zvimwe zvigadzirwa zvinounza manzwiro ekupisa kwakadzika kumashure.
Nekukwira kwe tembiricha uye Black Friday yasvika, maBrazilians ari kutsvaga zvinhu zvine chekuita nekupisa, senge maair conditioner, mafeni, air circulators, air conditioners nezvimwe midziyo yemumba.
Kuburikidza nekutevera kunoitwa kubva Svondo kusvika China, mazwi pamusoro pemidziyo iyi aive mukati mepamusoro gumi akatsvakwa zvakanyanya uye nekudzvanya pakutsvaga. Google. Vakawanawo mukurumbira uye makambani ane zvinhu zvinodzivirira kupisa mumasheya avo akatora mukana wekupisa kwakanyanya kuita purofiti. Ona iyo data yakazara:
Domingo
| Mitemo | Indexed clicks |
| Portable air conditioning | 100 |
| Air conditioning | 93 |
| Feni | 85 |
| Donhodzo remhepo | 55 |
| iPhone 13 | 52 |
| Inverter air conditioning | 52 |
| PS5 | 47 |
| Firiji | 43 |
| Mhepo fryer | 41 |
| iPhone 14 | 38 |
Muvhuro
| Mitemo | Indexed clicks |
| iPhone 13 | 100 |
| PS5 | 87 |
| Air conditioning | 85 |
| iPhone 14 | 80 |
| Mhepo fryer | 78 |
| Firiji | 71 |
| Feni | 64 |
| Portable air conditioning | 63 |
| Dreamcast 5 | 62 |
| Wadhiropu kaviri | 59 |
Chipiri
| Mitemo | Indexed clicks |
| iPhone 13 | 100 |
| iPhone 14 | 77 |
| Mhepo fryer | 74 |
| PS5 | 73 |
| Firiji | 68 |
| Air conditioning | 65 |
| Feni | 64 |
| iPhone 11 | 56 |
| Dreamcast 5 | 53 |
| Wadhiropu kaviri | 51 |
Chitatu
| Mitemo | Indexed clicks |
| iPhone 13 | 100 |
| iPhone 14 | 93 |
| Mhepo fryer | 79 |
| Feni | 73 |
| Firiji | 68 |
| PS5 | 64 |
| Air conditioning | 55 |
| iPhone 11 | 52 |
| Dreamcast 5 | 49 |
| Portable air conditioning | 47 |
Apo patinopinda muzvikamu zvakasiyana, zvinokwanisikawo kuona kuti zvinhu zvinopisa kupisa zviri kubudirira. MuPet Items, the iced rug iyo inogona kutengwa kubva kuR$79,99 paMagazine Luiza, ndiyo yaive temu yakadzvanywa zvakanyanya svondo rino, uye yakakura ne25% kubva Chipiri kusvika Chitatu. Mumubhedha, Bhodhi uye Bath, iyo jira rekutonhodza chaive chechina chakanyanya kudzvanywa panguva iyi, uye kudzvanya pa deodorant kwakakurawo (+23%).
Mumaawa makumi maviri nemana apfuura, mibvunzo ye sunscreen (+ 24%) yakawedzerawo. Chimwe chishuwo ndechekufarira kukuru kwemaBrazilians mumajenareta emagetsi. Kubva Muvhuro kusvika Chipiri, chigadzirwa chaive chechitatu chakanyanya kudzvanywa muchikamu cheKumba & Kuvaka.
Gleydys Salvanha, mutungamiriri weBusiness Retail kuGoogle Brazil, akasimbisa kuti pakanga pasina kumbonyanya kutsvaga zvinhu zvinopisa kupisa munguva yezhizha. Black Friday semuna 2023. Ehe, izvi zvakakonzerwa nekushanduka kwemamiriro ekunze, asi zvine chokwadi kuti denda reCCIDID-19 rakaitawo kuti vatengi vave nechivimbo chakawanda mukutenga online, sezvo iyi yaive iyo yega chiteshi chaivepo kwenguva yakareba.
Google ipuratifomu iyo maBrazilians anotsvaga ruzivo nezve zvigadzirwa zvekutenga paBlack Friday. Uye iri repakati basa repuratifomu muhupenyu hwevanhu rinotitendera kuti tive nethermometer pakutenga zvinangwa. Gore rino, mamiriro ekupisa kwepamusoro akawedzera kufarira muzvigadzirwa muchikamu cheMhepo uye Ventilation, achivhura mumwe mukana kune vatengesi.
Gleydys Salvanha, Director weRetail Business paGoogle Brazil.
Kuda kwemutengo-kubatsirwa 1g28
Gore ra2022 uye kutanga kwa2023 rakaratidzwa nekudzoreredza kwehupfumi uye kuvimba kukuru mukutenga online, uyo akamirira kukwidziridzwa kwemangwanani uye zuva rese raNovember 24. Kunyange zvazvo mitengo yakaderera ichiri kuonekwa sechinhu chakakosha, 93% yevanhu vachiri kutarisa kuti chigadzirwa / magetsi / chigadziro chichaunza sei zvikomborero munguva refu.
Zvakaratidzwawo kuti 53% yevanhu vakabvunzurudzwa muna Chikunguru 2023 vakaitwa Offerwise, mutungamiri mukuru mukuwana ruzivo muLatin America, vari kutsvaga kukwidziridzwa kwechigadzirwa paGoogle Shopping. Pavanhu ava, 51% yavo inovimba neGoogle sepuratifomu yakanaka yekutsvaga zvavanoda uye kudzivirira hutsotsi hunoonekwa pane mamwe masocial network, akadai seFacebook ne Instagram.
Paavhareji, mutengi wega wega ane chishuwo chekutenga zvigadzirwa kubva kanenge mana akasiyana mapoka. Zvakaziviswa kuti mushure memidziyo yemumba uye zvishongedzo zvinobatsira nekupisa kwakanyanya, mapoka akatsvakwa zvakanyanya aive:
- Zvipfeko uye zvishandiso: 35%;
- Shangu: 30%;
- Midziyo yemumba: 30%;
- smartphones: 28%;
- Midziyo yemumba: 27%;
- Zvipfeko zvemitambo uye shangu: 25%;
- Perfumes: 23%.
Sezvo munhu wega wega aine zvaanoda uye zvaanoda, Google ine pfungwa yekuti “Kune Wese Mutengi, Black Friday“. Izvi zvinoitika kuburikidza nekurudziro zvichibva pane zvakaongororwa gore rose. Zvakakodzera kuyeuka kuti kubvira Gumiguru 2023, iyo google Shopping inogona kuratidza ruzivo rwekusiyanisa zvinhu pakati pevatengi.
Black Friday Room e2y6y
Munguva dzakakosha dzakadai seZuva raamai, Zuva raBaba, Black Friday uye mhemberero dzekupera kwegore, Google Brazil inoita zvirongwa zvebasa kumakambani anoshambadza pachikuva chayo. Zvikwata zvehunyanzvi zvinogona kupa:
- Tsigiro mune bhizinesi zano remakambani;
- Kukwirisa bhajeti mumakampani eGoogle;
- Zvigadzirwa zvakanakisisa maitiro;
- Real-time ;
- Kugadzira mikana muzvikamu zvakawanda.
A Black Friday Room do Google ine zvikamu zviviri: chimwe chekushandira makambani makuru uye chimwe chekushandira makambani madiki neari pakati nepakati. Iyo hurongwa ndeye kuti ishandiswe panguva ye23, 24th uye 27th (Cyber Mbudzi), neruzivo rwakatumirwa munguva chaiyo.
Isu tinogadzira madhibhodhi anotarisisa maitiro ekutenga zvichienderana nekutsvaga kweBrazil pamapuratifomu eGoogle, kusanganisira Kutsvaga neGoogle Shopping. Izvi zvakakosha kuti makambani agadzirise marongero avo ekushambadzira munguva chaiyo zvichibva paruzivo rwemaitiro evatengi uye kuwana mhedzisiro yakanaka.
André Silva, maneja weinjiniya (gTech) paGoogle Brazil
Danho rekubatanidza zvikwata kubva muzvikamu zvakasiyana raive zano kubva Google Brazil uye, kusvika nhasi, nyika yedu chete ndiyo ine imwe yakadai. Dambudziko rekuiendesa kunyika dzakaita seUSA nderekuti zororo rekutenda rakakosha seKisimusi yekuBrazil, saka zvikwata zvinowana zororo reChina zvodzoka neMuvhuro chete.
Pasina muripo wekuwedzera, makambani anoshandirwa neBlack Friday Kamuri anosarudzwa neGoogle pachayo zvichienderana nehukuru hwekudyara kwavo mumishandirapamwe paGoogle Shopping uye Google Ads. Hapana imwe mari yekuwedzera yekugamuchira ruzivo nezve izvo zviri kunyanya kutsvakwa uye kugamuchira rutsigiro.
Nzira yekudzivirira sei Black Friday scams 73n6c
Kunyangwe kuve chikuva chinowanikwa nyore chekutsvaga mitengo inokwanisika, tinoziva kuti iyo google Shopping Inoshandiswa zvakanyanya nematsotsi kusimudzira mawebhusaiti emanyepo ane chinangwa chikuru chekutora mari kubva kune vasina hanya. Vakuru veGoogle Brazil vakasimbisa kuti kambani inoziva kuti izvi zvinoitika uye inoedza kudzivirira scams kubva kunyoreswa zvakanyanya sezvinobvira, kuburikidza nebasa rakawanda remukati.
Pamapuratifomu eGoogle, tine mitemo inorambidza kushandiswa kwekushambadza muhutsotsi, asi hazvizogoneki nguva dzose kuzviona zvese zvisati zvaenda. Tinoziva kuti hazvibviri kudzivirira 100% yehutsotsi, sezvo vanyengeri ava vanogara vachishandisa nzira itsva dzekubira mumhando dzavo dzakasiyana-siyana.
Iyo kambani yakaratidza izvozvo, kana kune chero kushambadzira kunofungidzirwa kunoonekwa pa google Shopping, mushandisi anogona kutumira mushumo kuitira kuti kuongorora kwemukati kuitwe. Kana izvi zvaitwa, iyo inogona scam ad inobviswa paGoogle papuratifomu kudzamara ongororo yaitwa. Kana iyo scam ikapupurirwa, iyo ad inorambidzwa.
O showmetech Pane chinyorwa chakazara pamusoro nzira yekuzvidzivirira kubva kune scams paBlack Friday, iva nechokwadi chekuzviongorora. Chii chaunonyanya kuda kutenga pahusiku hukuru hwekutengesa? Tiudze mashoko!
Onawo
Black Friday 2023: Zvese zvaunoda kuti uzive kuti utore mukana wezuva
Yakaongororwa na Glaucon Vital musi wa24/11/23.
