The 2m2k3r
- Mushure mezvose, chii makiki? Nei achikosha?
- Mhando dzemakuki marongero: maitiro ekusarudza
- Kuchengetedzeka kwakajairwa uye cookie vanopa: mimwe mienzaniso
- Yakavanzika mutemo uye kushandiswa kwemakuki ekushambadzira mukushambadzira
- General Dhata Dziviriro Mutemo: ona izvo mutemo une chekuita nemakuki
- Sei makuki anogona kuva nengozi?
- Ramangwana rekiki
- Showmetech zvakavanzika mutemo
Kana iwe wakambotenga online, kuwana chinyorwa pawebhusaiti, kana kutoshanyira peji rekambani, wakasangana neyakajairwa skrini: 🍪 marongero. Cookies 🍪. Izvo zvakakosha pakufamba kwedu, asi zvinomutsa kusahadzika nezve mashandiro avanoita uye matorero avanoita data redu kana vachiwana aya mapeji, pamwe nemimwe mibvunzo. Pano, iwe unogona kuona kuti gadziriso yega yega inoita sei uye kuti ungasarudza sei pakati pezvisarudzo zviripo. Handeyi: 3i4bi
Mushure mezvose, chii makiki? Nei achikosha? 2p2b3u
Iwo mawebhusaiti awaona munhanganyaya yechinyorwa ichi uye akati wandei mamwe anofanirwa kurekodha data nezve vanhu vanoshanyira mapeji avo, kuitira kuti kufamba kuwedzere kugadzikana. Saka, ruzivo rwakadai senzvimbo yako, zvinhu zvaunowedzera kungoro yekutenga online uye kunyangwe nguva yaunowana webhusaiti inogona kubatsira kupa zvirimo zvinonyanya kukosha kwauri: iri ndiro basa rakazadziswa ne. Cookies, kana kuti “mabhisikiti” muchiRungu.
Iwo mameseji mafaera anoshanda kuona mudziyo wako kana uchinge wabatana netiweki. Sezvo ivo vachizadzisa basa rekutora data panguva yechikamu chekushandisa peji rewebhu, vanodanwa Cookies HTTP (acronym ye Hyper Text Transfer Protocol, kana Text Transfer Protocol, mushanduro yemahara). Mune mamwe mazwi, nguva yaunotarisa yakakosha kuti iyi data iunganidzwe uye ichengetwe mubrowser. Nenzira iyi, ichave yakagadzirirwa kana iwe uchitenga muchitoro chepamhepo chesarudzo yako.
Izvo zvakasiyana nemamwe marudzi emafaira e data, akadai Magic Cookies. Vanoshumira mamwe mabasa akasimba ekuchengetedza, sekuwana dhatabhesi, semuenzaniso. Pfungwa iyi yakashanda sehwaro hwekusikwa kwemafaira aya atiri kuona pano: muna 1994, mugadziri. Lou Montulli yakafunga kubatsira supamaketi kuti ipe sevhisi yakareruka, kuderedza mutoro wedata pamaseva.
Mhinduro yakawanikwa naMontulli yakaita kuti saiti isawanikwe neruzivo rwemushandisi. Mushure mechinhu chitsva chaakagadzira, maseva ewebhusaiti anogona kutumira data rekubhurawuza remushandisi wega wega kumabhurawuza, zvichiita kuti zvive nyore kurodha mapeji epamhepo. Kunyangwe mugadziri akagadzira iyo Cookies makore angangoita makumi matatu apfuura, muna 30 chete paakawana patent yehunyanzvi hwekurekodha.
Zvingangodaro kuti zita racho kudzayi kunobva pakushandisa mafaera ekuchengetedza mabasa, sezvo akashanda sekufemerwa. Asi pane imwe mukana wekubva: nyaya yaHansel naGretel. Iwo mavara maviri anorasika pakati pesango pakati perondedzero uye, kuti vawanane, vanoparadzira zvidimbu zvebhisikiti munzira, kuronda nzira yavo. Nenzira iyi, vanodzivirira kurasika, nekuda kwe "Cookies".
Nhasi the Cookies Vanoshanda zvakanyanya kana zvishoma sekuwana risiti yechigadzirwa. Zvichitaurwa zviri nyore: iyo data yakaunganidzwa paunowana webhusaiti inogona kubva kuakaundi yakashandiswa (zita rako renhoroondo, semuenzaniso), kune mamwe mapeji einternet awakamboshanyira; zvino, chitupa chakabatana neruzivo urwu rwakapihwa; Paunongosvika pawebhusaiti yakaunganidza data ine chekuita nekubhurawuza kwako, pane imwe nguva, bhurawuza rinoendesa kune server chiziviso chine chekuita neiyi data yakatochengetwa, kuti ukwanise kurodha zviwanikwa zvinoenderana nekushandisa kwako, uchishandisa Cookies.
Nekudaro, chii chingave chinhu chine njodzi maererano nerudzi urwu rwe data faira chiito chevanhu vane hutsinye, vanogona kutora mukana weiyo Cookies, kunyanya munyaya yegadziriro isina kufanira. Pakupera kwechinyorwa chino, iwe unenge uchiziva nezvenjodzi dzinogona kuitika.
Mhando dzemakuki marongero: maitiro ekusarudza 134z5g
Os Cookies anoongororwa nemabhurawuza vachishandisa mutauro JavaScript, iyo inoshandisa nzira inozivikanwa sezita-value. Chaizvoizvo, iyo browsers shandisa data pairs, umo zita rinoshandiswa kuratidza chaiyo data ine chekuita nemushandisi. Kana ruzivo urwu rwaongororwa, unogona kutangazve kubhurawuza peji inoda kupinda mukati kuti uwane, semuenzaniso.
Kushandiswa uku kunozivikanwa se session istration, kuvandudza kushanda kwepeji. Nenzira iyi, iwe unogara pane saiti, uchikwanisa kushandisa zviwanikwa pasina matambudziko (mushure mezvose, isu hatidi kuisa uye pese patinovhura social network, handiti?). Kune mamwe maviri:
- customization: kushambadzira kwemunhu zvinoenderana nekufamba kwemushandisi, pamwe newebhusaiti zviwanikwa, izvo zvinotanga kupa zvemukati zvinotungamirwa ne Cookies. Iri zano rinoshanda kuti ive nechokwadi chekuti mushandisi anogara pane peji, nekuratidza zvirimo zvingaite sezvinonakidza kwauri.
- Tracking: mawebhusaiti anogona kutarisa zvakaonekwa nevashandisi pane mamwe mapeji einternet, achibvumira masevhisi, zvigadzirwa, nezvimwe kuti zviratidzwe. kuitira kuti vatore pfungwa dzako. Muenzaniso wekushandisa zano iri: nzvimbo dzekutenga dzinogona kutarisa zvawaitarisa kare, kupa chinopihwa zvinoenderana nezvaunofarira.
Nekuwana iyi data rekubhurawuza, vatariri vewebhusaiti vanogona kudzikisa mutengo nekuchengetedza ruzivo urwu, sezvo maseva anogona kubatsira nehurongwa hwekurodha. Aya mafaera anochengetwa kana mapeji achishandiswa, asi hazvireve hazvo kuti ndiani anoona webhusaiti. Naizvozvo, the Cookies inounganidzwa isingazivikanwe, kungo fambisa ruzivo rwemushandisi.
Kuzadzisa idzi nzvimbo dzekuvharira data, ngatitarisei marongero anopihwa nevanopa zvakavanzika mune zvese (Muchinyorwa chinotevera, iwe uchadzidza nezve mamwe masevhisi emhando iyi), kuongorora mhando huru. Zvakanaka kuziva zvimwe zvacho usati wabvuma Cookies, kana iwe uchida kusarudza zvigadziriso zvemafaira aya data. Buda:
- Cookies zvakanyatsodikanwa: ndeaya anobatsira kuwana zviwanikwa zvewebhusaiti, kunyanya kana paine ruzivo rwunoda kuchengetedzwa. Vanobatsira nekuchengetedzwa kwezvinhu zvakakosha kuti uwane peji;
- Cookies kwekuita: ane chinangwa chekuunganidza ruzivo rungave rwune chekuita nekuwana, senge mapeji akashanyirwa newe, mameseji anotumirwa nemawebhusaiti pachawo kune avo vanoawana (senge zviziviso), pakati pemamwe mabasa, kunyanya kushandira kuzivisa mupi wepeji kuti tsvaga zvikanganiso zvinogona kuitika;
- Cookies zvekushanda: ivo vanotsvaga kuona kuti ndeapi maitiro akabatana nemushandisi kana vawana peji, kuunganidza nzvimbo yechishandiso, semuenzaniso. Izvo zvine chekuita nehunhu: kana iwe ukachinja ruvara rwewebhusaiti, saizi yefonti, mavhidhiyo anowanikwa, pakati pezvimwe, izvi. Cookies vanounganidza ruzivo urwu kuti vabate nemusoro sarudzo dzakatoitwa;
- Cookies advertising+ , kana vakanyoresa, nezvimwewo) , pakati pemamwe mabasa ane hukama;
- Cookies yemasocial network+ YouTube mavhidhiyo, semuenzaniso, unganidza Cookies kupuratifomu, saka yako chikafu ikozvino ine zvemukati zvine chekuita nenhau yawanga uchiona kunze kweYouTube pachayo;
- Cookies yakaunganidzwa kubva kuvashandisi/analytics: Aya ndiwo anonyanya kunzwisiswa ekufambisa data mafaera, sezvaanowanikwa mukati memukati peji zviwanikwa, basa rawo nderekuvandudza mashandiro emawebhusaiti panguva ino inonyudza kupinda. Vanogona kushandisa data remushandisi, chero paine chibvumirano, asi, kazhinji, ivo havana kuendeswa kune vechitatu mapato.
Kuchengetedzeka kwakajairwa uye cookie vanopa: mimwe mienzaniso 3v1n23
Zvigadziriso zvinogona kugadzirwa neavo vane basa rewebhusaiti uye nemakambani echitatu-bato. Kazhinji, vanoshanda mumatekinoroji anovimbisa kuchengetedzwa kwedata uye kuvanzika painternet, senge One Trust, iyo ine tsigiro muBrazil. Pane zvakare mukana wekuyambuka-kushandisa Cookies kubva kune mamwe masaiti, senge masocial network, saiti dzekambani, kana vhidhiyo vanopa, senge YouTube.
Kana iri Cookies izvo zvinouya mune ino network scheme, kungwarira kunofanirwa kuitwa. Mafaira anounganidza data rekubhurawuza anogona kugadzirwa kubva pakuona kushambadza nekugona kushandiswa kuteedzera izvo zvaunoshanyira. Panyaya yevanopa, mamiriro acho akasiyana, nekuti zvirongwa zvekuvanzika zvine kutonga izvo zvinoita kuti webhusaiti isanyanya kutsamira paruzivo nezve kubhurawuza kunze kwayo. Ngatidzidze zvakawanda nezvevamwe vavo:
OneTrust 1l2m6c
OneTrust inozvitsanangura sekambani ine mhosva yekuunza hungwaru kune data, ichitsvagawo kukurudzira kuvimba mukushandiswa kwedata. Pamusoro pechinangwa ichi, kambani yekuongorora inosimudzirawo zviito zvine chekuita nekuchengetedzwa kwemafaira ari mugore; ; control in utongi, njodzi uye kutevedza (RCMP) Nenzira iyi, OneTrust chikamu chezvese chengetedzo yeruzivo rwakagovaniswa pamanetiweki uye kunaka kwakanaka kwekutonga kweruzivo urwu.
Makambani eBrazil uye mawebhusaiti pano anoshandisa sevhisi kuchengetedza iyo data yakaunganidzwa: iyi ndiyo nyaya ye Chemerera apa, Minas Gerais Energy Company (Cemig), Unimed. Mutsananguro yemasevhisi anopihwa neOneTrust, isu tinogona kuona kuti kambani inoshanda nekuchengetedza data, kushambadzira, kuongorora uye zvikwata zvinoenderana nezvikwata kubva kune vakasiyana vatengi, vachiita zvinoenderana ne General Data Protection Law (GDPR) Uyezve, chimwe chezvisungo zvakaitwa neadhijitari data yekufambisa ndeyekubatanidza makambani anopihwa mukuzvipira kwekuremekedza dingindira.
VIMBA 554l43
A VIMBA, inotungamirirwa na TrustArc, inoshanda nemitemo yakasimba, maererano nemitemo yayo Maitiro Ekuongorora Kuvanzika kweBhizinesi uye Maitiro eKutonga kweData. Mune mamwe mazwi, makambani anoshanda nedata governance audit zviwanikwa anofanirwa kuziva aya nhungamiro uye anofanirwa kugadzirisa kuvanzika kwezviwanikwa zvavo vachifunga nezvemaitiro aya.
Panguva imwecheteyo, chengetedzo uye mupi wekuvanzika anoteverawo mitemo yenyika, senge General Data Protection Regulation (GDPR; General Data Dziviriro Regulation) ye European Union, uye mumitemo yeBrazil (GDPR).
Paunenge uchishanda nedata rekubhurawuza, TRUSTe inoshanda nekuvanzika, manejimendi data, kodzero dzevatengi, pamwe nekupa masevhisi achipesana nekuburitswa kweruzivo uye kudzidziswa. Makambani anoshanda neanopa masisitimu anozivikanwa pasi rese: Mastercard, Adobe, IBM, Yamaha mimwe mienzaniso.
Alation 1d4z3p
Alation, imwe kambani inoshanda ne data intelligence platform, inoshanda nekutsvakurudza, kutonga uye kuongororwa kwezvinyorwa zvakakura, zvakapiwa nemakambani aanoshanda nawo. Naizvozvo, iyo data intelligence kambani inozvitsanangura semapiyona mukugadzirisa ruzivo, ichitsvaga kuvandudza kana ichigadzira zviito zvayo.
Kusvika kwayo kwakapararira kune makumi matatu nemana emhando dzakasiyana dzemaindasitiri. Sevatengi, Aliation inopa mamwe ma brand anozivikanwa: bongozozo Games, LinkedIn, GoDaddy e Musika wakasununguka vari pane rondedzero yemakambani ane basa rehungwaru. Nekudaro, kusiyana nemamwe makambani, sevhisi yeAlation haisi chikamu chekutora data, asi kana uchiongorora mabhesi akapihwa nevatengi vayo.
BigID 2z859
"Mobilizable data ruzivo": Ndiyo nzira iyo kambani BigID inozvitsanangura pachayo papeji yayo yekutanga. Hunhu hwayo hwezviitwa uye masevhisi inopa akasiyana maapplication: nzvimbo, kuvanzika, dziviriro, pamwe nemhando, kurongedza uye kuyambuka data zviri pakati pezvinopihwa nekambani kune vatengi vayo.
Makambani makuru etekinoroji, akadai IBMkana Googlekana usimbe, mumwe Adobe, e GitHub. Aya nemamwe makambani anoshumirwa nemasevhisi akasiyana: otomatiki; kuongororwa kwedata uye kuvanzika; otomatiki data kungwara, pakati pevamwe.
Mune imwe yeazvino kufambira mberi, BigID iri kutanga kuita zvinobudirira munzvimbo inozivikanwa se Data Security Posture Management, ou DSPM (Data Chengetedzo Model Management, mushanduro yemahara), iyo inotsvaga kuongorora njodzi dzinogona kuitika dzine chekuita nedatabase, senge zvisizvo zvigadziriso uye mamwe marudzi ekusagadzikana.
AdOpt 6q2w2
Zvichida imwe yevanonyanya kuzivikanwa kuchengetedza uye data manejimendi vanopa, AdOpt inoonekwa pamawebhusaiti mazhinji eBrazil, kusanganisira mota dzakadai Bvunzo, Pakati&Mharidzo, uye mabhanga enyika, akadai Cashier. Inokodzera GDPR, AdOpt inogadzira zvikwangwani zve Cookies yakagadziridzwa, ichibvumira makambani anoshandisa sevhisi yako kugadzirisa zvigadziriso Cookies inowanikwa nenzira yemunhu.
Chimwe chezvinhu zvinonyanya kukosha zvemupi ndechekugadzira matekinoroji uye zviwanikwa zvekushandisa internet, senge plug-ins: AdOpt inopa sarudzo inogona kuverengerwa mu. WordPress, semuyenzaniso. Chirongwa chayo chemahara chinopa zvakati wandei zvakanakira: kubva pakuvhara kugadzirwa kwemafaira ane data nezve kubhurawuza kwevashandisi pane wechitatu-bato mawebhusaiti; mishumo yemvumo; kune zviratidzo zvekushanda uye kugadzirwa kwezvibvumirano zvekufambisa data.
Yakavanzika mutemo uye kushandiswa kwemakuki ekushambadzira mukushambadzira 3n686
Mukushandisa kwako kwezuva nezuva internet, unogona kunge watosangana nekondirakiti yaunonzvenga kuverenga: iyo yekuvanzika mutemo. Cookies. Iro rejimendi rinotsanangura, rinoratidza zvese izvo webhusaiti ine basa rekuita nedata revanhu vanowana application kana webhusaiti, zvichiratidza ruzivo rwakadai se data rinoshandiswa uye kuchengetedzwa kwayo, zvido, kushandiswa kwezvakaunganidzwa, pakati pezvimwe zvikamu.
Iwo magwaro ane aya marongero anotsanangura kuti webhusaiti ndeyei, maererano nekubhurawuza data, uye zvakare inoratidza inogona kushandiswa kwayo pakushambadzira. Nezvekutaurirana zano uye zviito zvekutengesa brand, pane hukama hukuru, sezvo zvinosanganisira kuchinjana maemail uye meseji yakananga.
Pakurodha maapplication, the Cookies aripowo. Kana yangoiswa, app inogona kutora data rekushandisa, ine zviziviso uye mamwe marudzi emameseji anotumirwa kwauri. Mukufamba kwekushandisa application, kudyidzana uye mhinduro kune izvi zvinokurudzira kuti zvishandise kutaurirana kwechiratidzo, kuburikidza nekukurukurirana kwedhijitari, gadzira ruzivo rwekushandisa nzira dzakanangana nekushambadzira.
Naizvozvo, chimwe chezvinangwa zvikuru zvekuratidza mutemo wekuvanzika kumushandisi (iyo, kazhinji, inogamuchirwa pasina kuongororwa kwakawanda) ndeyekuzivisa nezve zviito zvichatorwa kutungamira zvirinani kutaurirana kwechiratidzo. Izvi zvinoshanda kune webhusaiti kana application, iyo inotsvaga kushandura vashandisi kuva vatengi vatsva.
Patinosvika pawebhusaiti, social media, kana application, isu tinofanirwa kufunga nezvekuti ruzivo rwakaburitswa ruchashandiswa sei. Kuti uite izvi, maapplication mazhinji ane chikamu chinonzi zvakavanzika marongero, kwaunogona kuziva chiri kugoverwa kana kwete. Kubva pane izvi, zvinokwanisika kuve nehukuru hukuru hwekuti sei Cookies dzinoshandiswa uye sarudza marongero anozonyanya kukodzera kushandisa application painternet.
Nekupa kushandiswa kwedata rako, makambani ane chekuita neakasevenzeswa mutemo wekuvanzika anogona kuita mashandiro akasiyana neruzivo. Mitemo yehurumende yakasiyana pakutsvaga data, pakati pemamwe ruzivo rwekuvanzika, inobatsira kuita kuti mitemo iyi iwanikwe, nekutonga kukuru kwevanhu, pakati pezvimwe gadziridzo.
General Dhata Dziviriro Mutemo: ona izvo mutemo une chekuita nemakuki 4ilb
Kubva muna 2020, makambani anoshandisa data remushandisi, kusanganisira nemakuki, aifanira kuchinjika kune ichangoburwa mutemo: the General Data Protection Law. Mushure mekugadzirisa kune zvinodiwa ne GDPR, iyo data yakatorwa inofanirwa kuenderana nezvinodiwa sekujeka maererano nekuchengetedza, kugovana, uye mamwe maitiro ekushandiswa neavo vane basa.
Makambani anoita zviitwa izvi nemadatabase anofanirwa kutevedzera zvinodiwa nemutemo muBrazil yese, kunyangwe kambani inotarisira ruzivo urwu iri kunze kweBrazil. Ruzivo rwakabatana nevanhu vekune dzimwe nyika runofukidzwawo neLGPD, chero munhu wacho ari muBrazil.
Mutemo unotsvaga kupa kupatsanurwa kwakanyanya pamusoro pekuti data yemushandisi inochengetwa sei. Nokudaro, LGPD haingotaridzi data yega yeavo vanowana webhusaiti inounganidza ruzivo rwepachivande, asi inotsvakawo kuisa mitemo pakushanya kupuratifomu pachayo. Panguva imwecheteyo, kune dzimwe faindi dzakatarwa kune avo vanotadza kutevedzera iyi mitemo. Paunenge uchishandisa zvirango, zvinotevera zvinotariswa:
- kukanganisa kunosanganisira kodzero dzevanhu;
- chinangwa chekusatenderwa kwemutemo (kana pakanga paine chinangwa chekukonzera dambudziko, chinangwa chaive chii, nezvimwewo);
- kudzokorora uye chiyero chekukuvara kwakakonzerwa;
- kugamuchirwa kwemaitiro akanaka, tichifunga nezvekutonga kwakakodzera uye kutonga kwedatabase;
- chikamu pakati pekukuvadzwa kwakakonzerwa nekusimba kwechikanganiso.
Mumutemo pachawo, tinoona kuti pane hunhu hunodiwa kusanganisirwa nemunhu chero ani zvake anogadzirisa kubhurawuza data uye kushandiswa kwemasevhisi chaiwo. Zvinoenderana neFederal Bumbiro, kupa vimbiso kune ese kumakambani ane basa redhijitari masevhisi anoshanda nedhatabhesi, uye kune vashandisi vanosanganisirwa mumaseti eruzivo. Naizvozvo, LGPD inoda kutevedzwa nemisimboti gumi:
- Chinangwa. Avo vane mutoro vanofanira kutsanangura kuti sei Cookies uye mamwe marudzi emabhesi achashandiswa, uye zvinangwa zvawo zvinofanirwa kutaurwa zvakajeka sezvinobvira, zvichipa tsanangudzo pamusoro pemaitiro;
- Kukwana. Zviitiko zvinofanirwa kuitwa nemabhesi evashandisi zvinofanirwa kuenderana nemasevhisi ari kushanda;
- Vanoda. Iyo data inoshandiswa inongogumira kune mashandisirwo ari mugwaro rakagadzirwa nemunhu ane mhosva, uye inofanirwa kurapwa zvinoenderana nezvinangwa;
- Kuwana pachena. Vashandisi vanogona kuziva kuti kugadziridzwa kwedata kuchaitwa sei uye kuti zviitiko zvinobatanidzwa zvichatora nguva yakareba sei. Cookies uye mafaira akafanana achaitika;
- Data quality. Vashandisi vanofanirawo kuziviswa kana pakaitika kuvandudzwa kwemitemo inosanganisira kushandiswa kwedata rekufambisa, nevimbiso yekuita kuti zvese zvive pachena uye kutsanangura kukosha kweruzivo rwega rwega rwunoshandiswa;
- Transparency. Kushandiswa kweruzivo rwemushandisi kunoda kuburitswa nenzira inosvikika, kuratidza kuti mabhesi anobatwa sei. Nekudaro, izvi hazvisanganisi zvakavanzika zvekutengesa uye zvimwe zvinhu zvinogona kukanganisa avo vanogadzira aya dhatabhesi;
- Chengetedzo. Kubvuma Cookies inofanirwa kunge iri chiitiko chisingakonzere njodzi nekuda kwekushandiswa kusingabvumirwe, kana nekuda kwezviitiko zvetsaona, shanduko yepasi, kusaparidzirwa kusina kukwana uye mamwe matambudziko akafanana;
- Kudzivirira. Njodzi dzine chekuita nekugadziriswa kwe data remushandisi dzinofanirwa kufanofanorongwa, nezviyero uye mapuroteni aripo kune zviitiko umo mune matambudziko anosanganisirwa musimboti we. kuchengeteka;
- Kusarura. Hapana kushandiswa kwemabhesi eruzivo rwemushandisi kungaitwa nekuda kwerusarura kana hutsinye;
- Kuzvidavirira. Chivimbiso chekudzivirira chinofanirawo kuva nemaitiro ekuteerera mitemo yekuchengetedza, iyo inosanganisira metrics uye mamwe maitiro ekucherechedza pamusoro pekubudirira kwekuteerera mitemo yakasimbiswa.
Sei makuki anogona kuva nengozi? 6f4a41
Muhurukuro nesangano iri AFP, musiki we Cookies, Lou Montulli, akanyevera kuti mafaira ega ega akanga asina kugadzirwa kuti aite chero rudzi rwekutevera: akatoyeuka chinangwa chemupiro wake - "Macookies akagadzirwa kuti ape kuvanzika“. Zvinoitika kuti chinangwa chekubatsira mawebhusaiti kuunganidza ruzivo rwekutsvaga chakakura nekufamba kwenguva, kusvika padanho Cookies iva chishandiso chakakosha chekushambadzira painternet.
"Chigadzirwa changu chiri pamudzi wezvirongwa zvakawanda zvekushambadzira, [asi] ingori tekinoroji yakakosha yekubvumira webhu kushanda"
Lou Montoulli
Ngozi, maererano naye, haisi mukati Cookies akauya kuzobatsira mawebhusaiti kuchengetedza kunyoreswa uye ruzivo rwekushandisa, kazhinji runonzi Cookies maprimaries, zvakakodzera ou zvakakosha (muChirungu, yekutanga-pati makuki) Iri mune yechitatu-bato makuki (chechitatu-bato makuki), inogadzirwa nguva zhinji nevashambadziri, vanotsvaga kuziva kuti vanhu vanoshandisa sei kana vachitsvaga painternet.
"Kana iwe ukatsvaga chimwe chinhu chinoshamisa niche chigadzirwa wobva waputirwa nemashambadziro echinhu ichocho pamawebhusaiti akasiyana, chiitiko chinoshamisa chinoitika."
Lou Montoulli
Izvo zvinogona kunzi "ngozi" zvine hukama nemafambisirwo ari kugoverwa data rekubhurawuza uye kuti izvi zviri pachena sei kune vashandisi. Ichi ndicho chikonzero nei akawanda uye akawanda mawebhusaiti achiratidza sarudzo dze Cookies, kuitira kuti iwe usarudze kuti ndeapi marudzi e data achaendeswa.
Uyezve, kuchine makuki anoramba ari pamakomputa, anonzi makuki. Cookies zombies: kunyangwe kana dzadzimwa, dzinooneka zvakare uye dzinoshandiswa kutarisa nhoroondo yekutsvaga. Ngozi yavanogona kuunza inowedzera kana yakagadzirwa nevanokuvadza.
Dzivisa njodzi ne Cookies Zvino zvinosanganisira kunyatsotarisa mabhokisi ehurukuro anoonekwa kwauri. Mune sarudzo dzinoonekwa, edza kutarisa kana paine sarudzo inotaura date date ("local data") kana sarudzo gadzirisa (“customize”). Kana iwe usingade kuti vashande uchibhurawuza webhusaiti yauri kushanyira, ingo uncheck sarudzo dzinosanganisira iyi mhando yedata.
Ramangwana rekiki 5ls20
Muna 2024, iyo Google Chrome haichagamuchire yechitatu-bato makuki mubrowser yako. Sezvatatoona, vanoshandira kuzivisa vashambadziri kuti vashandisi vari kushandisa sei internet, vachiratidza mapeji avanenge vari, pasina kuzivikanwa. Neziso pane iyi nyaya, mamwe mabhurawuza ari kutangawo kudzoreredza kuita kwechitatu-bato makuki. Panyaya iyi, vezvenhau consultancy Advertising Perceptions inofungidzira kuti panogona kunge paine kudonha kwe17% mukuita, nekubviswa kwerudzi urwu rwe data mukushambadzira.
Musoro uyu wakakurukurwawo zvakanyanya nemakambani, nekuti zvirango zvakasiyana zvakashandiswa. Kupa pfungwa yehukuru hwekunetseka uku, pakutanga kwa2022 iyo Google and the Facebook vakabhadhariswa faindi mu mamiriyoni 237 emadhora. Sezvo uku kudiwa kuchimuka kwedhijitari advertising zvitoro zvemahara zve "cookies", mamwe mabhizinesi ari kutanga kutora matanho ekutsvaga mhinduro pasina kubhurawuza data.
Imwe yeiyi yekuedza kuvabvisa ndeye Gum Gum. Yakatangwa muna 2008 muguta reSanta Monica, California, iyo Artificial intelligence kuedza kutsiva kushandiswa kwe Cookies nemamiriro ezvinhu ehungwaru matekinoroji. Inoshanda seizvi: internet yemukati inoongororwa nesoftware - inonzi Chokwadi - yekambani uye inotsvaga kutarisa mazwi makuru nemifananidzo pawebhusaiti; Neruzivo urwu, chirongwa chinogona kusarudza kuti ndeapi marudzi ekushambadzira angave akanyatsokodzera mapeji ewebhu. Iri zano rakachengetedza vatengi vakakosha vekambani, senge mota Rolling Stone and the US News.
Pamusoro pekukwanisa kugonesa vanoisa mari, GumGum yakawedzera kutengesa kwayo Samsung. Kune izvi, kushandiswa kweVerity kwaive kwakakosha, zvichikonzera kukura kwe3% mukutengesa kuzere kweiyo Samsung Galaxy Z pafiripi 3, nokudaro kubvisa kushandiswa kwemakuki ekushambadza kusvika kune vakawanda vatengi vemudziyo. Kumwe kuwedzera kunotarisirwa maererano nekushandiswa kweruzivo rwemukati mukushambadzira kwedhijitari: zvinogoneka kuti nzvimbo yacho ichakwanisa kusvika US $ 335,1 bhiriyoni (inodarika R $ 1,6 trillion) pasi rese ne2026, sekureva kwevaongorori vemusika. Global Industry Analysts.
Kana uchitora mamiriro emazwi akakosha uye mifananidzo yemukati kuvaka kushambadzira, kushambadzira kunogona kuve dambudziko kune masocial network. Vaisazobatsira pakupa data pamashandisirwo ezviwanikwa zvavo. Izvi, zvakare, zvinotungamira kune imwe mhedzisiro: kushandura vashandisi kuva vatengi vezvigadzirwa nemasevhisi kunogona kuve dambudziko idzva. Kuvanzika kwedata, saka, kwaizosiiwa kunze kweramangwana rekushambadzira, zvichipa nzira kune mamwe matekinoroji anogona kukurumidza kuita maitiro.
Showmetech zvakavanzika mutemo 531a
Unogona kubvunza iyo showmetech uye tarisa ruzivo nezve makuki anoshandiswa newebhusaiti, nguva yekushandisa data uye mamwe maitiro atinoshandisa pano, ane chekuita nekuchengetedzeka.
Unosarudza sei marongero Cookies? Wakambomira uchifunga nezvekuvanzika kwako here? Tiudze mumashoko!
Onawo:
Kunobva: Kaspersky | Segmentify Tech (Yepakati) | CloudFlare | Accenture | Algar Telecom | BigID | National Council yePublic Ministry | Inc. | Content Grip
Yakaongororwa na Glaucon Vital musi wa11/9/23.
