The 2m2k3r
O Bras, iri mukati São Paulo, inomira pachena semusika mukuru wembatya muBrazil, unoratidzwa nekusangana kunoshamisa kwenzvimbo dzekutengesa. Muchirevo chechinyorwa chino, hofori huru dzepasi rese dzekutengesa, senge Shein e Musika wakasununguka, vari kuita makwikwi anotyisa ekukwezva vatengesi venzvimbo. 1l6w5o
Makwikwi aya anoratidza kukosha kuri kukura kwenharaunda semusika wakasarudzika wekutengesa online. Zvadaro, the showmetech inoongorora zvakadzama sei Shein e Musika wakasununguka vari kukwikwidza kukunda vatengesi vezvitoro veBrás!
Kukosha kweBrás 3r1b6q
Nharaunda ye Bras, iri muguta reSão Paulo, inzvimbo yechokwadi yekutenga ine nzvimbo dzakasiyana siyana. Maererano neongororo yakaitwa na Brás Shopkeepers Association (ALOBrás), dunhu rinofukidza 55 migwagwa yekutengesa, yakatenderedza zviuru gumi nezvishanu zvivakwa uye inowana yakakosha mari yegore remadhora gumi nemaviri emadhora. Uyezve, Brás inotsigira anenge zviuru mazana maviri emabasa akananga, zviuru mazana mana emabasa asina kunanga uye inogamuchira avhareji yemazuva ese kutenderera kwevanhu zviuru mazana mana.
Nhamba idzi dzinoratidza kukosha kweBrás senzvimbo huru yefashoni muLatin America, ichiita basa rakakosha mune inozivikanwa fashoni muBrazil. Kwemakore, nharaunda yanga iri nzvimbo yekupinda yevagadziri vembatya vadiki, vachisimudzira kusiyana kwezvigadzirwa zvinodhura uye kuwedzera chikamu.
Brás yave chirevo mumafambiro, kusimudzira bhizinesi uye hupfumi, ichipa mikana yevasina mabhizinesi mabhizinesi, masisitimu makuru uye nezvimwe zvakawanda, nekusvika munyika yose. Dunhu rinosangana nezvinodiwa neavo vanoda kutanga bhizinesi kune avo vari kutsvaga zvidimbu zvitsva zvembatya.
Pamusoro pezvipfeko, Brás inopa zvakasiyana siyana zvigadzirwa zvinosanganisira zvemagetsi, pekugara uye maresitorendi zvinokwezva nhamba huru yevatengi. Karyna Terrel, businesswoman uye mumwe wevagadziri ve Canal Bras, inogovera mazano anokosha kune avo vari kutanga bhizinesi ravo pachavo kana kutsvaga vatengesi vatsva.
Kutenga zvine hungwaru, kuve nehurongwa hwebhizinesi hwakanaka uye nguva dzose uchitsigira kuti urege kuzotemwa nemusoro gare gare, kugadzirira iyo yakaipisisa mamiriro, ndicho chakavanzika chekubudirira.
Karyna Terrel, muzvinabhizinesi uye mugadziri weiyo Brás chiteshi.
Uyezve, nharaunda yacho parizvino yakasimbiswa pachiitiko cheterevhizheni cheBrazil ne Beatriz Reis, mutori wechikamu che BBB 24 uyo akawana mukurumbira murunyoro se "Beatriz do Brás". Pazera remakore makumi maviri nematatu, akatanga rwendo rwake achishanda paFeira da Madrugada, kwaakazivisa kukwidziridzwa pakati pa23am na3am achishandisa maikorofoni nechitauriri kuratidza zvigadzirwa zvemuchitoro. Christina.
Kupokana kwaBrás kwakatanga nedenda 3j6h1j
Munguva dzekubatikana, dzakadai semabiko ekupera kwegore, dunhu rinogamuchira vanenge 300 vatengi zuva nezuva. Pamberi peCOVID-19, vatengesi vakatengesa zvigadzirwa zvavo muBrás. Nekudaro, nekutanga kwedenda, hurumende yemuno yakaraira zvitoro kuvhara, zvichimanikidza vatengesi vazhinji kuti vatame online.
Kutarisana nechinodikanwa ichi chekuenderana nenharaunda yedhijitari, vatengesi vazhinji vakatanga kushandisa WhatsApp and the Instagram kutengesa kuvatengi vanozivikanwa. Vashoma vatengesi vakaongorora kutengesa kuburikidza newebhusaiti. Makanga muri munyaya iyi kuti Shein and the Musika wakasununguka akaziva kugona kusati kwaongororwa kweBrás.
Muna May 2023, iyo Shein yakazivisa hurongwa hwekutengesa mbatya dzakagadzirwa muBrazil, vachipindura kutsoropodza kwakagamuchirwa kubva kune vakwikwidzi venyika nekuda kwekutengesa kunze kwezvigadzirwa pasina kubhadhara Mutero weKutenga, uye mushure mekunge hurongwa hwehurumende hwekuteresa kutumirwa kune dzimwe nyika zvigadzirwa pasi peUS$50 hwaziviswa.
Nechirongwa ichi, the Shein chinangwa kugadzira 100 zviuru mabasa akananga uye asina kunanga munyika, ine 85% yekutengesa inouya kubva muzvigadzirwa zvinogadzirwa nemuno, zvichibva zvatanga Brazil seimwe yenzvimbo dzayo nhatu huru dzekugadzira pasi rose, padivi peChina neTurkey. Mafekitori emutengesi 336 anodyidzana ari munzvimbo gumi nembiri dzeBrazil: Santa Catarina, Rio Grande do Sul, Paraná, Rio de Janeiro, Minas Gerais, São Paulo, Mato Grosso do Sul, Pernambuco, Ceará, Rio Grande do Norte neBahia.
Muna June 2023, iyo Musika wakasununguka yakazivisa hurongwa hwayo hwekukwezva vatengesi kubva kuBrás nedzimwe nzvimbo dzekuBrazil dzefashoni, kuisa mahofisi nenzvimbo dzekutakura zvinhu mudunhu reSão Paulo nechinangwa chekukwezva vanamuzvinabhizinesi vadiki uye vepakati vanofarira kutengesa zvigadzirwa zvavo kuburikidza nepuratifomu.
Parizvino, the Shein and the Musika wakasununguka Vari kukwikwidza kukunda varidzi vezvitoro zveBrás, vachishandisa nzira dzakasiyana kukwezva vatengesi. Mishumo kubva kuvaridzi vezvitoro inoratidza kubuda kwevashanyi kubva kune vatengesi vekunze vanopa zvisingarambikidzwe. Kune idzi hofori dzemusika wezvitoro, Brás inomiririra nzvimbo yekuyedza yekutora vatengesi, uye makambani anoramba achivandudza mapakeji awo ekubatanidza kukwezva vatengesi.
Maererano Laura Pimenta, mumiriri we Brás Sellers Association, vanosvika 65% yevatengesi veko havasati vatanga kutengesa pamhepo, izvo zvinoita kuti musika mukuru wembatya weBrazil uve hubhu hombe uye isina kuongororwa yemisika yepamhepo.
Kubatsira kune vatengesi ndekwenguva pfupi 2q4s65
A Shein anogara achironga zviitiko zvevaridzi vezvitoro zveBrás. Munguva ichangopfuura, maneja wekutengesa wemutengesi muBrazil akapa hurukuro munharaunda pamusoro pekuti ungava sei mutengesi anobudirira pachikuva. Nekupa inoyevedza mamiriro ekutengesa, akadai seyekutanga-60-mazuva komisheni-yemahara nguva, kambani yakakurumidza kukwezva vatengesi. Pakazosvika Mbudzi 2023, mutengesi akange atotenga zviuru gumi zvevatengesi veBrazil papuratifomu.
Parizvino, the Shein inopa 0% komisheni yekutengesa kwemazuva makumi matatu ekutanga, ichiteverwa ne30% komisheni, pamwe nekutumira mahara pamaodha anopfuura R$16 Pamusoro pezvo, nhungamiro, kudzidziswa kwekutengesa uye "kukwidziridzwa" kunopihwa mazuva 14 okutanga pachikuva.
O Musika wakasununguka akasvika muBrás mushure Shein uye, kukwikwidzana nemukwikwidzi wayo, yakatanga kupa vatengesi mukana wekuonana-ne-chiso chipangamazano kwemwedzi mitatu, kuendesa mahara kweodha inodarika R$16, mapikicha emhando yepamusoro yezvigadzirwa nezvivakwa panzvimbo dzekutumira. Kambani iyi yakatogadzira nzvimbo mukati medunhu rezvipfeko, uko vatengesi vanogona kudyidzana nevanopa mazano e-commerce uye kudonhedza zvipfeko zvavo kuti vatorwe mifananidzo mu studio ine modhi, stylist uye makeup artist.
Nekuda kwezvipo zvemakwikwi izvi, vamwe vatengesi vakashuma kukanda mapfumo pasi kusarudza pakati pevatengesi uye kusarudza kubatana nevese kuti mabhizinesi avo arambe achishanda. Nekudaro, kudzvanywa kwekuita digitalize muBrás kuri kuramba kuchikura, asi, kune rumwe rutivi, mamiriro anopihwa kune vatengesi ari kuramba achiwedzera.
Zvisinei, mushure mekupa kwekutanga kwe Shein, mitengo yezvitoro zvembatya yakawedzera zvakanyanya, sezvakataurwa Alves, muridzi wechitoro muBrás, pedyo ne Zororo Renyika. Anosimbisa kuti mutengesi wekuChina akaunza auction apo vatengesi vanotaurirana nepuratifomu kuti vagadzire mutengo wechipfeko.
Pane zvipo zvandinogona kugamuchira, asi zvimwe zviri pasi pemutengo wangu wekugadzira
Alves, muridzi wechitoro chembatya muBrás
Mutengesi anoshuma zvakare kuti anoenderera mberi nekutengesa zvigadzirwa zvake Shein uye parizvino, haina kuronga kua mamwe misika nekuda kwekushaya nguva.
Source: Zororo Renyika, CNN, Veja, ABC
Onawo:
Yakaongororwa na Glaucon Vital musi wa9/4/24.
