Payakabuda muna 2010, pfuma huru ye Instagram yaive mifananidzo uye mafirita aaipihwa. Panguva iyoyo, yakakwezva vashandisi vazhinji nekuti yaitendera maamateurs kutumira mafoto emhando yepamusoro nezviwanikwa zvayo. Mugore rimwe chete rekuvapo, yakatova nevashandisi vanopfuura mamiriyoni e10 uye yakabudirira zvokuti yakatengwa ne Facebook muna 2012. Kubva ipapo, zvakawanda zvakachinja. Iyo network inogara ichigadziridzwa. Zvisinei, iye zvino ava kuda kuita shanduko yechokwadi. Zvirinani ndizvo zvinotaurwa nemukuru wekambani, Adam Moseri.
Mune chinyorwa chakagovaniswa pa Instagram yake, mukuru wetiweki anoita zviziviso zvakakosha nezve zvigadziriso izvo app ichagamuchira mumwedzi iri kuuya. Sekureva kwake, chinangwa ndechekupfuura nekugovana mafoto, ndosaka akavimbisa maficha matsva, akanangana nevagadziri vemukati, mavhidhiyo, kutenga uye mameseji.
"Hatisisiri purogiramu yekugovera mapikicha [...] tiri kuedza kuvaka zviitiko zvitsva kunyanya munzvimbo ina huru: vagadziri, vhidhiyo, kutenga uye kutumira mameseji"
Kuchengeta ziso pamakwikwi
Chokwadi ndechekuti kwechinguva ikozvino, Instagram yanga iri yakawanda kupfuura network yekugovana mafoto. Muna 2016, kuve nekukura kwemukwikwidzi Snapchat, Instagram yakawedzera iyo Nhau mashandiro, ayo akapa network imwe simba, pamwe neReels, iyo inobvumira kutumira kweakareba mavhidhiyo. Sezvakangoita muna 2016, iwo anotevera anogadziridza zvakare ane chinangwa chakajeka: TikTok vashandisi - network yeChinese inotova nevashandisi vanopfuura mabhiriyoni maviri pasi rese.
Iwo anogadziridza anovavarira, pamusoro pezvose, kuunza maficha ku Instagram ayo ari kuganhurirwa kuTikTok, kunyanya. Vagadziri vemukati vakashandisa network zvakanyanya nekuda kwemaitiro ayo uye zvivakwa zvekugadzirisa mapfupi mavhidhiyo. Kubva kuChina, akakunda nyika. Brazil ndiyo musika wakakosha mukukonana uku, sezvo, pano, network yeFacebook ine vashandisi vanosvika miriyoni zana (ichiita musika wechitatu mukurusa pasirese). Shanduko iyi zvakare mhinduro kukukura kwazvino kwaKwai uye kutangwa kweYouTube Shorts, iyo inobvumirawo mavhidhiyo mapfupi.
Kuchinja kwehuwandu
Mutsamba yake, Mosseri anosimbisa kuti kukura kwemanetwork seTikTok neYouTube kunoda kuti Instagram ichinje. Akatsanangura zvimwe zvacho:
- Kurudziro
Maererano naye, basa iri richaratidza muzvokudya - uye kwete mumunda wekutsvaga sezvazviri iye zvino - zvinyorwa zvisati zvateverwa nevashandisi. Kuita uku kwave mukuyedzwa kubva svondo rapfuura.
- Topics
Nenzira iyi, ndivo vashandisi pachavo vanozobatsira iyo algorithm. Mune ino ficha, iyo ichayedzwa mumazuva mashoma anotevera, zvinogoneka kuratidza ako aunofarira madingindira uye ayo ausingade.
- Vhidhiyo
Kutaura kwemukuru kunoratidzawo kuti mavhidhiyo - mukwikwidzi weTikTok's main asset - achagamuchira kutariswa kwakawanda kubva ku Instagram. Pasina kusiya padivi kutarisa nezve mobile usability, iyo yagara iri imwe yenzvimbo yetiweki, akatsanangura kuti anotarisira "kumbundira" mavhidhiyo zvakanyanya, kusanganisira iyo yakazara skrini fomati.
Dzimwe nhau
Pakupera kwaChikumi, Instagram yakazivisawo kuti ichabvumira kutumirwa kwezvinongedzo muNhau dzayo - basa iro kusvika parizvino rakatenderwa kune avo vane vateveri vanopfuura zviuru gumi kuburikidza ne "swipe up".
Izvo zvichaitwa kuburikidza nechinamira chiripo muNhau uye chiri kutoyedzwa uye ruzivo rwakapihwa nemukuru weChigadzirwa che Instagram, Vishal Shah, muhurukuro na. vava kuda.
Nepo zvigadziriso zvisingasviki munhu wese, ona sei kutumira mafoto pa Instagram kubva kuPC.
