Pakutanga kwaKurume, maBrazilians akashamiswa nechiziviso che Sony yambiro yekuti ichavhara mamwe mabasa ayo ekutengesa munyika. Nzvimbo iyi, inoita kunge yakasarudzika, inobatana nekufamba kwemakambani akati wandei ari kubva kuBrazil mumakore achangopfuura. 26121w
Maererano neongororo yakaitwa ne showmetech, makambani makuru gumi nemashanu akamisa chikamu chemabasa avo kubva muna 15, pavakasarudza kubuda munyika zvachose.
Hapana kushayikwa kwezvikonzero zveizvi, mushure mezvose, kubva muna 2016 nyika yakatarisana nedambudziko guru rehupfumi iro rakatowedzera huwandu hwekushaya mabasa, kukurumidza kuwedzera kwechikwereti chehurumende uye yakachengetedza dhora. Chiyero chekuchinjana chave pamusoro peR$5 renji kwemakore mashanu, pasina kupa chero zororo.
Nyanzvi dzinofanotaura kuti kufamba uku kwemakambani anobva kuBrazil kunogona kuenderera mberi uye kunogona kusanganisira mamwe makambani mumakore anotevera, sezvo pachine tarisiro yekukura kwehupfumi pakatarisana - zvishoma kwete ikozvino, mune ramangwana. pakati pedenda.
Para David Kallas, PhD mumazano ebhizinesi, zvimwe zvinhu zvinotsanangura kutsika uku kwemarudzi akawanda: nzvimbo yekushanda, chikamu chekushanda uye kutonga kwemukati kwemakambani. Sekureva kwake, kana kusanganiswa kwenyaya idzi kusingaratidzi mamiriro akanaka, makambani ekunze anoda kuvhara mashandiro mune dzimwe nzvimbo.
“Kusaziva chokwadi kuripo muBrazil kunoita kuti nharaunda yebhizinesi iome zvikuru kumakambani kushanda mairi. Chinhu chimwe kuchengeta kambani iri munzvimbo inokura 2% pagore nekugadzikana. Chimwe chinhu ndechekuti uri munyika inokura 7% yobva yadonha 4% mugore rimwe chete. Izvi zvinokuvadza masangano”
David Kallas, purofesa kuInsper uye anoshanda naye mubhizinesi rezano KC&D
Anoratidzawo hondo yemutero inounza kuBrazil hurumende iripo munyika shomanana, uye inoratidzira: "Muzviitiko zvakawanda, nyika dzakawanda muBrazil dzinoda vashandi vakawanda kune nzvimbo dzemitero kupfuura yeKushambadzira".
Ndeapi makambani ari kusiya Brazil kana kuderedza mashandiro awo munyika? z5b2k
Rondedzero yemakambani ari kubva kuBrazil yakakura uye inosanganisira marudzi mazhinji kubva kumatunhu akasiyana-siyana, kubva kune zvipfeko kusvika kune zvekutengesa. Muzhinji, chikonzero chikuru chezvisarudzo izvi chinobva pane isina kugadzikana bhizinesi nharaunda. Chete pakutanga kwa2021, Besides the Sony, mamwe makambani makuru maviri akasarudza kubuda muBrazil.
- 3M (USA): Pakupera kwaNdira, iyo 3M yenyika dzakawanda yakazivisa kuvharwa kwefekitori yayo muSão José do Rio Preto. Iyo mhando inotarisira kuti kufamba uku kupedziswe muhafu yechipiri ya2021, zvichikonzera kudzingwa kwevashandi zana nemakumi maviri.
- Ford (USA): musi waNdira 12, Ford yakatumira chinyorwa ichisimbisa kuvharwa kwemafekitari ayo ose muBrazil, zvichiri muna 2021. Kambani, iyo inochengetedza mapazi muCamaçari (BA), Taubaté (SP) neHorizonte (CE), yakati yave kutambura kurasikirwa kwemakore uye kuti denda rakawedzera mamiriro acho ezvinhu.
- Mercedes-Benz (): nguva pfupi izvi zvisati zvaitika, muna Zvita, Mercedes-Benz yakapomera mamiriro ehupfumi hwenyika nekuda kwekusashanda kwayo zvakanaka mukutengesa motokari. Iyo automaker yakavhara imwe yemafekitori ayo, yakavhurwa muna 2016, ikamisa vashandi vanopfuura mazana matatu nemakumi mashanu. Marori nemabhazi ari kuramba achigadzirwa munyika.
- Wendy's Company (USA): Iyo American square burger cheni yakasvika muBrazil muna 2016 uye haina kugara kwenguva refu. Muna 2020, iyo Franchise yakapedza maitiro ekuvhara zvikamu zvayo, nekuvharwa kwechitoro chikuru, chiri muSão Paulo.
- nokusingaperi 21: one of the world's retailleire hembe akatadzawo apa. Forever 21 yakasvika muna 2014, asi pakutanga kwegore rino yakange yatovhara mabasa munenge muzvitoro zvayo makumi matatu neimwe. Kambani iyi, iyo iri kusanganawo nedambudziko muUnited States, haina kukwanisa kutaurirana kuti yanonoka kubhadhara here nemugadziri mukuru wezvitoro.
- Walmart (USA): Yakanyanya tsika yeAmerica hypermarket yakatengesa 80% yekushanda kwayo kweBrazil uye yakashandura zita rayo kuti "Big" muna August 2019. Hapana chimwe chezvitoro zve550 munyika chinotakura zita remutengesi ane mukurumbira munyika yose.
- Glovo (Spain): kuendesa kutanga Glovo akaregawo muna 2019. Kambani yeSpain yakataura kuti misika yeBrazil inokwikwidza zvikuru uye yaizoda nguva yakawanda nemari kuti ibudirire mubhizinesi rayo.
- Roche (Switzerland): Muna Kurume 2019, boka remishonga Roche rakazivisa kuti raizovhara fekitori yaro muRio de Janeiro, kupedzisa kugadzirwa kwemishonga paivhu renyika. Panguva iyoyo, kambani yakashuma kuti kushanda kweRio kwakanga kusingagoneki.
- Häagen-Dazs (USA): iyo ice cream brand yakazivisa kuvharwa kwezvitoro zvayo, muna Chikunguru 2018, senzira yekuenzanisa mashandiro muBrazil. Muna 2016, Häagen-Dazs yakanga yatovhara mafekitori ayo eSão Paulo uye yakamisa vashandi vanopfuura mazana mana.
- Nikon (Japan): munaGunyana 2018 yaive nguva yehofori yemifananidzo. Iyo yeJapan Nikon yakazivisa kupera kwekushanda kwayo uye yakamira kutengesa makamera, lenzi uye accessories. Iyo brand yakazivisa kuti yakanga iri kufamba nenzira yekugadziridza.
- Fnac (): Muna Gumiguru 2018, webhusaiti yeBrazil Fnac yakaenda kunze kwenyika uye yakatakura ruzivo rwekupedzwa kwezviitiko. Kambani ye yakataura kuti masheya ayo aiwedzera kusarongeka zvichipihwa kudzikira kwehupfumi uko kwaiitika kuBrazil panguva iyoyo.
- Citibank (USA): Mushure mekupedza makore 100 pavhu reBrazil, Citibank yakasarudza kusiya mashandiro ayo muchikamu chekutengesa, pakutanga kwe2016, uye inotarisa chete pakudyara uye vatengi vane hupfumi hwakakura. Banco Itaú yakatora mapazi ayo makumi manomwe uye chikamu chevatengi vanosvika hafu yemiriyoni.
- Kirin Holdings (Japan): kambani yezvinwiwa yeJapan iyo yakaisa R $ 4 bhiriyoni pamusika wenyika yakasiya nyika makore 6 gare gare, muna 2017. Kambani yakatengwa neDutch Heineken, iyo yakatora mashandiro eBrasil Kirin.
- Nintendo (Japan): muna 2015, ichiri pakutanga kwedambudziko, kambani yemitambo yeJapan Nintendo yakati haichazoparadzi mitambo uye nyaradzo muBrazil, zvichipihwa kuti nharaunda yebhizinesi yenzvimbo yakaita kuti kugovera modhi kusagadzike. MunaGunyana gore rapfuura, zvakadaro, mugadziri akafunga kudzokera kumusika wenyika, aine chigadzirwa chitsva, Nintendo Chinja.
- HSBC (United Kingdom): Zvakare muna 2015, bhanga reBritish rakasarudza kumisa basa rayo guru muBrazil neTurkey. Nekuda kweizvozvo, HSBC yakatengesa portfolio yayo kurudzi rweBradesco uye, seCitibank, inoramba ichishandira vatengi vemakambani chete nevaya vane hupfumi hwakawanda.
Uye zvichave sei kubva zvino zvichienda mberi? 5a6l14
Kune vashoma nyanzvi vanogona kugadzira mamiriro eBrazil mumakore anotevera. Besides the Denda, iyo yakakanganisa kuronga kwehupfumi kwemarudzi akawanda, shanduko dzinodiwa kuitira kuti nyika iite zvakanaka dzakaoma, pasina mhedziso inooneka.
Kallas inotsanangura kuti chinhu chine njodzi zvakanyanya kuita nhasi kufanotaura, kunyanya nekuti tiri kupfuura nemamiriro ezvinhu asati amboitika uye hatisati taziva kuti zvichatora nguva yakareba sei. Zvisinei neizvi, anonyora zvimwe zvinhu zvinopa kana kupokana nekuita kwakanaka kwevemarudzi akawanda munyika.
Kusagadzikana kwezvematongerwo enyika kuri kusangana neBrazil, senge shanduko yemutero isingafambire mberi muCongress, chinhu chakaipa. Anowedzerawo kuti nzira iyo hurumende inotarisana nedambudziko iri inogona kuva pesvedzero yakaipa pakutangazve kuita zvehupfumi:
"Sezviri pachena, Brazil ndiyo nyika yakatarisana zvakanyanya nedenda uye izvi zvinogona kudzikisira kukurumidza kupora. Nhasi, isu tiri epicenter yekoronavirus, nepo dzimwe nyika dziine huwandu hwekudzivirira hwepamusoro kupfuura hwedu. Nekuti hurumende haina kukurumidza kuita chimwe chinhu, tichava nejekiseni gare gare. ”
David Kallas, purofesa pa Insper uye shamwari yebhizinesi consultancy KC&D
Nekune rumwe rutivi, pakati pezvikonzero zvingave zvakanaka kuBrazil, anoti zvakachipa kuti mutorwa aise mari munyika, sezvo, pakushandura dhora kuita reais, zvinokwanisika kutenga zvakapetwa kaviri pane zvanga zvichiitwa. akatengwa makore mashoma apfuura. Asi anoyeuka kuti zvinoenderanawo nechikamu chebasa uye kuti mune dzimwe nguva izvi zvinogona kukanganisa zvakanyanya uye mune zvimwe zvishoma.
“Munguva pfupi, tichiri kutarisana nematambudziko mazhinji, asi nekufamba kwenguva, Brazil ine mukana mukuru. Chinosiya vanoisa mari nevekunze vasina chokwadi ndechekuti nyika ichave yakaita sei mumakore mashanu, ”anodaro.
David Kallas, purofesa pa Insper uye shamwari yebhizinesi consultancy KC&D
