The 2m2k3r
Wakambove nemafungiro ekuti wako nharembozha inonzwa zvaunotaura? Vanhu vazhinji vakashuma kuti, kunyangwe vataura nezve chimwe chinhu vasina kuferefeta, vachiri yakagamuchira zviziviso nezvenyaya iyoyo. Iyo kambani media 404 Midhiya akaita chirevo achitaura nezve chishandiso chitsva chiri kutengeswa uye chinokwanisa kuita izvi - nekukuvadza kunobvira kuvanzika vevashandisi. Itarise! 2d2811
Online kutsvaga 5ti5p
Tisati tataura nezvemakambani pachawo, ngatinzwisise zviri nani kuti izvi “digital espionage” rinowanzoshandiswa.
Makambani agara achivimba nekutsvaga pamhepo kuti anzwisise maitiro evangangove vatengi. Nekuongorora data rekutsvaga, vanogona kuratidza zviziviso zvinoenderana nezvigadzirwa kana masevhisi ayo vashandisi vangangofarira kutenga. Iyi mhando ye kushambadza kwakanangwa inzira ine simba yekushambadza sezvo ichiita kuti chiitiko chacho chienderane nezvido zvakatoratidzwa.
Zvakadaro, vamwe vatengi havatombodaro Vanogara vachitsvaga zvese zvavanoda online. Kazhinji, zvido kana zvinodiwa zvinomuka kubva kunhaurirano dzemazuva ese dzisingaonekwe nekutsvaga algorithms. Nekuda kweizvozvo, makambani anga achitsvaga nzira nyowani dzekuwana nzwisiso nezve vatengi vako, kuwedzera kune echinyakare online ongororo.
Targeted advertising 2h5t3a
Nekuwedzera kwekushandiswa kwezvishandiso zvakangwara, senge smartphones uye vatauri vakangwara (se Echo Dot, kana kuti ane mukurumbira "Alexa", kubva kuAmazon), mukana wekutora nhaurirano dzemazuva ese uye kudzishandisa kunongedza ads inova yechokwadi.
Iyi pfungwa inodarika yechinyakare yekutsvaga-yakavakirwa advertising, ichibvumira mhando kusvika kune vatengi panguva chaiyo yavanokurukura zvavanoda. Zvisinei, nzira iyi hazviendi zvisingaonekwi nevatsoropodzi, vanonongedzera ku zvakavanzika zvinopinda mukana. Iyo tekinoroji haisati yanyatsosimbiswa, asi yave kutomutsa nhaurirano pamusoro pemiganhu yehutsika yekushambadzira kwedhijitari.
CMG Active Kuteerera 182v2l
Maererano neshumo yakabudiswa nemotokari 404 Midhiya, boka racho Cox Media Group (CMG), kambani yeAmerican media, yakaronga zano rekushambadzira rinonzi Kunyatsoteerera Kuteerera, iyo inoshandisa maikorofoni yakangwara kutora hurukuro uye nekudaro kugadzirisa kushambadza zvinoenderana nezvinodiwa zvinokurukurwa nevashandisi.
O Kunyatsoteerera Kuteerera (chimwe chinhu chakaita se“Kuteerera Kunoshingaira”, mushanduro yemahara) inoshanda sechombo chinoshandisa inteligência chakagadzirwa kuteerera nhaurirano kuburikidza nemidziyo ine maikorofoni, senge smartphones, smart TV e virtual vabatsiri.
Iyi tekinoroji, maererano nekambani, inobvumira vashambadziri govera vateereri vako zvichibva pane izvo vanhu vari vachikakavadzana muupenyu hwavo hwemazuva ose. Pamablog uye masocial network, CMG yakaratidza kuti hunyanzvi uhu "huripo nhasi", ichivimbisa nguva itsva yezwi data-inofambiswa kushambadzira.
Kunyangwe chivimbiso cheCMG, kuchine kusahadzika nezve chokwadi chekugona kuteerera kunoshingaira uye kukanganisa kwayo kuvanzika kwevatengi. Kambani iyi inoti vatengi vayo vanogona kunanga kushambadza nedunhu uye nehuwandu hwehuwandu hwehuwandu hwepamusoro, asi nyanzvi dzinopokana kuti tekinoroji inoshanda sekushambadzwa here kana kuti ichiri kumwe kushambadzira.
Zvingarevei kune bhizinesi rako kana iwe ukakwanisa kusvika kune vangangove vatengi vari kutaura nezve zvavanoda zvemasevhisi ako muhurukuro dzavo dzezuva nezuva? Kwete, hachisi chikamu cheBlack Mirror - idhata rezwi, uye CMG ine zviwanikwa zvekuishandisa kubatsira bhizinesi rayo.
CMG Sales Pitch Yekuteerera Kuteerera
Questões legais 1d4d
Kunyangwe iyo Kunyatsoteerera Kuteerera inopa mabhenefiti kune vanoshambadza, pamutemo netsika zverudzi urwu rwetekinoroji dzakadzama. Iyo pfungwa yekuti smart midziyo inogona teerera kuhurukuro dzepachivande, uye kushandisa ruzivo urwu kushambadza, kunomutsa mibvunzo yekupindirwa kwekuvanzika. Kunyangwe iyo CMG inosimbisa kuti tekinoroji yakanaka, mumwe kushaya pachena nezvekuti data inotorwa uye kushandiswa sei kunomutsa kunetseka kukuru.
Vatengi vazhinji vatoratidza kusavimbika zvine chekuita nemidziyo ine Alexa and the Imba yeGoogle, vachityira kuti hurukuro dzavo dzaigona kurekodhwa ndokushandiswa pasina mvumo. Izvi zvinongosimbisa kudiwa kwemitemo yakasimba yekuti data yezwi inounganidzwa uye kushandiswa sei.
Kumisikidzwa kwemhando dzataurwa 65j5w
Mazita makuru mune tekinoroji, senge Meta, Amazon, Google e Microsoft, zvakataurwa mumishumo sevanobvira vanobatana neCMG mubasa rayo idzva rekuteerera rinoshanda; zvisinei, makambani aya akaramba chero chokuita chirongwa. THE Meta, semuenzaniso, yakazivisa kuti haishandise maikorofoni enhare nekuda kwekushambadzira, nepo Amazon e Google yakasimbisa kuti chero mushandirapamwe wekushambadzira unofanirwa kutevedzera mitemo yekuvanzika.
Zvemota Mashable, makambani ataurwa akaburitsa zvinyorwa zvinotevera:
Amazon Ads haina kumbobvira yashanda neCMG pachirongwa ichi uye haina hurongwa hwekudaro.
Amazon notisi kuMashable nezve inogoneka sunga-up neCMG uye iyo itsva Active Kuteerera
Vese vanoshambadza vanofanira kutevedzera mitemo nemirau inoshanda, pamwe nemitemo yedu yeGoogle Ads, uye kana tikaziva zviziviso kana vashambadzi vanotyora mitemo iyi, tichatora matanho akakodzera.
Google note kuMashable nezve inogoneka sunga-up neCMG uye iyo itsva Active Kuteerera
Isu tiri kuferefeta uye tichatora matanho ese anodiwa zvinoenderana nemaitiro edu.
Ziviso kubva kuMicrosoft kuenda kuMashable nezve inogoneka yekubatanidza neCMG uye iyo itsva Active Kuteerera
Meta haishandise maikorofoni yefoni yako kushambadza, uye isu tave neruzhinji nezve izvi kwemakore. Tiri kusvika kune CMG kuti ijekese kuti chirongwa chavo hachina metadata-based.
Ziviso kubva kuMeta kuenda kuMashable nezve inogoneka yekubatanidza neCMG uye iyo itsva Active Kuteerera
Uye iwe, unofungei nezvenyaya iyi? Wakawanawo fungidziro yekuti foni yako “inoteerera” kwauri pane imwe nguva here? Tiudze mashoko!
Onawo:
Nzira yekuisa sei opareta kodhi munharembozha makoti otomatiki (Android e iPhone).
Neruzivo kubva: Mashable, 404 Midhiya e The Washington Post.
