The 2m2k3r
Zviripachena, shanduko dzinoitika kubva kuchizvarwa kuenda kune chimwe chizvarwa, mushure mezvose, isu tese tinoziva nzira yekuziva zvinhu zvakasiyana pakati perwiyo rwepop kubva ku70s uye imwe kubva ku2000s, semuenzaniso. Zvinoitika kuti nguva pfupi yadarika, kubuda kweinternet kwakashandura zvakanyanya mashandisiro atinoita, kuwana uye kubatana nemimhanzi. Kufurira kwemasocial network paindasitiri yemimhanzi kwave kushamisa zvekuti kunyangwe mibvunzo nezveramangwana repop yakatanga kumuka. Zvinoita here kuti genre rifire zvakanaka? Kungoti pfungwa iyi yave kutotariswa inotiratidza simba remapuratifomu edhijitari. 2u3gb
Muchinyorwa chino, tichaongorora zvakadzama kuti internet yakagadzira sei mamiriro emimhanzi, kubva pakubuda kwevanyori vatsva kusvika kune chiitiko. TikTok. Nzwisisa zvakawanda pazasi!
Globalization uye "World Pop" 4v5y5n
Chokwadi ndechekuti vaviri ava vane hukama hwakadzama kubva mumakumi emakore ekupedzisira e20th century. Kudyidzana kwenyika dzepasi rose, muchirevo chayo chakakura, inzira yekubatana uye kudyidzana pakati penzvimbo dzakasiyana dzepasi, zvichitungamirwa nekufambira mberi kwetekinoroji, hupfumi uye tsika. Chaizvoizvo, ndiyo nzira iyo nyika iri kuwedzera kubatana uye, nekuda kweizvi, munharaunda yemimhanzi, kudyidzana kwepasirese kwakaguma kwave kufambisa kupararira kwemimhanzi yepop - hazvishamise kuti rudzi rwacho rwakazogadzirwa kubva kune inozivikanwa seyakakurumbira.
Asi izvi zvakaitika sei? Kubatana kwetsika, nekuda kwekudyidzana kwepasirese, kwakabvumira mimhanzi kubva kumativi akasiyana epasi kugovaniswa zviri nyore uye kupedzwa pamwero wepasi rose. Mune mamwe mazwi, kusikwa kwehunyanzvi kwakagadzira internet, izvo zvakazoita kuti izvi zviitwe. Ikoku kwakatungamirira kumuvhenganiswa wepesvedzero dzetsika munziyo, zvichiguma nemhatsa yakapfuma zvikuru yezvitaera nemitinhiro. Nekudaro, kushushikana nezve homogenization yeiyi pop genre zvakabudawo. Sezvo mimhanzi yakawedzera kusvikika, vamwe vatsoropodzi vakapokana kuti yakanga ichirasikirwa nehuchokwadi hwayo hwetsika, yakaumbwa kuti ikwane mwero wekutengeserana wepasi rose.
Nekufamba kwenguva, iyo indasitiri yemimhanzi yakaguma yave kushanduka zvakanyanya, ichichinjika kune tekinoroji kufambira mberi uye shanduko yemaitiro ekushandisa. Pakutanga ichisundwa neredhiyo neterevhizheni, yakawedzera kuti igamuchire mafomati akadai sevinyl nemaCD Asi zvakangove nekubuda kweinternet uko kudyidzana kwepasi rose kwemimhanzi kwakasvika pachikamu chikuru. platforms kumhanyira uye masayiti ekugovera mavhidhiyo akabvumira vanyori vatsva kusvika kune vateereri vakawanda vasingavimbi nemarekodhi makuru. Izvi zvakare zvakave nerusununguko rwekuwana mimhanzi uye yakavhura nzvimbo yeakakura siyana masitaera uye subgenres mukati mezvatinoziva sepop.
Pamusoro pezvo, kubatana kwetsika uku kwakafambisawo kuumbwa kwenharaunda dzevateveri pasi rese. Kazhinji, ichi ndicho chimwe chezvikomborero zvikuru zvakakonzerwa nekuita kwekudyidzana kwenyika dzepasi pose, sezvazvaive kuburikidza nekudyidzana uku pakati penyika zvakakonzera kubudirira kunoshamisa kwevanyori vatinoziva kuti vakakura kusvika nhasi. Michael Jackson, Madonna, Beyonce e Taylor Swift.
Chokwadi ndechekuti kudyidzana kwepasi rose kwakashandura nzira inogadzirwa mimhanzi yepop, kugoverwa nekudyiwa, asi izvo vakawanda vasina kana kumbofungira makore apfuura ndezvekuti chiitiko chikuru chinonzi masocial network chaizobuda mairi. Kana tikafunga kuti ingori bazi mukati meiyo tekinoroji uye internet, saka tinogona kuve neruzivo rwekuti chimwe chinhu "chidiki" chinogona kuita chii. Pakupedzisira, kwaive kuburikidza nemagariro evanhu kuti maitiro emimhanzi akabuda, kunze kwekuenderera mberi kwekuchinjana kwemazano uye tsika dzetsika. O Tiktok Iye ari uye achiri mumwe weanonyanya kuve nehanya mune ino mamiriro.
Kupinda kweTikTok munzvimbo yemimhanzi 94i1h
Kutora chikamu kwe TikTok muindasitiri yemimhanzi chaive chiitiko chinoshamisa chakatsanangurazve nzira iyo, kunyanya iyo pop genre, inowanikwa nekunzwika. Kufarirwa kwayo kuri kuputika kwakakonzerwa zvakanyanya nekugona kwayo kuunza inofambidzana uye yehutachiona yekuvaraidza chiitiko. Vashandisi vayo vanogona kusarudza manzwi kubva muraibhurari yakakura yemimhanzi ine rezinesi uye vawiriranise nemavhidhiyo avo. Izvi zvakapedzisira zvavhura nzira isati yamboitika yekusimudzira yevatambi uye mimhanzi zvinyorwa, zvichibvumira mabasa kuti aenderane nehutachiona, inotungamirwa nemitambo ine mukurumbira, memes, edits e Maitiro.
Asi chimwe chinhu chinonakidza mukati mepuratifomu ndiyo algorithm, inozivikanwa nekugona kwayo kukurudzira zvirimo nenzira yakasarudzika. Kana mushandisi akagadzira vhidhiyo achishandisa imwe rwiyo, semuenzaniso, maitiro ekubatikana anoonekwa, izvo zvinotungamira mukukurudzira rwiyo urwu kune vamwe vashandisi zvinoenderana nezvido uye maitiro ekubhurawuza. Imhaka yeiyi algorithm kuti mhedzisiro yeviralization inoitika ipapo uye, nekudaro, rwiyo rusingazivikanwe rwunova budiriro yepasirese nehusiku humwe. Zvakakodzera kutaura kuti zvese zvakatanga panguva yedenda, nevaimbi vasingakwanise kuita mashoo epamoyo uye TikTok kuva imwe yenzira huru dzekubatana neruzhinji.
Uyezve, iyo app yave nzvimbo inosvikika uye yedemocracy yevanozvimiririra uye vasingazivikanwe maartist kuti vaonekwe zvakare. Kusiyana netsika varindi vemikova yeindasitiri yemimhanzi, yakadai semarekodhi ane zvibvumirano, akabvumira chero munhu ane pfungwa yakanaka mukana wekusvika mamiriyoni evateereri pasi rose zviri nyore. Kunze kweizvozvo, zvakare yakashanda kwete senzvimbo yekuvaraidza chete asiwo senzira inoshanda mukuongorora akasiyana mimhanzi uye kunyangwe marudzi ekare. Muenzaniso weizvi kwaive kudzoka kwemahits akadai Kumhanyira muchikomo icho de Kate Bush e Mhondi PaDancefloor de Sophie Ellis-Bextor, zvichibva mukudzokororwa kwenhevedzano mweni Zvinhu uye firimu Saltburn, zvichiteerana. Zvose zvinokonzerwa nekudyidzana kwenyika dzepasi pose.
Asi kupinda TikTok mumhanzi, zvakakonzerawo nharo pamusoro penyaya dzakadai sekuita mari yezvinyorwa zvemimhanzi pachikuva uye kodzero dzekodzero dziripo. Nepo mamwe maartist nemavara vakagashira app sechinhu chine simba chekusimudzira, vamwe vakaratidza kushushikana nezve muripo wakaringana hova kugadzirwa uye kutonga pamusoro pezvako zvemukati. Munguva pfupi yapfuura, chikamu chine Universal Music Boka yakakurukurwa zvakanyanya, sezvo nziyo dzese dzevatambi vechikwata ichi dzaifanira kubviswa nekuda kwevaridzi. Vaimbi vanoda Taylor Swift, Billie Eilish, The Weeknd uye kunyange Anitta vakapedzisira vakanganiswa, vakuvadzwa maererano nekuparadzirwa kwebasa ravo.
Zvisinei, chimwe chezvibodzwa zvisina kunaka chinoita sechinonyanya kunetsa nhasi ndechekuti pesvedzero ye TikTok munziyo ungava wava kuwedzeredza. Iro "bakatwa rinocheka nekwose", mushure mezvose, kunyangwe iyo social network ine zvakanakira, inogona kuramba ichikwanisa kushandura rudzi rwese kuti isu timire kuti tifunge nezvekutsakatika kwayo. Nekuuya kwekudyidzana kwepasi rose, kukurumidza kupararira kwekubudirira kwevanyori kunoratidzika kunge kwakanyanyisa uye mhedzisiro yeizvi inooneka maererano nemhando, ingave muzvinhu zvakaita semuridzo werwiyo kana maumbirwo arwo.
Rwendo rweTiktok runogona kushamisa, asi kutsvaga kwekugara kweiyo 'Tiktokrization' yezvinhu kune njodzi.
Renata Monte, mutori wenhau uye mugadziri weO Povo
Kutenderera: iyo nyowani yekubudirira metric 2j3g6r
Nekusimuka kwemasevhisi ekutepfenyura akadai Spotify, Apple Music, Deezer uye vamwe, metric itsva yekubudirira yakabuda mumhizha yemimhanzi: nhamba yezvinyorwa zvakare. Kare, kubudirira kwerwiyo kwainyanya kuyerwa nekutengesa kwealbum uye singles kana kuti nenhamba yenguva dzayakaridzwa paredhiyo. Nekudaro, nekusvika kwekutepfenyura, kuverenga kuverenga kwave chiratidzo chikuru chekuzivikanwa uye kubudirira.
Nekuchinja uku kweparadigm, maartist mazhinji uye marekodhi marekodhi ave pasi pekumanikidzwa kuchengetedza kuenderera kuyerera kwemukati, kupa veruzhinji havi yehutsva uye dzakasiyana. Nekuda kweizvozvo, vamwe vatsoropodzi vanopokana kuti mhando yemimhanzi inobayirwa nekuda kwehuwandu, nevaimbi vanosarudza kuburitsa nekukurumidza, basa rekukanda pane kuita basa rakawanda, rakabatana. Parizvino, muBrazil, nziyo dzakawanda dzakabudirira zvikuru dzepop ndedziya umo mavhesi anodzokororwa nguva dzose mumakorasi, uye rwiyo runogadzirwa chete kune kukanganisa kwekutamba kunogona kugadzirwa mukati menziyo. TikTok kuenda kuhutachiona.
Nekuda kweizvozvo, izvi zvine simba zviri kukanganisawo nzira dzekusimudzirwa kwemaartist. Nekurudziro algorithms inotyaira kuwanikwa kwemimhanzi pamapuratifomu ekutepfenyura, iwo matepi anokurumidza kuburitsa mavhoriyamu emitambo anowanzo kutariswa zvakanyanya. Izvi zvinopedzisira zvagadzira mhinduro, umo nziyo dzine mukurumbira dzinonyanya kufarirwa, nepo vanyori vasingazivikanwe vachinetsekana kuti vaonekwe, kunyangwe vakaburitsa basa remhando yepamusoro. Zvinoita sekunge makwikwi evateereri awedzera kunetsa. Kune rimwe divi, mhedzisiro yekutepfenyura yakapawo mukana wedemocratization nemabhenefiti akakosha kune vakazvimiririra uye niche maartist, zvichivabvumira kusvika kune vateereri vepasirese pasina kutsamira kune vechitatu mapato.
Asi kunyange kugadzira rwiyo rwekurova kungave nyore ikozvino, zvave zvakaoma mune dzimwe nzira. Kuenda kuhutachiona kazhinji kunogona kunge kusingatarisike. Nekudaro, mabatiro ekutepfenyura playlists hazvirambike, anokwanisa kuunza mimhanzi kune vateereri vakakura nenzira dzaisambokwanisa kuita analogue media. Putira de Anitta, semuenzaniso, akakwanisa kusvika kune Pamusoro Global do Spotify, ichigadzira chimiro chakanaka nekuisa muimbi weBrazil pane iyi nhanho. Saka, maartist vanozviwana vachigadzira mimhanzi yavo zvinoenderana nemaitiro uye izvo zvinonzi "hits of the TikTok", kutsvaga kuwana kusvika kwakafanana nekwenguva yakapfuura.
Shanduko dzinokonzerwa nemanetwork 5l6b35
Pashure pezvose, ndedzipi shanduko huru dzakapesvedzerwa nesocial media?
Imwe yemabhenefiti makuru yaive yekusvika kwakawedzera. Sezvatotaurwa, maartist anogona ikozvino kusvika kune vateereri vepasirese ipapo, vasingavimbi nevanopindirana vechinyakare semarekodhi. Kunze kweizvozvo, zvakakosha kutaura nezve Maitiro. Choreographies uye mavhidhiyo montages, semuenzaniso, zvinhu zvinomira pachena nhasi, zvichibatsira kufambisa budiriro uye kugadzira kubatanidzwa kwakakodzera. Muenzaniso unoshamisa weidzi shanduko dzakakanganiswa neinternet ndiyo trajectory ye Taylor Swift. Nekudzikama, muimbi aiziva kutora mukana wemapuratifomu kugovera basa rake, kutaurirana nevateveri uye kusimudzira kuburitswa kweakawanda maalbum pasina kuzvikuvadza. Rwendo rwako rwepasi rose The Eras Tour Inoenderera mberi mumakondinendi ese uye chiratidzo cheizvozvo.
Chinhu chisina kunaka chakakodzera kujekeswa nekuda kweshanduko kwaive kukurumidza kupararira kwezvinhu zveephemeral uye maitiro, ayo anogona kazhinji kuvhara tarenda rechokwadi uye hunyanzvi hwekutanga. Munharaunda ino yekutsvaga chinhu chikuru chinotevera, kune kumanikidza kuri kuwedzera kune maartist kuti ajairane nezvido zvenguva, kazhinji vachisiya huchokwadi hwavo vachifarira kutevera mafadhi anopfuura. Izvi zvinogona kuguma nehomogenization yemimhanzi yepop, uko kukosha kwehunyanzvi kunowanzokurirwa nekutsvaga kukurumbira nekutarisisa painternet.
Kuzadzisa mubvunzo uyu, mubvunzurudzo ne Braziliense Mail, for Cristiane Simões, director of marketing and promotion at Sony Music Brasil, Kuvepo kweinternet hakusisiri kungobatsira, asi chikamu chakakosha chehurongwa hwekushambadzira. Inoratidza kugona kwe TikTok uye kunyange Instagram kuwedzera budiriro, kugadzira viral hits uye kunyange kumutsidzira classics. Kunyangwe izvi zvingaitewo sechinhu chakanaka maererano nekuwedzera kudyidzana nevateveri, zvinogona zvakare kunetsa kune vatsva maartist vanoda kupaza nekuvaka basa mukati meindastiri.
Nekudaro, kazhinji, kutsamira kwakawedzera kunogadzirwa pasocial network nekuda kweichi chinhu chinofanira kutaurwa nezvacho zvakanyanya. Uyezve, kutsvaga kuwanda kwenziyo dzakadhindwa uye kuburitswa kwenziyo zvakanyanyisa kunogona kukonzera kushata kwechimiro chemuimbi, pamwe nekunetesa zvakanyanya uye kunyange muchetura, mune zvimwe zviitiko. Kuedza kwese uku kunogona kutokonzera kuneta pakati peveruzhinji uye kurasikirwa kwechido mune zvitsva zvinoburitswa uye, pakupedzisira, kurasikirwa kunoguma kwave kwakanyanya kune muimbi.
Remangwana remimhanzi yepop: maonero 1s5hm
Sezvatinotarisa kune ramangwana, zvichiri zvishoma kusava nechokwadi kuva nemhinduro zviri pamutemo nezvemimhanzi yepop. Kana tikaenzanisa zvazvino nezvakaitika kare, zvechokwadi tichaona kusiyana kwakakura, asi hapana zvakawanda zvakanaka kupfuura zvakaipa uye zvakasiyana. Pane kuenzana kukuru mupfungwa iyi, asi zvakadaro, maartist anofanirwa kuziva nzira yekuwana chiyero mukati meinogona kushanda muindasitiri yemimhanzi.
Ongororo yakaitwa munguva pfupi yapfuura yakaratidza kuti mashoko enziyo ari kuramba achidzokororwa uye ari epamusoro. Rakadhindwa Scientific Reports, tsvakiridzo yakaongorora anopfuura 353.000 enziyo dzeChirungu dzenziyo dzakasiyana-siyana, kubva muna 1970 kusvika 2020. Kushandisa chikuva. shasha, vatsvakurudzi vakaongorora zvinhu zvakadai sechimiro, rhyme, manzwiro uye kuoma kunzwisisa kushanduka kwekuimba kwemimhanzi mumakumi emakore uye mumhando dzakasiyana. Mhedzisiro yacho yakaratidza kudzikira kwemhando yenziyo, nekuwedzera kwekudzokorora mumapoka makuru emimhanzi.
Uyezve, kukanganisa kweinternet pamimhanzi yepop kunogona kugadzira - uye yave kutogadzira - simba rekuenderana, apo maartist anonzwa achimanikidzwa kutevera mafomula akafanogadzwa kuti abudirire. Izvi zvinosiya nzvimbo shoma yekuvandudza uye kuedza. Nekune rimwe divi, pane zvakare mukana wekudzokera kumashure pamaitiro aya, nevaimbi nevateereri vachitsvaga mimhanzi inopa ruzivo rwechokwadi uye rune musoro. Kubuda kwemafambiro akadai imba yekurara pop (kugadzirwa kwemimhanzi yakarekodhwa munzvimbo dzepamba), uye kukoshesa kuri kukura kwevanyori vakazvimiririra nhasi, kunogona kuratidza shanduko kuenda kune imwe nzira yakasiyana uye inosanganisirwa.
Munyika iri kuramba yakanangana nehunhu uye nekupesvedzerwa nemasocial network, ndiko chaizvo kutsvaga kwekutarisisa kwepakarepo kungave kuri kukanganisa magadzirirwo nekududzirwa kwenziyo, uye nekudaro, zvichiguma nekuchinja kwese kwatinoongorora. Kana mazwi enziyo achiramba achidzokororwa uye achishaikwa zvakadzama, izvi zvinogona kuwedzera kuipa kunaka kwehunyanzvi uye mavambo emhando yacho. Mimhanzi yepop inogona kurasikirwa nehumwe huzivikanzva hwayo kana ikakundwa nemaitirowo zvawo.
Mhedziso 211f2g
Midhiya yemagariro zvechokwadi inobata basa mukunyora nziyo, sezvakangoita nharaunda, firimu, uye terevhizheni.
Dame Aubrey, Musoro weA&R (Vatambi uye Repertoire) yeCMG Records uye Management.
Nhau dzezvemagariro evanhu dzave zvose chikomborero uye dambudziko kune indasitiri yemimhanzi. Nepo vachipa mikana yekutaura nekusimudzira, vanopawo matambudziko akaomarara maererano nemuripo, hunyanzvi hwemhando, uye kusimba kwenguva refu. Asi zvakakosha kuyeuka kuti kunyangwe kutenderera kungave kwakashandura nzira yatinoyera nayo kubudirira mumimhanzi, mhando ichiri chinhu chakakosha kune chikamu chakanaka chevateereri.
Remangwana remumhanzi wepop rinoenderana nekugona kwevatambi, uye musika wakazara, kudzikamisa zvido zvekutengesa nekutsvaga kwechokwadi hunyanzvi kutaura. Kuwana chiyero ichi kunogona kuve kwakakosha pakuona kuti mimhanzi yepop inoramba ichishanduka uye kukurudzira vateereri pasi rese.
Onawo:
Zvese zvawanga usingazivi nezveTikTok
Source: WIRED, Braziliense Mail, kana upfu
Ongororo yemavara yakaitwa na: Pedro Bomfim
