Kuverenga kana kuteerera nhau kwagara kuri madikanwa muupenyu hwezuva nezuva, kunyanya kana tine manyuko akakomba uye akavimbika. Kwemamwe makore ikozvino, internet yakaunganidzwa nemasangano anoda kumisa nhau dzakaipa, kureva kuti, nhau dzenhema dziri kutambudza Brazil uye pasi rose. Muongororo ichangobva kuitika mu United Kingdom, zvakataurwa kuti inenge 10% yevanhu vakuru vanoshandisa TikTok sechitubu chenhau, nhamba yave ichikura mumakore apfuura. 3241j
Ofcom research 26612w
Maererano nemotokari yehurumende inodzora Ofcom, kubva kuUnited Kingdom pachayo, 7% yevanhu vakuru mundima vanoshandisa social network yemavhidhiyo mapfupi sesosi yeruzivo uye nhau. Huwandu uhu hunogona kunzi hwakakwira, kana uchienzaniswa ne1% yakanyorwa muna 2020.
Ongororo yeOfcom muunganidzwa weruzivo nezve madyiro echirungu, ayo akapedzisira anongedzera kukuwedzera uku. Kuvapo kukuru kweTikTok munyika yepamhepo kunoratidza nzira iyo application iri kukurumidza kuita kwete imwe social network yevaraidzo, asiwo sosi yeruzivo.
Data yakaiswa 205n3v
Mumwe muenzaniso uri mu United States, iyo yakaitawo ongororo yakafanana nevatengi, uye yakaratidza fungidziro ye40% yevanhu vari chikamu che Chizvarwa Z - avo vakazvarwa pakati pa1997 na2012 - vasingashandisi TikTok chete, asiwo Instagram, sesosi yeruzivo uye nhau. Aya masocial network aitofarirwa pane dzimwe nzira dzaimboshandiswa zvakanyanya, senge Google Maps uye tsvakurudzo pachayo Google.
Pasinei nekuwedzera uku kukuru muUnited Kingdom, TikTok richingori rechitanhatu chete manyuko emashoko anoshandiswa zvikuru pakati pevechiduku vane makore 16 kusvika ku24, vanomiririra 27% yechikamu ichi. Pakati pedzimwe nzira dzekugara uine ruzivo, tsvakiridzo yakaratidzawo data rinotevera rinoenderana nenzira dzeruzivo nechikamu chekushandiswa kwayo muUnited Kingdom:
- 46% - Instagram;
- 40% - Facebook;
- 36% - BBC Imwe (chiteshi cheterevhizheni);
- 35% - Twitter;
- 29% - Chikumbiro kana webhusaiti BBC.
Pavachiri kuyaruka vane makore ari pakati pe12 ne15, mashoko anobva pasocial network anotowanda. Muboka iri, network inonyanya kushandiswa ndeye Instagram, ine 29% yekushandiswa nevechidiki, inoteverwa nekubatana pakati YouTube e TikTok, ne28%. Aya ma metrics echipiri kune mamwe maviri masosi ekutsvagisa muzera iri boka: ruzivo kubva kune yavo nhengo dzemhuri uye kubva terevhizheni, inomiririra 65% uye 59% maererano.
Vechidiki vanhasi vari kuwedzera kusaita mukana wekutora bepanhau kana kuteerera nhau dzeTV, vachisarudza kugara vachizivana nekupuruzira mumagariro avo. Uye nepo vechidiki vachiwana nhau pasocial media dzisina kuvimbika, vanoyedza masevhisi aya zvakanyanya nekupa maonero akasiyana panyaya dzazvino dzezuva.
Yih-Choung Teh, Ofcom boka director wezano uye tsvagiridzo mukuburitswa kwenhau
Onawo
Ndiani iye Yakanyanya kuzivikanwa TikToker munyika? Ona TOP 10.
: vava kuda.
