MaBrazilians anoshandisa R$1.416 pagore pakunyoresa uye kutenderera. Ona kuti ungachengeta sei 2d601f

Kupfuura muhoro wakaderera. Iyi ndiyo avhareji yemari inobhadharwa gore rega rega nevaBrazil vanodya kunyoreswa kwedhijitari uye masevhisi ekutepfenyura munyika. Tsvagiridzo yazvino yakaitwa na Bango, inonzi "Iyo Kunyoresa Hondo: Super Bundling Inomutsa”, yakaratidza maitiro akati wandei ekushandiswa nevatengi veBrazil uye shanduko yedhijitari, iyo yakaratidza tsika huru yemusika yekupa zvigadzirwa nemasevhisi zvichienderana nekunyoreswa, izvo zvave kuita kukanganisa muhomwe dzevatengi. 2z711e

Maitiro 3l5o3a

Kugadzira mushumo, kambani yakaita tsvakiridzo yaisanganisira matanho akati wandei ekuferefeta. Pamwe chete, vaiva 6.400 bvunzurudzo nevarume nevakadzi vanobva kunyika dzeLatin America, kusanganisira Brazil, Argentina, Peru, Colombia neChile, vachiongorora zvinhu zvakasiyana-siyana zvezviitiko zvavo nemabasa ekuzvinyoresa. Tsvagiridzo yakaitwa kubva Kubvumbi kusvika Chivabvu 2024, ichiburitswa muna Chikumi.

Tsvagiridzo iyi yakagadzirwa nesangano rakazvimirira re3Gem, rakapihwa basa naBango. Madingindira makuru akaferefetwa aive:

• Musiyano uripo pakati pe prepaid uye postpaid nharembozha muLatin America uye nei ichidzikira,
• Mamiriro ekunyoreswa munharaunda;
• Iko kukanganiswa kwemutengo kunowedzera kune vanyoreri vasingatengi muLatin America;
• Iwo makuru masosi emunyoreri akawandisa uye kushushikana
• Kukwidzwa kweZvinhu Hubs uye Simba reSuper Bundling

Zvakazarurwa zvakakosha kubva mushumo 65p6n

Avhareji yekushandisa muBrazil 42f3s

Tsvagiridzo inoratidza kuti avhareji yekushandisa pamwedzi ndeye R $ 118, nezve. Mari iyi, iri kubhadharwa gore rose, inomiririra yakaunganidzwa R$ 1.416, kukosha kwakakwirira zvishoma kudarika mubhadharo wepasi (R$ 1.412, kukosha kunoreva 2024).

Kuunganidzwa kwezvinyoreso zvakati wandei zvinokwanisika kunobatsira vashandisi kubhadhara masevhisi akasiyana, anomiririra 40% yevakabvunzwa avo vanoshandisa mari inodarika R$100 pazvinyoreso zvakazara.

Latin America ndiyo yaive dunhu rekutanga kuona kuwedzera kukuru kwemitengo yekunyoreswa uye masevhisi ekutepfenyura, yakawedzerwa nekukwira kwemitengo kwakanyanya mumakore achangopfuura. Kuwedzera uku kwabaya vanyoreri zvakanyanya: 40% ikozvino vanobhadhara masevhisi aimbove emahara, uye 37% vanowanzo mira votangazve kunyoresa kwavo.

Nekuwedzera kwemari, vanopfuura zvikamu zviviri kubva muzvitatu zvevanyoreri (68%) vanotaura kuti havakwanise kubhadhara kune zvese zvakanyoreswa zvavanoda, kusvika ku73% muBrazil. Vanopfuura hafu yevanyoresa (56%) vaifanira kudzima kanenge kamwe chete kunyoreswa nekuda kwekuwedzera, muzana inokwira kusvika 63% muArgentina.

Kunyoresa kuzere pamunhu 571f6n

Chirevo chakaburitsa data pa 3,8 kunyoreswa pamunhu, aihwa Brasil. Ichi chinhu chinotsigira kudzokororwa uye kuunganidzwa kwekunyoreswa, kunowanikwa neavhareji mutengi weBrazil muchikamu chekutepfenyura, makirabhu ekunyorera uye masevhisi emakore.

Kwemakore, zvirongwa zvakabhadharwa zvakatonga musika wenhare muLatin America, zvichipa kuchinjika uye kuchengetedzeka kwehupfumi. Nekudaro, zvirongwa zvekubhadharwa kwepashure zviri kuwana pasi, ne30% yevashandisi vachinyoresa kune iyi modhi.

Makambani enharembozha anokurudzira kuchinjira kuzvirongwa zvepashure nekupa mabhonasi uye zvideredzwa, zvichideredza mutsauko pakati pemhando mbiri dzezvirongwa. Vatengi veprepaid vava kuita sevatengi vanobhadhara, ne55% vachichaja mari yakafanana pamwedzi. Mapoka ose ari maviri anobhadhara nhamba yakafanana yezvinyoreso.

Musika wekunyorera uri kukura muLatin America, neavhareji ye3,5 kunyoreswa pamunhu, ichiwedzera kusvika 3,8 muMexico neBrazil, uye 4,5 muU.SA.

Mazhinji masevhisi akanyoreswa 356j5b

Vanyoreri muLatin America yese vanonakidzwa nekunyoreswa kwakasiyana kunovhara marudzi akasiyana ezvinyorwa, neKunyoresa Vhidhiyo paKudiwa (SVOD) iri iyo inonyanya kufarirwa. Zvinofungidzirwa kuti panosvika 2029 kuchave nemamiriyoni zana nemakumi matanhatu neshanu ekunyoreswa kweSVOD muLatin America, kuwedzera kwe165% kubva pamamiriyoni zana pakupera kwa50.

Muna 2023, kunyorera combos SVOD munharembozha yaimiririra chikamu chimwe muzvitatu chemusika wekufambiswa kwemashoko América Latina uye Caribbean, inotarisirwa kuwedzera kusvika ku50% ne2028. Makambani ekufambisa mashoko ane nzvimbo yakanaka yekubatsirwa nekukura uku. Nekudaro, vanopa zvemukati vachada nzira nyowani dzekukwezva vanyoreri sezvo zvemukati mhando uye zvakananga kusaina hazvichakwane.

Kunyoreswa kwemimhanzi kunonyanya kufarirwa muLatin America, ine 52% yevanyoresa, zvichienzaniswa ne44% muUS uye 34% muEurope. Musika we Vadivelu Comedy Sports VOD iri kuwedzerawo, iine makumi maviri muzana yevanyoreri muLatin America uye 20% vanoda kunyoresa kune imwe sevhisi kuti vaone iyo Copa América.

Kutumira Kunyoresa 5x5q5z

Kubatanidza kunyoreswa kunopa vanyoreri sarudzo dzakawanda, manejimendi ari nyore uye mamwe madhiri anodhura. Parizvino, 21% yevanyoresa muLatin America vanoshandisa izvi zvinopihwa chete, vachinyorera kune wechitatu-bato combos uye masevhisi. The telecommunications hofori Claro, semuenzaniso, inopa iyo Prime Video pamwe chete ne Clear tv pane yayo postpaid pekugara uye mobile combo zvirongwa. MuPeru, Movistar TV inosanganisira internet neDisney + uye Star + pasina muripo wekuwedzera mune zvimwe zvirongwa zvayo.

Kunyangwe macombos achigadzirisa mamwe matambudziko evanyoreri, haisiriyo mhinduro chaiyo. Vachiri kutarisana nekushaikwa kumwe chete kwekushanduka mukugadzirisa kunyoresa. Ivo vanowanzo tarisa pane makuru ekutepfenyura masevhisi, vachisiya padivi mamwe masevhisi akadai semitambo, hutano mapuratifomu uye mamwe, ayo anodawo kutungamirwa nevanonyoresa.

Zvigadzirwa zvekukura uye misika 3h3v3r

Tichifunga nezveimwe tsvakiridzo yakaburitswa gore rino, the ”Subscriptions Report 2024′' inoitwa kuburikidza nekudyidzana pakati pemakambani Vindi e Bhokisi reMaonero, kucherechedza musika wedhijitari uye wepanyama wekunyoresa zvinokwanisika kuratidza kukura mune zvakajairika, mukuwedzera kune kubatanidzwa kweanodzokororwa masevhisi, zvisinei, isu tinogona kuratidza mukunyoresa kirabhu musika kuwedzera kukuru kwekutengeserana mu. waini, chigadzirwa chikuru chemuviri chakatengwa nekunyoresa.

Maererano ne Kunyoresa Report 2024, 44% yevanyoreri vebasa vane imwe kunyorera kune zvigadzirwa zvemuviri. Muchikamu chino, the wines zvinhu zvakatengwa zvakanyanya, zvinomiririra 12% yezvinyoreso, zvichiteverwa nezvigadzirwa zve dzinovaraidza (11%) e mabhuku (9%).

The specialized website Food Connection presenter the waini semuenzaniso wekubudirira mumusika uyu. Ndiyo kirabhu hombe yekunyorera waini pasirese, iyo yakapera 2023 ne417 zviuru zvinonyoreswa. Izvi zvinomiririra kuwedzera kwezviuru makumi mashanu neshanu zvinyoreso zvitsva zvichienzaniswa nekupera kwa51, zvichiratidza kukura kwe2022%.

A waini inogadza hukama hwakananga pakati pevagadziri vewaini nevatengi vekupedzisira. Kambani ine chikwata chenyanzvi dzinosarudza mawaini, ose anounzwa mumba, uye zvigadzirwa zvinounzwa zvakananga kudzimba dzenhengo.

"Nzira iyi inotibvumira kunzwisisa cheni yese yekugadzira, kupa mitengo yemakwikwi uye kuwana hupfumi hwezviyero munhaurirano dzedu, tive nechokwadi chekuti waini inosvika kudzimba dzevatinoshanda navo nemutengo unodhura", anodaro mukuru, Laura Barros.

Wine's marketing director muhurukuro neFood Conection portal

Maitiro ekuchengetedza pane zvinyoreswa uye kutenderera 4z5x4x

Nekunyorera uye kutenderera masevhisi ari kuwedzera chikamu chehupenyu hwevaBrazil - uye mari yavo yepamwedzi zvakare - mamwe matanho anogona kuita mutsauko mukudzikisa avhareji yekushandisa pakushambadzira, ichipa imwe nzvimbo yekufema kuti vawane chekurarama nacho.

Batanidza mari pakadhi rimwechete 60286f

Kune avo vanowanzova nemaakaundi akawanda ekubhangi uye vanobvumirana akati wandei kunyorera masevhisi pamakadhi echikwereti, batanidza mari mukadhi rimwe chete rinogona kukubatsira kubhadhara zvakachipa kumhanyira nemamwe mabasa.

Ichi chiyero chinobatsira nekutarisa nekudzora mari, kufambisa kutarisa kwevatengi, kudzivirira kutenga zvakanyanya uye zvisina basa, zvichipa hutano huri nani hwemari.

Kanzura uye vhurazve mafashama  6v621e

Chimwe chiyero chinozoita kuti avhareji yekushandisa pakushambadzira iderere ndeye kanzura masevhisi asina kushandiswa. Nekuwanda kwezvinhu zvakasarudzika papuratifomu yega yega, zvakajairika kuti vatengi vatore zvinyoreso zvakati wandei, izvo pamwe chete zvinogona kumiririra kukosha kwakanyanya pakupera kwemwedzi.

Naizvozvo, kukanzura zvirongwa zvakawanda uye kuchengeta chete izvo zvaunodya zvakanyanya inogona kunge iri yakanakira imwe nzira yekuita kuti mari yako mukushambadzira kuve yakakosha.

Imwe sarudzo ndeyekuita zvakare kutenderera zvinoenderana nekuburitswa kwemutengi anoda kuona, uye kuvamisa panguva yekusaita basa. Kuti aite izvi, maapplication JustWatch e letterboxd inogona kukubatsira kutevedzera kuburitswa kweakatevedzana uye mafirimu akakodzera kubhadhara kuti uone.

Tsvaga macombos uye zvideredzwa 6n4j

Kutsvaga zvidzikiso zvinogona zvakare kukubatsira kushandisa mari shoma paunenge uchihaya sevhisi yedhijitari. Muchiitiko ichi, mutengi anogona kutora mukana wekumwe kukwidziridzwa kwenguva pfupi, mapakeji akakosha, kana mamiriro akareruka ekunyorera kune vanyoreri vatsva. Zvidzikiso zvinogonawo kuitika pamazuva chaiwo, akadai seBlack Friday, uko zvigadzirwa nemasevhisi zvinogara zvakachipa.

Mutengi anofanirawo kuongorora kudyidzana iyo mamwe mapuratifomu anochengeta nemasangano ekubhanga, vafambisi venhare, vanopa internet, pakati pemamwe makambani akafanana, ayo anogona kupa mapakeji emahara kwenguva shoma kana nekuderedzwa kwekunyorera.

Avo vanoda kuchengetedza vanogonawo kupatsanura bhiri neshamwari, hama, kana kunyange mhuri. Zvirongwa zvakawanda zvekutepfenyura zvinokutendera kuti ugovane kunyoreswa nevamwe vanhu, kugadzira chimiro chemushandisi wega wega, yemutengo unoyevedza. A Netflix ine chirongwa ichi chirongwa, pamwe ne Spotify, pakati pemamwe makambani edhijitari.

Vadzidzidzimwe nguva kukunda kuderedzwa kana mabhenefiti mumapurogiramu chaiwo ekunyorera evateereri ava, chero bedzi kunyoresa muchikamu chedzidzo chechokwadi kuchiratidzwa kuwana zvidzikiso kana mapakeji akakosha. Uyezve, kunyoreswa kwegore negore kunogona kubhadhara, sezvo mari yepamwedzi ichave yakachipa kupfuura chirongwa chemwedzi wega wega.

Uye newe? Ndeipi imwe nzira yaunoshandisa kuwana akawanda ekunyorera masevhisi nemutengo wakanakisa? Tiudze mumashoko ari pasi apa!

Onawo: 162z4i

Ona Disney + uye Star + inotanga muna Chikumi 2024

Kunobva: Vindi

Yakaongororwa na Glaucon Vital musi wa7/6/24.