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During the 35th edition of the CASACOR São Paulo 2022, LG Electronics presented within the Magenta House their new products that show the company's attention to the consumer. Among the electronics on display, the White line reinforced the reason why the LG always presents new products. 166m3z
We already have an article talking about the OLED TVs evo C2 and G2, the QNED which were also presented at CASACOR 2022 and we will talk about the Smart Side by Side UVnano refrigerators and the LG WashTower, tower washing machine. The new appliances were made with style and practicality in mind for your home.
In the LG space, at CASACOR, it was also possible to check the LG XBOOM 360 RP4 speaker (which we also have a review) and other products.


LG Side by Side InstaView™ Craft Ice™ UVnano™ 4i4b5u
The new refrigerator model Side by Side UVnano™ da LG It has a completely rethought and improved internal space for organization. The outside also received its own attention with the natural redesigned to give a sophisticated look to the environment. However, the look is the smallest novelty of the new model.
One of the greatest innovations of the refrigerator Side by Side UVnano™ It's in the ice maker. As Craft Ice™ it is possible to make spherical ices with their extended duration, that is, they take longer to melt. This ice production good gourmet food It's perfect for anyone who wants a drink that doesn't get watery very fast, and it's inside the fridge.
Protection against bacteria was calculated with the UVnano ™. This technology emits an ultraviolet light for ten minutes every hour into the mouthpiece of the dispenser. In this way, even with the internal filtering, the UVnano ™ guarantees that every drop of water will come out pure, eliminating 99,99% of bacteria. dispenser, the interior has the technology Fresh Hygiene which also eliminates microorganisms and filters all waste with its own ventilation, reducing internal odor.
Another innovative point is on the doors of refrigerators, which have the technology InstaView. Instead of opening it to check if you still have that desired beer or sweetie, just double tap the glass and the interior is illuminated. If what you want is there, you won't need to open every door, since the refrigerator has the technology Door-in-door.

A door-in-door It's a small door built into the larger one. It was designed to put food and everyday life, so you can open this small door more often. It may seem like something very simple, but this technology will reduce the use of the compressor that cools the refrigerator. Therefore, there will not be as much heat exchange with the environment, reducing even energy consumption.
Talking a little better about the Linear Inverter Compressor, which is another great differential for greater energy savings. Linar Inverter technology reduces energy consumption by 32% compared to conventional compressors.
A LG It also has a 10 year warranty on the Linear Inverter Compressor, leaving anyone calmer. Since 2016, the manufacturer offers a ten-year warranty against manufacturing defects for the Inverter compressor. If your refrigerator has a compressor problem, just present the invoice and call SAC LG to schedule an evaluation visit. All and conditions can be consulted at LG site.
If you thought it couldn't get any better. The model Side by Side UVnano™ has connectivity via app LG ThinQ, allowing you to change the temperature of your refrigerator and activating the Express Freeze function remotely. If you're buying something and want to prepare the fridge, you don't have to wait until you get home.
talking more about the LG Thinq, there you can connect appliances such as washing machine, air conditioning, TV and much more. It learns your routine and offers suggestions that improve your day to day, as well as showing, for example, notifications when the washing machine finishes a task. Side by Side UVnano of 598 liters is being sold for £ 19.999,00.
LG WashTower™ 602h2d

Another appliance that received a visual and technological improvement was the LG WashTower™. As the name implies, the washer and dryer are in an upright position. This clever junction was based on the European and American custom of stacking such appliances. In this way the consumer saves space and the washer remains at the bottom with 17 kilos, while the 16 kilo dryer is at the top.

In the past this union had buttons at the top and they were too high for some people. That's why the LG placed a central control in the WashTower™, so that anyone can reach. In addition, the natural It's more refined with unique chrome features and a brushed steel finish, enhancing scratch and bump resistance.
Because of this built-in connection, when taking clothes from the washer to the dryer, it is not necessary to choose the type and weight in it. THE Artificial Intelligence will identify all this during the wash and send the details to the dryer, choosing the best way how your clothes will be treated. That way, you won't have to reprogram everything based on what you're washing. THE Artificial Intelligence already does it for you, reducing the work and the occurrence of errors during the day to day rush.
Allied with ThinQ, the AI makes all these corrections and even provides washing tips and more information to help preserve clothes.
A LG WashTower™ also has a connection with your smartphone from the app LG ThinQ, allowing greater control of all the processes that your clothes will go through remotely. If you want to expand the number of washing and drying options, there is a possibility to new cycles to your cell phone.
Finally, the dryer LG WashTower™ contains a technology that saves a lot of energy: the Dual Inverter Compressor. According to LG, this compressor reduces energy consumption by 70%. Furthermore, the Dual Inverter Compressor also increases the stability of WashTower™ which, consequently, reduced the emitted noise.
A LG WashTower is available in Brushed Steel and Black Brushed Steel, for R$23.999,99 e R$25.999,00 respectively.
CASACOR and Casa Magenta 101u4t

A CASA COR is one of the biggest architectural events, natural of interiors and landscaping, organized by Yolanda Figueiredo and Angélica Rueda. The principle was and continues to be a social and cultural celebration for the best architects, landscape designers and decorators to showcase their ideas.
Completing its thirty-fifth year of the event, CASACOR is present in twenty-seven markets, twenty-one national and six international. This is the fifth consecutive year that the LG is present at the ceremony as an official sponsor, but now she has brought a new program.
O LG Business Solutions is LG's showroom focused on providing potential customers with the possibility to see LG products and solutions working in practice, whatever the purpose: private or commercial use (in sectors such as hospitality, education, retail or airports, for example). And being at CASACOR is another way for consumers to experience in practice how LG products fit into people's daily lives.
"Being part of the CASACOR 35 Years Exhibition is an excellent opportunity to offer an immersive experience with our solutions from LG Business Solutions. The exhibition reinforces the evolution of the event and how technology has contributed to integrate the physical and digital world, as well as telling inspiring stories and exciting testimonials."
Rodrigo Fiani, vice president of B2B sales at LG Electronics.
Launched in 2021, the lg magenta is an educational content program aimed at architects and designers interior designers can showcase their ideas of ideal homes in 3D designs. In this way, they will have access to blocks of each novelty released by LG to create your projects. Now in 2022, she announced that those who are ed can get points to be redeemed for benefits and promotions.
Already LG Magenta House was an extension of this project conceived by the architect Otto Félix. The focus was to combine a more modern look with all the technology and innovation of the new electronics from LG. In this edition of CASACOR, it was possible to an appearance inspired by the 50's together with the comfort and practicality that Artificial Intelligence and connectivity promote.
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